Want to know how journalists decide which stories or bylines to run and how you should shape a 'pitch' to give you a shot at success? Then make sure you attend Propeller Group's panel at Advertising Week Europe titled 'Industry Journalists Tell All'. Hosted by Branwell Johnson, this year's panel features industry insiders sharing insights into what makes a compelling story and how to successfully pitch to journalists.

Speakers:

• Branwell Johnson, Director of Content, Propeller Group
• Omar Oakes, Editor, The Media Leader
• Alex Farber, Media Correspondent, The Times
• Alys Denby, Opinion & Features Editor, City AM

Take Aways:

1. What makes a compelling story.
2. Strategies for pitching to journalists.
3. Insights into the decision-making process of journalists.

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