If you think EVs are too expensive, too complex, or too niche, Kia’s all-new 2027 EV3 is here to prove you wrong. James Bell, Head of Corporate Communications and PR at Kia America, is back on the show to talk about how Kia used its FIFA partnership to turn EV9s and Tellurides into rolling World Cup brand activations—and to dig into the all-new EV3. James talks about why Kia is doubling down on EVs while other automakers are pulling back, how the EV3 riffs on the EV9's design in a smaller, more affordable package, and why a 400-volt system is a smart trade-off for cost-conscious, real-world drivers who mainly charge on Level 2. And finally, we explored the future of vehicle-to-home and vehicle-to-grid charging—from Kia’s solar-powered, bidirectional city of Menifee in California to states like Maryland testing programs that let EV owners sell power back to the grid. And be sure to stay until the end for EV3 timing intel. When will the EV3 hit dealer lots? Listen to find out!

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Check out more photos of the EV3 at kia.com

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