Molly Wurdack-Folt, Ilitch Sports and Entertainment VP of Partnership Activation (ownership group of the Detroit Tigers and Red Wings), works with corporate sponsors looking to further their brands. When working in partnership activation, you need to have a sense of each potential sponsor’s goals and develop a plan to showcase them to fans in a way that resonates with them within a sporting event.

Catch the full episode of the WorkInSports Podcast as Wurdack-Folt chats with VP of Content and Engaged Learning Brian Clapp about:

• Her journey through the sports industry, beginning with her stint with the Miami Dolphins right out of college
• Her sports career advice for advancing within an organization the way she has with Olympia Entertainment/Ilitch Sports and Entertainment
• How to work between separate parties and ensure everyone is satisfied with their partnership