In today's episode of the Becoming the Big Me Podcast I have with me Sharon Lechter, an OG badass. From talking books, to Rich Dad Poor Dad, to the Napoleon Hill Foundation, to her new book "Exit Rich" and everything in-between Sharon Lechter has done it all. Tune in to hear about how Sharon has been able to become an early adaptor while aligning herself with the right associations in order to take massive strives in her business and life.

Grab a copy of Sharon's new book "Exit Rich" at exitrichbook.com

Connect with Sharon on Instagram, LinkedIn, Facebook, and Clubhouse @Sharonlechter

www.sharonlechter.com

www.personalsuccessequation.com

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Hi! I am your host Djemilah Birnie of www.becomingthebigme.com . I have been building businesses online since the age of 17. When I discovered the power that we hold within our own minds my world truly began to change.

I love to write and have published some books, some of them have even hit some charts 😲 You can check them out here http://bit.ly/djemilahbooks

Ready to start playing BIG and step into your Big Me potential by harnessing the power of your mind? Then make sure you join the free Rewire challenge to get all the tools you need! https://www.djemilah.com/rewirechallenge

Don't forget to check out the little lady's podcast "A Kid's Perspective" where she answers your questions on all of life's most pressing issues, in her eyes, a kid! http://bit.ly/akidsperspective

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Welcome back, you guys to the becoming the big new podcast I

have with me today, Sharon lechter. And I'm so excited to

share with you Sharon's story. And if you haven't heard of

Sharon, you have at least heard of Sharon's work. She did work

with the Napoleon Hill Foundation, she annotated

outwitting the devil, she also authored the thinking Grow Rich

for women. And she also did a lot of work with Rich Dad, Poor

Dad. And that whole series, which was actually where I first

got my toes dipped into the personal development world, my

mom had me listening to all of those audio books. But what a

lot of people don't know is that Sharon actually started out as a

CPA, and that's where her work truly began. So welcome to the

show. Sharon, I'm so excited to have you here.

Thank you so much. I'm delighted to be with you.

I am so delighted as well. So let's just dive into the

beginning. Um, you kind of got your jump from the from,

actually the talking books, right? That was before the Rich

Dad Poor Dad was it. So I'd love to hear about that.

Sure. I think I have one on my desk. Actually. It was a time it

was back in 1987, when kids didn't like to read. And we have

three children. And I said we need to do something. And a

friend of ours was the inventor of the first talking children's

book. And it was, you know, today, it might not look that

special. But back then kids did not have anything electronic,

they didn't have screens. So this was a big deal. It made,

you know, made noise. And it got them excited about reading

again. And so we launched that. And I learned a lot about

publishing a lot about manufacturing, dealing with

international orders, as well as the power of association.

Because we have this new technology, we didn't know if

parents would trust us. And so we aligned with Disney Warner

Brothers Sesame Street Marvel Comics. And by making that brand

Association, we had instant trust. So we went from 1 million

we thought was pretty cool have a million in sales the first

year to nine to 23 million in fourth year on track for 52

million when we sold the company. And so it's just an

incredible learning experience. And all along the way, just

understanding the power of of scalability and through brand

Association.

So I'm curious, what thing have led you down that avenue to do

the talking books is that somebody had a passion for they

just have the idea? Or how did that see get some?

Well, my husband is an intellectual property attorney

and actually, the creator of the talking books of Billings was a

friend of ours. He and I both served on the American Cancer

Society board. So we were friends. And I had many, many

years of experience in building companies and getting through

public accounting and getting inside companies and seeing how

companies did things right. And a lot of seeing how companies

didn't do things right. And so my husband worked with Zeb to

get the patent for the the actual technology in the book.

But I started joining forces with him to help him learn how

to scale and be able to fund you internally finance it and be

able to fulfill the huge increases on orders that we had.

So it was a tremendous opportunity. Plus, I was

passionate about it because I wanted kids to get back into

reading.

One thing that I love that you mentioned is just learning about

the power of association. And that's something that you've

done an amazing job throughout your entire career is aligning

yourself with the right people. And that's one of the one of the

reasons why it's so exciting to speak with you because you are

one of the oh geez I would say in in this space. And you have

done that not by self promotion. Not through putting it on you,

but to finding the right partnerships and helping others

like your partnership with rich dad poor down. Most people have

heard of Robert, but you are a huge part of that. So how do you

Sharon, go about finding the right people to align with? How

do you go about choosing your associations?

Well, you have to have an aligned mission. And as you

know, you can have a celebrity brand or a mission brand. And

I've always been firmly planted in a mission brand. And so you

want to say how can I make the greatest impact and if you align

with people that are already in that space, it allows you to

reach people much more quickly. And, again, Robert had this idea

for a game he didn't know what to do about it. And he found my

husband, who was well known intellectual property attorney

and asked his advice. And Mike introduced us and it was the

same message I was teaching about financial education, and

understanding the power of buying, building and creating

assets, passive income. And so I was really, we were very in tune

with our messaging. And with my background and my experience, I

was able to help him commercial commercialize the game. And in

fact, he told me, he wanted to charge $200 for it, I said,

that's pretty pricey. For a board game, we're talking 1996.

So I recommended he write a brochure. And that's when he

asked me to become his partner. And we launched cash flow

technologies. And that brochure for the board game, was a little

book called Rich Dad, Poor Dad. All right. And we never expected

it to take on a life of its own. We never expected to write 15

books together over the 10 years that we work together. But

that's exactly what happened. We became a publishing multiple

games, multiple books, and a whole new series called Rich Dad

advisors. And we were partners and I was the CEO. And I helped

to really drive the global expansion of the brand. And

doing it a little differently than I've been the talking

books, because when you align with Disney and Warner Brothers,

you have to write really big royalty checks. And I said, This

time, I want to build the brand that other people want to align

with. And so that's what we did. We built the integrity of the

rich dad brand. And then Warner books came to us time life

related to infomercials, a coaching company. So we were

able to leverage and we were able to receive royalty checks,

which is a much better plan. But it allowed us to impact and

reach so many more people so quickly around the world, and

over well over 100 countries, well over 50 languages. And so

it was just a huge viral success before the internet, and before

Amazon, believe it or not. And you're so young, you probably

don't remember those days. But it was the old old fashioned

thing of mouth, people telling viral marketing by people

telling other people around it. And it allowed us to get the

book in two hands around the world.

Yeah, and one thing I'd like to touch on that is you've always

been I've always aligned yourself with projects that have

allowed yourself to be an early adapter. You did that with the

talking books, but then you did it again with Rich Dad, Poor Dad

as well, because that wasn't just the game. And it wasn't

just a book as well, it turned into an entire universe where

you had all of the audio books, all of the training sessions

that came out from that as well. And and that was before that was

really a big thing. People weren't doing that in in that

timeframe. So what, what guided you to kind of put yourself out

there in that way and to take the company in that direction?

Well, you know, you want to serve people the way they want

to be served. People learn differently. People learn by

reading, they learn by listening. They weren't learned

by physically participating. And so if you truly want to make an

impact, you want to make sure that you're delivering your

message in a way that people will learn, hear it and receive

it best. And that's really how we started going into all those

disciplines. And then having the infomercial taking advantage of

the airwaves, people watching TV and then having a coaching

company to allow people to go and get a little deeper

knowledge and support handholding. And then the

regional seminar so we continue to grow and say how can we take

this message to the next level today? Well, the sample of what

we did is being emulated online when people hear about funnels

will sustain you write a book, you have an online, you have a

webinar, you have an online course and then you have a

regional seminar and then you have coaching or mentoring. So

it's really the same thing, but we did it with boots on the

ground back then. So

yeah, you were you were really paving the path for all of us

today. following in your footsteps, though, just thank

you and gratitude for opening that pathway of awareness for us

all as well. I really do appreciate it because that is

the path that I that. I'm on A 26 year old. So thank you very

much for doing that work. It's truly phenomenal and just to be

able to have that drive to, to do something that people aren't

doing at that time, because I know for me, I got introduced to

Rich Dad, Poor Dad, because my mom gave me the audio book and I

was listening to it. During my commute. At this time, I was a

manager of a Verizon store, and I had to take the ferry to go to

work every day. And so my mom gave me this and I would listen

to these audio tapes, I don't even know if it was the book or

if it was the training, but it was from the Rich Dad Poor Dad

collection. And I've listened to them every single morning on my

drive. So I think that it's really powerful that you guys

tapped into that market, because there's so many people who would

never have sat down and read the book, I wasn't someone I had

barely finished high school, like I wasn't someone who's

gonna sit down and read a book. So having it available on that

platform was absolutely amazing. And now just kind of carry on a

little bit. So a lot of people they might feel like they can't

achieve what it is that they're thinking what it is that they

desire, because maybe they feel like they're they're born in the

wrong circumstances don't have the right resources. I know that

you've overcome a lot of obstacles to be able to create

this massive empire that you have created. I love to kind of

touch on some of those those points, those little little

lower points, and what were the things that you did to keep

moving forward?

Well, there's there are two that I will be specific about one

business and one very personal. And the business is when I made

the decision to leverage shed in 2007, Robert and I were no

longer aligned on what we wanted to do. So it was no longer

consistent with my personal mission. He wanted to go into

franchising, which is a great model for us financially, but

not one a good one for franchisees. And so I made the

decision to leave at the height of our success. And people say I

can't believe you were so crazy. I said, but no, I never looked

back. Because I was, I was standing in my own truth. And I

was being true to my own personal values. And sometimes

you have to close one door for other doors of opportunity to

open. And had I not made that decision, I wouldn't have had

the call from President Bush and serve President Bush and

President Obama on presidential advisory councils for financial

literacy. And I wouldn't have gotten the phone call in March

of 2008, from Don green at the Napoleon Hill foundation. And my

work with Napoleon Hill Foundation has been so rewarding

and so exciting. And such a wonderful relationship that I

always share with people as I tell these stories, sometimes

you have to close the door in your life to make room for other

doors of opportunity to open. And then eight years ago, on a

personal side, I hide my success. As I've shared, I've

been playing big with Disney's and Warner's books, all those

kind of companies, my whole life. But eight years ago, I

lost my youngest son, and you're not supposed to outlive your

kids. And it really sent me into living in neutral or living in a

state of numbness. I was still working, I was still writing but

I wasn't having. I wasn't allowing myself to play a bigger

game. I wasn't allowing myself to smile or to enjoy life. I was

punishing myself through grief. And about four years ago, I

almost decided I should probably just retire. And I got a lot of

pushback from family and friends. And I think I even

heard my son whispering in my ear get over it. Mom, there's

more for you to do. And my message to everybody watching

and listening to this podcast is that you may have had something

that stopped you in your tracks most of us have, it could have

been a death like me, or it could have been a divorce a

financial setback or an illness. But you're still here, and

you're still here for a reason. And there's a you have a message

and what you survived, you can share and help other people that

are going through the same thing. And so I made that

decision four years ago, and I launched a private Facebook

group, it's open for anybody to join called the play big

movement with Sharon lechter. And that Facebook group was for

me to share the things that I was doing to play big again, so

that other people could emulate it. Because the playbook

movement is about being number one in your field, living your

legacy. Because we create our legacy every single day with

every heart we touch, and creating maximum impact. If

you're going to work you might as well work and impact as many

people as possible. And as it was amazing to me because I I

knew what I needed to do. But I was just playing small because I

was numb. And once I made that decision to play big again. It

was like I took blinders off. And too many people go through

life with blinders on. The opportunities are there you just

don't recognize them because you have these limiting beliefs. And

I want people to see the opportunities and start seizing

them and once I actually woke up and said I'm going to get back

in the game. I had incredible speaking opportunities. I was

highlighted in the thinking grow rich legacy movie. Early in

2020, I was one of the 13 people highlighted in the television

series called world's greatest motivators. Oh, that was just

because I made myself open to the possibility and I believe in

service and serving others. And I just want other people to

understand, you have a right and a responsibility to play a

bigger game, if you're going to be working less work at a level

where you're going to impact as many people as possible.

Wow, that gave me chills, like, the allowing yourself, I feel

like a lot of times, that's all that it truly is, is us not

allowing ourselves to live a bigger life. It's something that

I tell my clients all the time, you don't actually need me as a

coach, you don't need me to tell you what to do, you already know

everything that you need to know, that you need to do,

you're just not taking the action. And so often, it's just

because we're holding ourselves back. And we're not allowing

ourselves to move forward, whether that's because we're

going through pain or grief, or guilt, or shame, or any of the

other emotions that we can feel be limiting us. But for you, it

sounds like you just remembered why you weren't here. And while

your purpose is outside of just yourself. And I think, for me,

that's a big way that I can keep going every day. And you still

have so much more to do and so much more to create in my

lifetime. But I just to continue, like when I get out of

bed, I just have to remind myself, there's more people for

me to help I've been through the things I've been through in my

life for a reason. And I'm still here. So I completely resonate

with everything that you were just saying. And then on the

point that you mentioned before that on the on the magical, the

magic of creating space, right, so you have to be okay with

releasing things in your life that are no longer going to

serve you. And I'm saying no longer going to serve you not

necessarily are not good for you or necessarily bad, because it

could be very good things right? Just kind of like what you were

talking about with your relationship like that was a

positive, that was a good relationship, but it no longer

serve your mission. And when you make that energetic barrier, and

you put your focus your desire on to even more, you're even

more clear with your purpose. Because when you cut off those

other things, it's showing yourself and universe of

whatever powers you may believe in that no, this is what I'm

serious about. And things start to align. And it's not even, I

don't even necessarily believe that it's that they're attracted

fully into I believe exactly what you're saying they're

already there, you just don't see them, until you can remove

those limiting beliefs that are blocking your vision from seeing

them. So I'm going to steal that blinders line from Yeah, that's

great. So

I think you know, in my book, my first book, with the Napoleon

Hill Foundation, three feet from gold, I share a personal success

equation and encompasses a lot of what we're talking about

here. And it's your passion and your talent. And most of us stop

there. That's what we've learned in school. That's our

experience. You know, I was mad that we weren't teaching kids

about money in school, that was my passion. And it was actually

anger, plus my talent and years of an accounting degree and my

publishing background. But in order to truly create success in

your life, the next one is times a and Association, the power of

association, having the right mentor, having the right people

on your team, having the right affiliations that are going to

help you get to the next level times a taking action, too many

times we know what we're supposed to do, we just don't do

it. And then the final element is plus F. And that's for faith,

having faith in yourself, having faith in what you're doing when

it's needed and necessary. having faith that you will

succeed. When I start working with a client, it's usually

power of association and faith that need the most work. And

when you have the right associations around you, it

builds your confidence in your faith. And people can go to

personal success equation.com for a free guide to help you

identify your own personal success equation.

I love that I love that. And a lot of times I'm in the

manifestation space, which I'm pretty into. A lot of times it's

actually the A that's the action that's left out because we

forget that without action. If you're using the law of

attraction, then the universe is just going to give you what

you're doing. It's just sitting around and waiting. Right? So

you have to actually take the physical action. So I want to

kind of touch on that. And how do you get through those days?

Because we all have we all have those days where we don't want

to show up. We don't want to get out of bed. How do you get

through those days and keep taking the action

by having the right people around you that are there.

kicking in the you know what, and when you're having a bad

day, they're there to keep your head above water. And it's very

important. But again, you talked earlier about to do lists and

not to do lists. You know, I think every we all have, we're

all multitasking, we all have lots of things, lots of to Do's,

most of us don't have a stop doing list, right. And when

you're really focused on what you want to create, you have

that definite purpose, you have that burning desire, some things

have to go get set aside, they might be fun, it might be great

to go out and have dinner with your friends one night, but if

there's a big meeting for you the next day, maybe you need to

stay in focus on getting prepared for that. And that is

dedication. That's that self discipline that goes along with

it. You mentioned outwitting the devil, you know, talks about how

to that F instead of faith for a lot of people is fear. And fear

usually paralyzes us. But for a few people that fear turns into

anger, it turns into excitement and energy. And that allows you

to attach a you know, really give a little bit more energy

towards attacking that task. And so as important we talk about

definiteness of purpose, mastery over self, right? understanding

and learning from adversity, because mistakes happen, but

then controlling your environment and controlling your

time. And that's the importance of a stop doing list. Right? Are

you focused on the outcome that you want? are you allowing

yourself to get distracted by a lot of shiny objects and drums?

And that decision is purely you? And so your actions that you

take? Are your actions committed to the outcome that you want to

see happen?

Yeah, and now that we're typing about outwitting the devil, I

just have to bring this up. So what, what is the real reason

why that book didn't get published for so long? Because I

know in the book, he Napoleon Hill in the in the communication

with the devil on they were talking about how Oh, don't

worry, I have other plans for this book not getting out. And

then it wasn't out until 2011. So yeah,

this is goosebump material. When he wrote in 1938, he had just

released thinking Grow Rich, and he was he was frustrated,

because he said here I'm giving you the secret to success, and

people will read it and not take the action, they will not do it.

And so he sat down and few short months wrote this outwitting the

devil, which was an interrogation of the devil, and

he says, you can believe it's the real devil or an imaginary

devil, you know, the stinking thinking we have in our brain.

But will you derive any benefit from it? Well, the title scared

his wife to death because she worked for the Presbyterian

college. And so she said, it's not to be published. And he

honored that he died 1970 she didn't die until the 90s. And

our sister died in, you know, earlier in early in the 2000s. I

have in 2010 ish. And that's when the foundation actually

received the manuscript. And they called me Don green

session, I have this thing. It's, I don't know what to do

with it. And he sent it to me, and it was typed on a manual

typewriter, of course, 1938 and I had handwritten notes from

Napoleon Hill on the margins. It was incredible. I ran away to

San Diego where I do most of my writing, just sitting there me

in the ocean. And in just a few hours, it transformed my

thinking about how much fear grips us. And I kind of thought

it was perfect for the time and 2011 when we released it, but

when 20 head, I said no, this book is for this year, because

if you go to page 61, in the book, it says, you know, he's

interrogating the devil, and he says, at one time or another, I

will bring men to their knees, with the fear of poverty and the

fear of death. And it's like, Well, hello, welcome 2020 and

let's add the fear of isolation to it. So it definitely gave me

goosebumps all over again. But yeah, this incredible, it's and

you know, what is a perfect book for your generation? Because

there's a little in your face, it's a little, you know, is kind

of like, yeah, that's what's wrong with this world. And it's,

it's been great because it has reinvigorated the teachings of

this hill appeals of information to the younger generations.

I couldn't agree more and I continued on my personal

development journey I've gotten into reading down I read all the

time, but I still found that this was such an easy read like

it was it had such heavy information and a lot of times

books like that like thinking go rich is a very dense reading.

But this one I could just open it up and you know, have my kid

in the background and my puppy freaking out and still be able

to like read for five minutes and digest something and get

something out of it. So if you guys haven't read that book, you

need to read it. It blew my mind. Because I also read it

this year as well. So as much as everything related 2020 and 2021

I was just like this. I can't believe that this book was it

was written in 38 or 39.

Yeah. 1938. So it's literally he was a man before his time.

That's amazing.

Yeah, and you do so you have done a lot of work with lots of

really successful people as well. So in your in Sharon's

opinion, what is the number one key to accomplishment?

Well, people ask me the definition of success all the

time. And I go, you know, Success to me is not the money

in the bank account. Success is truly how you feel about

yourself. When you look in the mirror, hands your topic, you

know, beat The beat loving, you know, happiness of just being

yourself who you are. And when you look in the mirror, and you

know, that you have in, it's not because of your reflection, it

was how you feel about yourself. And you can stand confident that

you've added value. When growing up. My dad would ask me every

night Sharon, have you added value to someone's life today?

He's been gone for 15 years, but I still ask myself that every

night, have I added value to someone's life today? And

wouldn't the world be a better place? If we all concentrated on

adding value to others? Yeah, wow.

So one other thing I would love to bring up as well, just my,

for my audience, my generation, we are the social media age,

right? And everyone gets so caught up in the vanity metrics

of social media influencers, yada, yada, you already know

where I'm going with this, right? So you're one of the

biggest names in the game, I believe, like, I'm a huge fan, I

feel if you're, if you're not, at least not a household name,

at least the principles that you have helped bring to the world

bring your voice to you are definitely household principles.

But when I was looking on your social media, I noticed that you

have like 10,000 followers on Instagram. But you're such a big

massive influencer in the world. So I just want to hear what your

thoughts are about that single a lot of people get caught up in

their head, that they don't have a million followers online. And

they think that that has something to do with the level

of success that they'll create, I want to hear what your

thoughts on

social media is very important. And I am very active in it. But

I have not, I refuse to buy any followers, I refuse to have

somebody in India give me hundreds of 1000s of followers,

I you know, the my followers are all very, very committed and

support me in that. So there's something you know, when you're

around me that is there's there's no hype is what you see

is what you get. And Instagram as as a point of fact, you asked

me that is the latest thing that I actually got involved in. And

so we've been working on that. And we've done probably I think

I'm close to 12,000 followers now. But you know, it's all

organic, all people that I'm reaching through either

broadcasts or through meetings. And it's something that I think

you know, people that that truly want to reach it. And that the

other issue, which I share with all my clients, because you can

have a million Instagram followers, but Instagram can

turn you off tomorrow, and they're gone. And so I teach all

my clients, yes, you want to get out there, it's kind of lead gen

to have all those social media, but you need to give them a

reason to come to your database so that they're in your email,

because then you have the opportunity to find them. All

right, if Instagram goes away, or Facebook goes away, they're

gone. You want to give them a reason to connect with you and

get into your database, because that's your intellectual

property, then you own those names. And that database adds

value to company. So it's really important to think about using

that social media as a as a lead gen and as a way to attract

people, but to bring them home. And you're bringing them home by

getting them into your database.

And what would you suggest for people who are maybe feeling

like, I have clients come to me all the time who feel like

because they don't have very many followers, and it's not the

domestic isn't important. What would you say to people who may

be feeling that way? So I'm in the same boat. I've built mine

completely organically. I don't even have 10,000 people. So I

look at it as a tool. And I also worked with clients who have,

you know, a million followers and they can't get them to buy

anything. Right? So there's, there's two sides to that. So

how would you suggest people utilize their social media as a

tool and stop themselves from getting caught up in the

comparison trap?

Well, I think you have to have measurements, you have to have

goals and measurements. And yeah, I'd love to have a million

followers on Instagram. That'd be great. But I'm not going to

turn away what I'm doing for those people who want to learn

from me now. So my primary focus Are you think of a bell curve If

you don't know what those are the top 20% are your raving

fans, the bottom 20% are people who don't like you very much.

And the 60% in the middle don't really know who you are. And so

a lot of us concentrate on that 20% that don't like us. No,

don't do that, right? With the bigger you get, the more haters

you're going to have, but focus on the 20%, who love you, and

turn them into raving fans, and they will help convert the 60%

in the middle. And when you have a million followers, that's

fantastic. Give them a reason to engage, give them value, and go

give give, give, sell, right give, give, give, give, ask,

making sure you're pouring into them in a way. And all these

algorithms that Facebook has, and Instagram, they really

handcuffed you in being able to access all those followers. And

that's why it's so important to give them reasons to connect

with you, in your website on a database where you have the

ability to push something to them specifically when you know

what they're interested in.

Okay, now, now moving on to another topic. This is my last

question. And then I'll, I'll let you slide on out of here.

And what is one thing that you must do every single day?

Well, there's a lot of things I do every day.

So I

I'll mention two of them. When my son died, somebody sent me a

book, a little book called The prayer of Jabez. And it's

actually a prayer in the Bible. And every single day before I do

this broadcast before I do anything, I say the prayer of

Jabez little four line prayer, and it basically says, you know,

Dear God, please bless me indeed, right? enlarge my

territory, meaning allow me to reach more people than I could

possibly imagine. Let your hand be with me. So deliver your

message to me. So that what I say is what you want me to say

that I may not cause harm or be harmed, so that I'm out there

doing good and adding value. And so that's something that is a

driving force for me every single day, every single event

every single interview. And then the other thing I do every

single day, it used to be many years ago, it was to to, to to

faxes, to handwritten notes, and to phone calls, right. And, of

course, no fax machines anymore today. So as a five year old, I

go to on Facebook, to an Instagram, now it's clubhouse to

come in there, you know, to handwritten notes still and to

phone calls. Still, every single day, I do that before I close

off for the evening, for the purpose of driving my business

forward. Because sometimes we get too geared into what's going

on right now that we forget to continue putting our foot on the

accelerator. So before I close out, I do something that's

moving my business forward.

Well, I love that you that you keep it, you keep it to like

it's not, I have to spend 300 messages. First of all, you

know, you keep it something that's obtainable. And that you

can do every day and you're just continuing to make those

personal connections steadily each and every day. And I have I

do have a follow up question. With social media as well,

you're building social media wasn't really a thing. So these

days, I know a lot. It can be very overwhelming with social

media, like feeling the need to keep up with the rat race and

keep up with all of these social platforms. And so for people who

are trying to figure out where they fit, like, do you feel like

people need to post every single day? What are you what are your

feelings with showing up in that way?

But depends on what your profession is and what you're

trying to accomplish. And I don't think I'm interested in

seeing what people had for breakfast, lunch and dinner. But

some people you know, feel like they have to do that. Or they

have to show that they shave their legs today. I mean, it's

crazy. And so if you're using it for business purposes, then you

need to have a plan. And that plan can be daily posts, it

could be post twice a day, it could be weekly posts. The

biggest thing from a standpoint of your plan on posting is not

the posting is the engagement. So are you in getting your

audience to engage with you. And that's something I actually I

went out and hire people your age because they know how to do

it to help me get a better position online from a social

media perspective. And so you have the opportunity but you

need to make sure that they are representing your voice and the

bigger issue for your age is in my I'll put on my mother or

grandmother hat is you've got to be consistent and authentic. You

can't be you know talking one thing and Instagram and then

showing something that's not congruent with who you are on

your on your Facebook because b ob ob found out you know, you

got Twitter, you got Facebook and Instagram And the messaging

is slightly different. But you want to have you want to

represent who you are and your brand and you need to be

congruent and consistent with your messaging. But it your plan

needs to determine what your ultimate goal is and how you

accomplish that. So when we're doing things like I have events,

a publishing retreat, at the end of February, I have something

else the first week of March, I have something else in the end

of March. So we now are strategizing as to, you know,

when we can promote what events so that we're not like beating

people over the head about it. And so you have to have a plan,

you have to have a strategy on how you're going to fill your

folks up with information, and be able to get them to support

you, if you're just there to be a celebrity and to you know,

talk to the tribe, that's fine. But if you're if your goal is to

build your business, you need to have that plan as to how it's

going to get you to where you want to be.

Well, that goes along with just a different type of purpose,

right? Like that. Having a plan like what are you using this for

because otherwise, it can go right along with another

outwitting the devil topic and cause people to drink and get

caught up in all of their comparison traps and just

scrolling for 10 hours a day. Right? So

Well, that's happening today with this new platform

clubhouse, I Oh, my gosh, I see people on it for 24 hours

straight. And I go, Oh, my gosh, you know, it's a great platform.

It's amazing networking tool. I've been so pleased, you know,

but I don't get on it. I may be on at one hour every two or

three days. But it's huge. It's wonderful. It's a great way to

connect with the audience. And what's lovely is, you know, you

send out a message on Facebook, you may have 10,000, or 10,000

people on Facebook, but you don't know how many people are

actually going to see it. Not very many because of the

algorithms. But you go into a clubhouse room and there's 1000

people in that room and you have an opportunity to speak. They're

all hearing you. And so the effectiveness of it is great if

you make sure you have your messaging, right. And so but

some people have become addicted to clubhouse, and I worry about

a little bit.

Yeah, me too. I, as a recovering addict myself, I have to be

mindful of where those tendencies come out. And I do

say my first two weeks on clubhouse where it's a bit

dangerous. I was a little too sucked in with the FOMO. And

thank you so much, Sharon, for taking time out of your day to

come on and speak with me I know I received so much value from

you and for my audience did as well. I know you have some

really exciting things in the works right now coming up. So if

you could please share

how very excited over my shoulder, you see my new book

extra rich, it's been picked up by ink magazine to be published

under their imprint. And it's about, you know, so many people

own a job, not a business. And I want to help all of you create

that economic engine that stands beside you that is not dependent

on you. Something that allows you to create financial

independence in your life, as understanding how to build the

structure of your business. So you can take your successful

business, make it scalable, sustainable, and saleable. If

you choose to too many people have spent years building a

business, but there's so much business themselves, they can't

sell it. I want to make sure you create it so that you can sell

it when you choose to or you can set it up for generational

wealth to leave to your kids and for future generations of your

family. And there's not a lot of resources out there. You know,

Steve Forbes said it's a goldmine for entrepreneurs, we

take you through the process of how you can build value in your

business, increase the price, increase the value, increase the

opportunity for sale, and maximize the profits from

selling your business. And so as I said, it's available in April

from Amazon, but I like to disrupt things as you mentioned

during this conversation, so I have it available to anybody

right now. You can get it electronically and then we will

actually send you the copy of the book if you go to exit Rich

book.com forward slash by exit Rich book.com Ford slash buy and

you actually get a cheaper that will be on Amazon when it's

released. And we include the shipping because I want to make

sure the information gets to people soon as possible. And I

can guarantee you one tip in the book is going to give you 10 x

100 x 1000 x return.

Yeah, you guys I would take Jaron up on that offer. I'm

gonna go get my copy right now. I will put the link in the

description down below. Go grab your copy. She is just amazing

wealth of knowledge. And just when she said I'm always going

throughout my day looking for the one thing, every book I read

every interview I do like what is the one thing one thing that

I can pick up that I can carry throughout my my day throughout

my life. So go get a boat, pick out the one thing, take a

screenshot of this episode tag us tell tell sharing what you

learn. And thank you again Jared for hopping on.

Well and I really do appreciate you having me as your guest and

invite everybody to find me on on Instagram. It's Sharon

lechter on Instagram, LinkedIn, my author Sharon lechter

Facebook page and and in clubhouse Sharon lechter. So

connect with me and I can't wait to see all of you.