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The Power of Associations with Sharon Lechter
Episode 318th March 2021 • The Becoming the Big Me Podcast • Djemilah Birnie
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In today's episode of the Becoming the Big Me Podcast I have with me Sharon Lechter, an OG badass. From talking books, to Rich Dad Poor Dad, to the Napoleon Hill Foundation, to her new book "Exit Rich" and everything in-between Sharon Lechter has done it all. Tune in to hear about how Sharon has been able to become an early adaptor while aligning herself with the right associations in order to take massive strives in her business and life.

Grab a copy of Sharon's new book "Exit Rich" at exitrichbook.com

Connect with Sharon on Instagram, LinkedIn, Facebook, and Clubhouse @Sharonlechter


www.sharonlechter.com


www.personalsuccessequation.com


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Hi! I am your host Djemilah Birnie of www.becomingthebigme.com . I have been building businesses online since the age of 17. When I discovered the power that we hold within our own minds my world truly began to change.


I love to write and have published some books, some of them have even hit some charts 😲 You can check them out here http://bit.ly/djemilahbooks


Ready to start playing BIG and step into your Big Me potential by harnessing the power of your mind? Then make sure you join the free Rewire challenge to get all the tools you need! https://www.djemilah.com/rewirechallenge


Don't forget to check out the little lady's podcast "A Kid's Perspective" where she answers your questions on all of life's most pressing issues, in her eyes, a kid! http://bit.ly/akidsperspective


Let's Connect! #allthelinks ⬇


https://djemilah.com/

https://www.facebook.com/djemilah/


https://www.instagram.com/mimi.the.genie/


https://www.tiktok.com/@djemilah

Transcripts

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Welcome back, you guys to the becoming the big new podcast I

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have with me today, Sharon lechter. And I'm so excited to

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share with you Sharon's story. And if you haven't heard of

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Sharon, you have at least heard of Sharon's work. She did work

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with the Napoleon Hill Foundation, she annotated

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outwitting the devil, she also authored the thinking Grow Rich

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for women. And she also did a lot of work with Rich Dad, Poor

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Dad. And that whole series, which was actually where I first

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got my toes dipped into the personal development world, my

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mom had me listening to all of those audio books. But what a

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lot of people don't know is that Sharon actually started out as a

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CPA, and that's where her work truly began. So welcome to the

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show. Sharon, I'm so excited to have you here.

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Thank you so much. I'm delighted to be with you.

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I am so delighted as well. So let's just dive into the

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beginning. Um, you kind of got your jump from the from,

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actually the talking books, right? That was before the Rich

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Dad Poor Dad was it. So I'd love to hear about that.

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Sure. I think I have one on my desk. Actually. It was a time it

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was back in 1987, when kids didn't like to read. And we have

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three children. And I said we need to do something. And a

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friend of ours was the inventor of the first talking children's

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book. And it was, you know, today, it might not look that

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special. But back then kids did not have anything electronic,

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they didn't have screens. So this was a big deal. It made,

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you know, made noise. And it got them excited about reading

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again. And so we launched that. And I learned a lot about

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publishing a lot about manufacturing, dealing with

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international orders, as well as the power of association.

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Because we have this new technology, we didn't know if

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parents would trust us. And so we aligned with Disney Warner

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Brothers Sesame Street Marvel Comics. And by making that brand

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Association, we had instant trust. So we went from 1 million

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we thought was pretty cool have a million in sales the first

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year to nine to 23 million in fourth year on track for 52

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million when we sold the company. And so it's just an

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incredible learning experience. And all along the way, just

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understanding the power of of scalability and through brand

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Association.

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So I'm curious, what thing have led you down that avenue to do

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the talking books is that somebody had a passion for they

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just have the idea? Or how did that see get some?

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Well, my husband is an intellectual property attorney

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and actually, the creator of the talking books of Billings was a

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friend of ours. He and I both served on the American Cancer

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Society board. So we were friends. And I had many, many

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years of experience in building companies and getting through

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public accounting and getting inside companies and seeing how

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companies did things right. And a lot of seeing how companies

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didn't do things right. And so my husband worked with Zeb to

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get the patent for the the actual technology in the book.

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But I started joining forces with him to help him learn how

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to scale and be able to fund you internally finance it and be

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able to fulfill the huge increases on orders that we had.

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So it was a tremendous opportunity. Plus, I was

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passionate about it because I wanted kids to get back into

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reading.

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One thing that I love that you mentioned is just learning about

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the power of association. And that's something that you've

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done an amazing job throughout your entire career is aligning

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yourself with the right people. And that's one of the one of the

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reasons why it's so exciting to speak with you because you are

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one of the oh geez I would say in in this space. And you have

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done that not by self promotion. Not through putting it on you,

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but to finding the right partnerships and helping others

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like your partnership with rich dad poor down. Most people have

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heard of Robert, but you are a huge part of that. So how do you

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Sharon, go about finding the right people to align with? How

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do you go about choosing your associations?

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Well, you have to have an aligned mission. And as you

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know, you can have a celebrity brand or a mission brand. And

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I've always been firmly planted in a mission brand. And so you

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want to say how can I make the greatest impact and if you align

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with people that are already in that space, it allows you to

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reach people much more quickly. And, again, Robert had this idea

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for a game he didn't know what to do about it. And he found my

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husband, who was well known intellectual property attorney

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and asked his advice. And Mike introduced us and it was the

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same message I was teaching about financial education, and

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understanding the power of buying, building and creating

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assets, passive income. And so I was really, we were very in tune

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with our messaging. And with my background and my experience, I

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was able to help him commercial commercialize the game. And in

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fact, he told me, he wanted to charge $200 for it, I said,

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that's pretty pricey. For a board game, we're talking 1996.

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So I recommended he write a brochure. And that's when he

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asked me to become his partner. And we launched cash flow

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technologies. And that brochure for the board game, was a little

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book called Rich Dad, Poor Dad. All right. And we never expected

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it to take on a life of its own. We never expected to write 15

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books together over the 10 years that we work together. But

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that's exactly what happened. We became a publishing multiple

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games, multiple books, and a whole new series called Rich Dad

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advisors. And we were partners and I was the CEO. And I helped

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to really drive the global expansion of the brand. And

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doing it a little differently than I've been the talking

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books, because when you align with Disney and Warner Brothers,

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you have to write really big royalty checks. And I said, This

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time, I want to build the brand that other people want to align

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with. And so that's what we did. We built the integrity of the

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rich dad brand. And then Warner books came to us time life

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related to infomercials, a coaching company. So we were

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able to leverage and we were able to receive royalty checks,

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which is a much better plan. But it allowed us to impact and

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reach so many more people so quickly around the world, and

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over well over 100 countries, well over 50 languages. And so

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it was just a huge viral success before the internet, and before

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Amazon, believe it or not. And you're so young, you probably

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don't remember those days. But it was the old old fashioned

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thing of mouth, people telling viral marketing by people

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telling other people around it. And it allowed us to get the

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book in two hands around the world.

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Yeah, and one thing I'd like to touch on that is you've always

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been I've always aligned yourself with projects that have

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allowed yourself to be an early adapter. You did that with the

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talking books, but then you did it again with Rich Dad, Poor Dad

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as well, because that wasn't just the game. And it wasn't

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just a book as well, it turned into an entire universe where

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you had all of the audio books, all of the training sessions

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that came out from that as well. And and that was before that was

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really a big thing. People weren't doing that in in that

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timeframe. So what, what guided you to kind of put yourself out

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there in that way and to take the company in that direction?

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Well, you know, you want to serve people the way they want

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to be served. People learn differently. People learn by

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reading, they learn by listening. They weren't learned

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by physically participating. And so if you truly want to make an

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impact, you want to make sure that you're delivering your

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message in a way that people will learn, hear it and receive

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it best. And that's really how we started going into all those

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disciplines. And then having the infomercial taking advantage of

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the airwaves, people watching TV and then having a coaching

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company to allow people to go and get a little deeper

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knowledge and support handholding. And then the

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regional seminar so we continue to grow and say how can we take

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this message to the next level today? Well, the sample of what

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we did is being emulated online when people hear about funnels

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will sustain you write a book, you have an online, you have a

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webinar, you have an online course and then you have a

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regional seminar and then you have coaching or mentoring. So

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it's really the same thing, but we did it with boots on the

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ground back then. So

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yeah, you were you were really paving the path for all of us

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today. following in your footsteps, though, just thank

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you and gratitude for opening that pathway of awareness for us

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all as well. I really do appreciate it because that is

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the path that I that. I'm on A 26 year old. So thank you very

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much for doing that work. It's truly phenomenal and just to be

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able to have that drive to, to do something that people aren't

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doing at that time, because I know for me, I got introduced to

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Rich Dad, Poor Dad, because my mom gave me the audio book and I

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was listening to it. During my commute. At this time, I was a

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manager of a Verizon store, and I had to take the ferry to go to

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work every day. And so my mom gave me this and I would listen

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to these audio tapes, I don't even know if it was the book or

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if it was the training, but it was from the Rich Dad Poor Dad

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collection. And I've listened to them every single morning on my

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drive. So I think that it's really powerful that you guys

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tapped into that market, because there's so many people who would

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never have sat down and read the book, I wasn't someone I had

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barely finished high school, like I wasn't someone who's

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gonna sit down and read a book. So having it available on that

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platform was absolutely amazing. And now just kind of carry on a

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little bit. So a lot of people they might feel like they can't

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achieve what it is that they're thinking what it is that they

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desire, because maybe they feel like they're they're born in the

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wrong circumstances don't have the right resources. I know that

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you've overcome a lot of obstacles to be able to create

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this massive empire that you have created. I love to kind of

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touch on some of those those points, those little little

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lower points, and what were the things that you did to keep

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moving forward?

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Well, there's there are two that I will be specific about one

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business and one very personal. And the business is when I made

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the decision to leverage shed in 2007, Robert and I were no

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longer aligned on what we wanted to do. So it was no longer

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consistent with my personal mission. He wanted to go into

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franchising, which is a great model for us financially, but

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not one a good one for franchisees. And so I made the

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decision to leave at the height of our success. And people say I

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can't believe you were so crazy. I said, but no, I never looked

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back. Because I was, I was standing in my own truth. And I

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was being true to my own personal values. And sometimes

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you have to close one door for other doors of opportunity to

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open. And had I not made that decision, I wouldn't have had

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the call from President Bush and serve President Bush and

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President Obama on presidential advisory councils for financial

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literacy. And I wouldn't have gotten the phone call in March

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of 2008, from Don green at the Napoleon Hill foundation. And my

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work with Napoleon Hill Foundation has been so rewarding

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and so exciting. And such a wonderful relationship that I

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always share with people as I tell these stories, sometimes

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you have to close the door in your life to make room for other

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doors of opportunity to open. And then eight years ago, on a

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personal side, I hide my success. As I've shared, I've

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been playing big with Disney's and Warner's books, all those

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kind of companies, my whole life. But eight years ago, I

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lost my youngest son, and you're not supposed to outlive your

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kids. And it really sent me into living in neutral or living in a

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state of numbness. I was still working, I was still writing but

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I wasn't having. I wasn't allowing myself to play a bigger

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game. I wasn't allowing myself to smile or to enjoy life. I was

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punishing myself through grief. And about four years ago, I

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almost decided I should probably just retire. And I got a lot of

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pushback from family and friends. And I think I even

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heard my son whispering in my ear get over it. Mom, there's

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more for you to do. And my message to everybody watching

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and listening to this podcast is that you may have had something

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that stopped you in your tracks most of us have, it could have

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been a death like me, or it could have been a divorce a

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financial setback or an illness. But you're still here, and

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you're still here for a reason. And there's a you have a message

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and what you survived, you can share and help other people that

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are going through the same thing. And so I made that

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decision four years ago, and I launched a private Facebook

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group, it's open for anybody to join called the play big

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movement with Sharon lechter. And that Facebook group was for

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me to share the things that I was doing to play big again, so

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that other people could emulate it. Because the playbook

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movement is about being number one in your field, living your

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legacy. Because we create our legacy every single day with

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every heart we touch, and creating maximum impact. If

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you're going to work you might as well work and impact as many

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people as possible. And as it was amazing to me because I I

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knew what I needed to do. But I was just playing small because I

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was numb. And once I made that decision to play big again. It

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was like I took blinders off. And too many people go through

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life with blinders on. The opportunities are there you just

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don't recognize them because you have these limiting beliefs. And

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I want people to see the opportunities and start seizing

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them and once I actually woke up and said I'm going to get back

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in the game. I had incredible speaking opportunities. I was

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highlighted in the thinking grow rich legacy movie. Early in

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2020, I was one of the 13 people highlighted in the television

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series called world's greatest motivators. Oh, that was just

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because I made myself open to the possibility and I believe in

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service and serving others. And I just want other people to

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understand, you have a right and a responsibility to play a

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bigger game, if you're going to be working less work at a level

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where you're going to impact as many people as possible.

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Wow, that gave me chills, like, the allowing yourself, I feel

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like a lot of times, that's all that it truly is, is us not

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allowing ourselves to live a bigger life. It's something that

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I tell my clients all the time, you don't actually need me as a

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coach, you don't need me to tell you what to do, you already know

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everything that you need to know, that you need to do,

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you're just not taking the action. And so often, it's just

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because we're holding ourselves back. And we're not allowing

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ourselves to move forward, whether that's because we're

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going through pain or grief, or guilt, or shame, or any of the

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other emotions that we can feel be limiting us. But for you, it

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sounds like you just remembered why you weren't here. And while

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your purpose is outside of just yourself. And I think, for me,

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that's a big way that I can keep going every day. And you still

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have so much more to do and so much more to create in my

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lifetime. But I just to continue, like when I get out of

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bed, I just have to remind myself, there's more people for

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me to help I've been through the things I've been through in my

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life for a reason. And I'm still here. So I completely resonate

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with everything that you were just saying. And then on the

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point that you mentioned before that on the on the magical, the

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magic of creating space, right, so you have to be okay with

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releasing things in your life that are no longer going to

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serve you. And I'm saying no longer going to serve you not

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necessarily are not good for you or necessarily bad, because it

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could be very good things right? Just kind of like what you were

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talking about with your relationship like that was a

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positive, that was a good relationship, but it no longer

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serve your mission. And when you make that energetic barrier, and

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you put your focus your desire on to even more, you're even

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more clear with your purpose. Because when you cut off those

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other things, it's showing yourself and universe of

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whatever powers you may believe in that no, this is what I'm

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serious about. And things start to align. And it's not even, I

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don't even necessarily believe that it's that they're attracted

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fully into I believe exactly what you're saying they're

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already there, you just don't see them, until you can remove

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those limiting beliefs that are blocking your vision from seeing

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them. So I'm going to steal that blinders line from Yeah, that's

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great. So

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I think you know, in my book, my first book, with the Napoleon

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Hill Foundation, three feet from gold, I share a personal success

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equation and encompasses a lot of what we're talking about

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here. And it's your passion and your talent. And most of us stop

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there. That's what we've learned in school. That's our

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experience. You know, I was mad that we weren't teaching kids

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about money in school, that was my passion. And it was actually

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anger, plus my talent and years of an accounting degree and my

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publishing background. But in order to truly create success in

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your life, the next one is times a and Association, the power of

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association, having the right mentor, having the right people

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on your team, having the right affiliations that are going to

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help you get to the next level times a taking action, too many

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times we know what we're supposed to do, we just don't do

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it. And then the final element is plus F. And that's for faith,

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having faith in yourself, having faith in what you're doing when

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it's needed and necessary. having faith that you will

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succeed. When I start working with a client, it's usually

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power of association and faith that need the most work. And

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when you have the right associations around you, it

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builds your confidence in your faith. And people can go to

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personal success equation.com for a free guide to help you

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identify your own personal success equation.

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I love that I love that. And a lot of times I'm in the

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manifestation space, which I'm pretty into. A lot of times it's

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actually the A that's the action that's left out because we

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forget that without action. If you're using the law of

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attraction, then the universe is just going to give you what

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you're doing. It's just sitting around and waiting. Right? So

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you have to actually take the physical action. So I want to

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kind of touch on that. And how do you get through those days?

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Because we all have we all have those days where we don't want

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to show up. We don't want to get out of bed. How do you get

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through those days and keep taking the action

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by having the right people around you that are there.

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kicking in the you know what, and when you're having a bad

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day, they're there to keep your head above water. And it's very

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important. But again, you talked earlier about to do lists and

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not to do lists. You know, I think every we all have, we're

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all multitasking, we all have lots of things, lots of to Do's,

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most of us don't have a stop doing list, right. And when

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you're really focused on what you want to create, you have

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that definite purpose, you have that burning desire, some things

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have to go get set aside, they might be fun, it might be great

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to go out and have dinner with your friends one night, but if

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there's a big meeting for you the next day, maybe you need to

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stay in focus on getting prepared for that. And that is

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dedication. That's that self discipline that goes along with

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it. You mentioned outwitting the devil, you know, talks about how

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to that F instead of faith for a lot of people is fear. And fear

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usually paralyzes us. But for a few people that fear turns into

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anger, it turns into excitement and energy. And that allows you

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to attach a you know, really give a little bit more energy

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towards attacking that task. And so as important we talk about

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definiteness of purpose, mastery over self, right? understanding

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and learning from adversity, because mistakes happen, but

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then controlling your environment and controlling your

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time. And that's the importance of a stop doing list. Right? Are

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you focused on the outcome that you want? are you allowing

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yourself to get distracted by a lot of shiny objects and drums?

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And that decision is purely you? And so your actions that you

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take? Are your actions committed to the outcome that you want to

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see happen?

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Yeah, and now that we're typing about outwitting the devil, I

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just have to bring this up. So what, what is the real reason

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why that book didn't get published for so long? Because I

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know in the book, he Napoleon Hill in the in the communication

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with the devil on they were talking about how Oh, don't

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worry, I have other plans for this book not getting out. And

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then it wasn't out until 2011. So yeah,

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this is goosebump material. When he wrote in 1938, he had just

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released thinking Grow Rich, and he was he was frustrated,

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because he said here I'm giving you the secret to success, and

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people will read it and not take the action, they will not do it.

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And so he sat down and few short months wrote this outwitting the

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devil, which was an interrogation of the devil, and

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he says, you can believe it's the real devil or an imaginary

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devil, you know, the stinking thinking we have in our brain.

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But will you derive any benefit from it? Well, the title scared

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his wife to death because she worked for the Presbyterian

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college. And so she said, it's not to be published. And he

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honored that he died 1970 she didn't die until the 90s. And

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our sister died in, you know, earlier in early in the 2000s. I

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have in 2010 ish. And that's when the foundation actually

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received the manuscript. And they called me Don green

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session, I have this thing. It's, I don't know what to do

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with it. And he sent it to me, and it was typed on a manual

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typewriter, of course, 1938 and I had handwritten notes from

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Napoleon Hill on the margins. It was incredible. I ran away to

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San Diego where I do most of my writing, just sitting there me

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in the ocean. And in just a few hours, it transformed my

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thinking about how much fear grips us. And I kind of thought

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it was perfect for the time and 2011 when we released it, but

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when 20 head, I said no, this book is for this year, because

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if you go to page 61, in the book, it says, you know, he's

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interrogating the devil, and he says, at one time or another, I

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will bring men to their knees, with the fear of poverty and the

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fear of death. And it's like, Well, hello, welcome 2020 and

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let's add the fear of isolation to it. So it definitely gave me

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goosebumps all over again. But yeah, this incredible, it's and

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you know, what is a perfect book for your generation? Because

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there's a little in your face, it's a little, you know, is kind

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of like, yeah, that's what's wrong with this world. And it's,

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it's been great because it has reinvigorated the teachings of

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this hill appeals of information to the younger generations.

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I couldn't agree more and I continued on my personal

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development journey I've gotten into reading down I read all the

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time, but I still found that this was such an easy read like

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it was it had such heavy information and a lot of times

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books like that like thinking go rich is a very dense reading.

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But this one I could just open it up and you know, have my kid

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in the background and my puppy freaking out and still be able

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to like read for five minutes and digest something and get

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something out of it. So if you guys haven't read that book, you

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need to read it. It blew my mind. Because I also read it

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this year as well. So as much as everything related 2020 and 2021

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I was just like this. I can't believe that this book was it

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was written in 38 or 39.

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Yeah. 1938. So it's literally he was a man before his time.

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That's amazing.

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Yeah, and you do so you have done a lot of work with lots of

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really successful people as well. So in your in Sharon's

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opinion, what is the number one key to accomplishment?

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Well, people ask me the definition of success all the

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time. And I go, you know, Success to me is not the money

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in the bank account. Success is truly how you feel about

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yourself. When you look in the mirror, hands your topic, you

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know, beat The beat loving, you know, happiness of just being

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yourself who you are. And when you look in the mirror, and you

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know, that you have in, it's not because of your reflection, it

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was how you feel about yourself. And you can stand confident that

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you've added value. When growing up. My dad would ask me every

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night Sharon, have you added value to someone's life today?

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He's been gone for 15 years, but I still ask myself that every

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night, have I added value to someone's life today? And

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wouldn't the world be a better place? If we all concentrated on

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adding value to others? Yeah, wow.

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So one other thing I would love to bring up as well, just my,

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for my audience, my generation, we are the social media age,

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right? And everyone gets so caught up in the vanity metrics

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of social media influencers, yada, yada, you already know

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where I'm going with this, right? So you're one of the

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biggest names in the game, I believe, like, I'm a huge fan, I

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feel if you're, if you're not, at least not a household name,

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at least the principles that you have helped bring to the world

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bring your voice to you are definitely household principles.

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But when I was looking on your social media, I noticed that you

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have like 10,000 followers on Instagram. But you're such a big

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massive influencer in the world. So I just want to hear what your

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thoughts are about that single a lot of people get caught up in

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their head, that they don't have a million followers online. And

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they think that that has something to do with the level

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of success that they'll create, I want to hear what your

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thoughts on

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social media is very important. And I am very active in it. But

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I have not, I refuse to buy any followers, I refuse to have

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somebody in India give me hundreds of 1000s of followers,

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I you know, the my followers are all very, very committed and

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support me in that. So there's something you know, when you're

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around me that is there's there's no hype is what you see

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is what you get. And Instagram as as a point of fact, you asked

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me that is the latest thing that I actually got involved in. And

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so we've been working on that. And we've done probably I think

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I'm close to 12,000 followers now. But you know, it's all

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organic, all people that I'm reaching through either

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broadcasts or through meetings. And it's something that I think

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you know, people that that truly want to reach it. And that the

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other issue, which I share with all my clients, because you can

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have a million Instagram followers, but Instagram can

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turn you off tomorrow, and they're gone. And so I teach all

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my clients, yes, you want to get out there, it's kind of lead gen

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to have all those social media, but you need to give them a

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reason to come to your database so that they're in your email,

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because then you have the opportunity to find them. All

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right, if Instagram goes away, or Facebook goes away, they're

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gone. You want to give them a reason to connect with you and

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get into your database, because that's your intellectual

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property, then you own those names. And that database adds

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value to company. So it's really important to think about using

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that social media as a as a lead gen and as a way to attract

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people, but to bring them home. And you're bringing them home by

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getting them into your database.

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And what would you suggest for people who are maybe feeling

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like, I have clients come to me all the time who feel like

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because they don't have very many followers, and it's not the

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domestic isn't important. What would you say to people who may

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be feeling that way? So I'm in the same boat. I've built mine

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completely organically. I don't even have 10,000 people. So I

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look at it as a tool. And I also worked with clients who have,

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you know, a million followers and they can't get them to buy

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anything. Right? So there's, there's two sides to that. So

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how would you suggest people utilize their social media as a

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tool and stop themselves from getting caught up in the

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comparison trap?

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Well, I think you have to have measurements, you have to have

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goals and measurements. And yeah, I'd love to have a million

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followers on Instagram. That'd be great. But I'm not going to

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turn away what I'm doing for those people who want to learn

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from me now. So my primary focus Are you think of a bell curve If

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you don't know what those are the top 20% are your raving

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fans, the bottom 20% are people who don't like you very much.

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And the 60% in the middle don't really know who you are. And so

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a lot of us concentrate on that 20% that don't like us. No,

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don't do that, right? With the bigger you get, the more haters

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you're going to have, but focus on the 20%, who love you, and

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turn them into raving fans, and they will help convert the 60%

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in the middle. And when you have a million followers, that's

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fantastic. Give them a reason to engage, give them value, and go

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give give, give, sell, right give, give, give, give, ask,

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making sure you're pouring into them in a way. And all these

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algorithms that Facebook has, and Instagram, they really

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handcuffed you in being able to access all those followers. And

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that's why it's so important to give them reasons to connect

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with you, in your website on a database where you have the

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ability to push something to them specifically when you know

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what they're interested in.

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Okay, now, now moving on to another topic. This is my last

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question. And then I'll, I'll let you slide on out of here.

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And what is one thing that you must do every single day?

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Well, there's a lot of things I do every day.

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So I

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I'll mention two of them. When my son died, somebody sent me a

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book, a little book called The prayer of Jabez. And it's

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actually a prayer in the Bible. And every single day before I do

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this broadcast before I do anything, I say the prayer of

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Jabez little four line prayer, and it basically says, you know,

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Dear God, please bless me indeed, right? enlarge my

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territory, meaning allow me to reach more people than I could

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possibly imagine. Let your hand be with me. So deliver your

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message to me. So that what I say is what you want me to say

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that I may not cause harm or be harmed, so that I'm out there

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doing good and adding value. And so that's something that is a

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driving force for me every single day, every single event

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every single interview. And then the other thing I do every

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single day, it used to be many years ago, it was to to, to to

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faxes, to handwritten notes, and to phone calls, right. And, of

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course, no fax machines anymore today. So as a five year old, I

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go to on Facebook, to an Instagram, now it's clubhouse to

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come in there, you know, to handwritten notes still and to

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phone calls. Still, every single day, I do that before I close

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off for the evening, for the purpose of driving my business

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forward. Because sometimes we get too geared into what's going

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on right now that we forget to continue putting our foot on the

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accelerator. So before I close out, I do something that's

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moving my business forward.

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Well, I love that you that you keep it, you keep it to like

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it's not, I have to spend 300 messages. First of all, you

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know, you keep it something that's obtainable. And that you

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can do every day and you're just continuing to make those

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personal connections steadily each and every day. And I have I

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do have a follow up question. With social media as well,

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you're building social media wasn't really a thing. So these

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days, I know a lot. It can be very overwhelming with social

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media, like feeling the need to keep up with the rat race and

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keep up with all of these social platforms. And so for people who

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are trying to figure out where they fit, like, do you feel like

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people need to post every single day? What are you what are your

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feelings with showing up in that way?

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But depends on what your profession is and what you're

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trying to accomplish. And I don't think I'm interested in

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seeing what people had for breakfast, lunch and dinner. But

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some people you know, feel like they have to do that. Or they

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have to show that they shave their legs today. I mean, it's

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crazy. And so if you're using it for business purposes, then you

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need to have a plan. And that plan can be daily posts, it

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could be post twice a day, it could be weekly posts. The

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biggest thing from a standpoint of your plan on posting is not

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the posting is the engagement. So are you in getting your

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audience to engage with you. And that's something I actually I

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went out and hire people your age because they know how to do

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it to help me get a better position online from a social

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media perspective. And so you have the opportunity but you

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need to make sure that they are representing your voice and the

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bigger issue for your age is in my I'll put on my mother or

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grandmother hat is you've got to be consistent and authentic. You

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can't be you know talking one thing and Instagram and then

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showing something that's not congruent with who you are on

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your on your Facebook because b ob ob found out you know, you

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got Twitter, you got Facebook and Instagram And the messaging

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is slightly different. But you want to have you want to

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represent who you are and your brand and you need to be

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congruent and consistent with your messaging. But it your plan

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needs to determine what your ultimate goal is and how you

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accomplish that. So when we're doing things like I have events,

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a publishing retreat, at the end of February, I have something

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else the first week of March, I have something else in the end

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of March. So we now are strategizing as to, you know,

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when we can promote what events so that we're not like beating

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people over the head about it. And so you have to have a plan,

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you have to have a strategy on how you're going to fill your

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folks up with information, and be able to get them to support

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you, if you're just there to be a celebrity and to you know,

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talk to the tribe, that's fine. But if you're if your goal is to

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build your business, you need to have that plan as to how it's

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going to get you to where you want to be.

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Well, that goes along with just a different type of purpose,

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right? Like that. Having a plan like what are you using this for

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because otherwise, it can go right along with another

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outwitting the devil topic and cause people to drink and get

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caught up in all of their comparison traps and just

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scrolling for 10 hours a day. Right? So

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Well, that's happening today with this new platform

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clubhouse, I Oh, my gosh, I see people on it for 24 hours

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straight. And I go, Oh, my gosh, you know, it's a great platform.

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It's amazing networking tool. I've been so pleased, you know,

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but I don't get on it. I may be on at one hour every two or

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three days. But it's huge. It's wonderful. It's a great way to

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connect with the audience. And what's lovely is, you know, you

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send out a message on Facebook, you may have 10,000, or 10,000

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people on Facebook, but you don't know how many people are

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actually going to see it. Not very many because of the

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algorithms. But you go into a clubhouse room and there's 1000

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people in that room and you have an opportunity to speak. They're

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all hearing you. And so the effectiveness of it is great if

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you make sure you have your messaging, right. And so but

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some people have become addicted to clubhouse, and I worry about

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a little bit.

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Yeah, me too. I, as a recovering addict myself, I have to be

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mindful of where those tendencies come out. And I do

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say my first two weeks on clubhouse where it's a bit

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dangerous. I was a little too sucked in with the FOMO. And

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thank you so much, Sharon, for taking time out of your day to

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come on and speak with me I know I received so much value from

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you and for my audience did as well. I know you have some

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really exciting things in the works right now coming up. So if

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you could please share

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how very excited over my shoulder, you see my new book

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extra rich, it's been picked up by ink magazine to be published

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under their imprint. And it's about, you know, so many people

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own a job, not a business. And I want to help all of you create

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that economic engine that stands beside you that is not dependent

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on you. Something that allows you to create financial

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independence in your life, as understanding how to build the

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structure of your business. So you can take your successful

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business, make it scalable, sustainable, and saleable. If

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you choose to too many people have spent years building a

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business, but there's so much business themselves, they can't

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sell it. I want to make sure you create it so that you can sell

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it when you choose to or you can set it up for generational

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wealth to leave to your kids and for future generations of your

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family. And there's not a lot of resources out there. You know,

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Steve Forbes said it's a goldmine for entrepreneurs, we

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take you through the process of how you can build value in your

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business, increase the price, increase the value, increase the

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opportunity for sale, and maximize the profits from

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selling your business. And so as I said, it's available in April

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from Amazon, but I like to disrupt things as you mentioned

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during this conversation, so I have it available to anybody

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right now. You can get it electronically and then we will

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actually send you the copy of the book if you go to exit Rich

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book.com forward slash by exit Rich book.com Ford slash buy and

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you actually get a cheaper that will be on Amazon when it's

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released. And we include the shipping because I want to make

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sure the information gets to people soon as possible. And I

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can guarantee you one tip in the book is going to give you 10 x

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100 x 1000 x return.

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Yeah, you guys I would take Jaron up on that offer. I'm

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gonna go get my copy right now. I will put the link in the

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description down below. Go grab your copy. She is just amazing

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wealth of knowledge. And just when she said I'm always going

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throughout my day looking for the one thing, every book I read

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every interview I do like what is the one thing one thing that

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I can pick up that I can carry throughout my my day throughout

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my life. So go get a boat, pick out the one thing, take a

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screenshot of this episode tag us tell tell sharing what you

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learn. And thank you again Jared for hopping on.

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Well and I really do appreciate you having me as your guest and

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invite everybody to find me on on Instagram. It's Sharon

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lechter on Instagram, LinkedIn, my author Sharon lechter

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Facebook page and and in clubhouse Sharon lechter. So

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connect with me and I can't wait to see all of you.

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