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Marketing 101 for early stage entrepreneurs
Episode 2615th June 2021 • Real World Entrepreneurship • Alan Clarke
00:00:00 00:33:31

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Marketing is a crucial part of any business and there are hundreds of companies out there that can help early stage founders with marketing, however, the key question is - how do you know they are actually doing the right job for you?

In this week's podcast we talk about:

  • What do you need to know or do before you even start marketing
  • What the difference is between marketing and advertising
  • How you build a credible marketing process
  • How you adapt a marketing process once you're out in the market
  • Defining your customer segment
  • Pricing and distribution

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