The American Horse Council explores the business of agritourism, discussing how farms can diversify by hosting unique guest experiences. Joined by expert Abriana Johnson, they highlight the opportunities and challenges of creating a successful operation. The episode also provides a critical update on horse movement, with Julie and Emily emphasizing the importance of proper documentation and compliance with state regulations to protect industry health. Listen in...

HORSES IN THE MORNING Episode 4011 –Show Notes and Links:

• Your Hosts: Julie Broadway (President) and Emily Stearns (Health, Welfare, and Regulatory Affairs Liaison) of the American Horse Council
• Sponsors: Jarvis Insurance and Pyranha Fly Spray
• Subscribe to the American Horse Council Podcast - Search American Horse Council Podcast on your podcast player.
• Guest: Abriana Johnson
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• Follow the American Horse Council on Facebook, Instagram and X (formerly Twitter)

Time Stamps:

• 00:30 - What is agritourism?
• 02:20 - Conference agritourism examples (Cason platoon visit)
• 08:06 - Guest intro: Aubriana Johnson
• 10:17 - Cowgirl Cameron reading program & miniature horse
• 12:47 - Defining agritourism
• 16:28 - Mindset shift & challenges for horse farms
• 21:40 - Marketing to non‑horse public
• 22:31 - Favorite agritourism examples (tracks, vineyards, events)
• 27:29 - Creative ideas: movie nights, photo sessions, farm stays
• 29:39 - Where to start: zoning, associations, key resources
• 31:54 - Grants & funding opportunities
• 37:21 - Sponsor & shift to horse movement regulations
• 38:22 - CVI vs. Coggins & interstate rules
• 45:20 - New World Screwworm & movement zone
• 50:25 - Trip planning: official sources, not social media
• 52:40 - Final takeaways & AHC call to action