Every company has too many ideas and not enough clarity on which ones actually matter.

Alex Brodsky, Founder and CEO of Iteright, has spent 15+ years watching product teams drown in requests, build things no one asked for, and struggle to connect their work to real business outcomes. He built Iteright to fix that — and in this episode, he and Katie dig into why the problem is getting harder, not easier, in the age of AI.

This is a little outside our typical UCaaS lane, but if you've ever had more priorities than bandwidth, this conversation is for you.

WHAT YOU'LL LEARN

• What a "feature factory" is and why it's silently killing product teams
• Why having a giant list of ranked ideas is not the same as having a strategy
• How to get clear on where your company is actually going — before deciding what to build
• Why AI is creating more waste faster if you don't have a validation system in place
• What UCaaS product leaders specifically can do right now to manage competing demands
• The one mindset shift that separates companies that move fast from ones that just stay busy

KEY TAKEAWAYS

• Output is not the same as outcomes. Shipping features and driving business results are two very different things — and most companies are optimizing for the wrong one.
• You can't prioritize without a destination. If your team can't answer why they're building something, the problem isn't execution — it's strategy. Get clear on three to five real priorities before anything else.
• AI is accelerating the problem, not solving it. Unvalidated ideas are getting pushed into production faster than ever. A system for deciding what matters has never been more important.
• Your boss is just as overwhelmed as you are. Don't hand them a 50-page report. Figure out what they actually need and communicate in that format. That's where AI can genuinely help.
• Almost no one has it figured out. After talking to 700 product leaders, Alex says fewer than 5% feel like business, technology, and product are truly in sync. The goal isn't perfection — it's progress in the same direction.