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How Alternative Investments Offer True Diversity with Stefan von Imhof
Episode 10120th July 2022 • The Capital Club • Brian Adams
00:00:00 00:38:24

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Stefan von Imhof is the co-founder and CEO of Alts. co, the world's largest newsletter community dedicated to alternative investing.

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Key Highlights:

[00:01 - 19:59]  Thinking Beyond Outside the Box in Investing

  • Stefan von Imhof discusses how he started a newsletter focused on micro SAS and websites in 2020 during a government-imposed lockdown.
  • The 60-40 portfolio is a popular stock and bond portfolio advice, but there are many tertiary niche strategies that are not well addressed in the mainstream.
  • It is challenging to keep writing every week or whatever your cadence is, but it's worth it if you can find a platform and community that "feels right."

.[20:00 - 36:57]  The Power of Newsletters and Strong Communities

  • Stefan discusses the company's growth and how they've grown by acquiring other newsletters and websites. One of their biggest growth hacks is micro newsletter acquisitions, which has worked well for them.
  • They also mention that asset allocation is a big part of their investment strategy and that they are bullish on collectibles and culture.
  • The current world situation is fascinating, and investors should be aware of alternative investments to protect themselves from potential crashes.

[36:58 - 38:24] Closing Segment

Check out Stefan’s newsletter through the links below!

Key Quotes:

“The key [to a successful newsletter] is to grow, but not just grow for the sake of vanity metrics grow real solid subscribers.” - Stefan von Imhof

“With some alternative markets, for the most part…they're just completely separate from anything related to the markets, right? And this is why alternatives are such a great option… It offers that true diversity, and it offers the true way to truly buy assets that are uncorrelated. Not to mention the other big reason, which is that, traditionally, alternatives, the returns have been fantastic.” - Stefan von Imhof

Connect with Stefan:



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