How do you know exactly what type of content your ideal customer is most likely to enjoy? How do you create the most relevant content that will then turn that ideal prospect into an actual customer?

Meet Jim Caruso. Jim is the founder and CEO of Apollo Program, a proprietary consumer intelligence platform that listens to billions of data signals from a wide variety of content enabling brands to discover real customer behavior. These behavioral insights can be applied across an entire business, from product planning to marketing execution.

I had the good fortune to meet Jim and interview him during my second round at Podcast Row (the all day event connecting entrepreneurs with podcast hosts to record and share their stories).

Learn more about your ad choices. Visit megaphone.fm/adchoices