Artwork for podcast Podcast Monetization Secrets
Outwit, Out Play, Out Last: Secrets of Podcast Success
Episode 10218th January 2023 • Podcast Monetization Secrets • Christy Haussler
00:00:00 00:18:29

Share Episode

Shownotes

Are you looking for tips, tricks and strategies that you can use to engineer your podcast for monetization? Or maybe just wondering how most podcasters, who have come a long way, monetize their podcasts without selling out to sponsors who don’t value the community? 

If you’re one of the podcasters who have been putting in so much effort in their work for a long time now, take this as a sign for you to get something back out of it. And that's why I’m here to help you do that as the CEO of Team Podcast which is a full service podcast production company. 

Podcasts that are ahead of the curve are evergreen

It’s not much of a surprise when podcasters walk away from their shows for quite a while and come back wanting to rebrand and resurrect their podcast. However, there are many factors to consider prior to resurrecting one’s abandoned podcast back to life.

First things first, it’s important that you recognize the content of your abandoned podcast because some may still be relevant and valuable to listeners which can ultimately save your podcast. 

There are many podcasters who have stopped producing podcasts for years because of this matter alone but despite their inactivity, they continue to get tons of likes on their page. Some still get thousands of downloads for their shows because they have an evergreen topic that people are interested in.

So as much as possible, what we want is that the topics you have for the podcast are going to be evergreen and timeless yet the great quality must always be there. Likewise, the information that you've shared is just as useful today as when the show was first recorded. 

Bringing an abandoned podcast back to life

Besides having a podcast that covers relevant topics or in demand content, it’s also important to consider your audience for the show which is equally important when resurrecting an abandoned podcast.

We want to make sure that there’s still a strong audience for the show so that when we bring it back to life, there’s an assurance that we’ll be getting support from a dedicated group of listeners who are going to be excited to see new episodes. Regardless of the podcast’s inactivity, they’re going to jump right back in. 

You should also take into consideration the fact that because of the popularity of podcasts and the explosion that we've had in recent years, it's still growing every year. Hence, if you have a podcast that has a track record of producing great content, it could be a perfect timing for the market to rebrand that podcast, bring it back into the growing market and make it more relevant and appealing to today's audiences than it was when you first brought it out.

The value of bringing back an old podcast feed

The dilemma that podcasters often face when coming back after having been away for some time is whether or not they should bring back an old abandoned podcast feed or should they just bring on a completely new show and start a new feed.

As long as you have the same target audience for your show as what you previously had before going inactive, your podcast is going to have the perception of longevity which can be greatly beneficial since people will perceive your podcast as the “OG” of whatever your niche is.

The podcast industry is a competitive field which is why even if you were early to market in your niche with a podcast and there weren’t other podcasts in the same niche, that’s no longer the case now. There may now be many shows covering the same topics as you once had with the same target audience. 

The key is to outlast your competitors and keep your show going despite how challenging the journey might be. Keep producing your shows and enjoy making them.

The advantage of being the last man standing

Outlast your competitors and in the long run, you will have a distinct advantage for simply being the last man standing and having an audience of listeners who have stuck with you and your show.

It doesn’t matter if you were the first one to come up with a podcast creating content for a certain niche. What matters more is that you outlast everyone else who comes up in the same competitive field that you’re in. That’s why it’s necessary to develop a different audience who’s going to be loyal and engaged. 

Having great support from your audience is a big deal. They will pave the way for you to have more listeners as they spread the word about your show and how engaging and worthy they are for people to listen to.

Outlast your competitors as it gives you credibility and authority not just within your own niche but also to the whole podcast industry. If your show has been around for a long time, it shows your dedication for your work and producing high quality content. It also highlights your commitment to providing your listeners with great shows.

Being the last man standing makes your show more appealing to potential advertisers and sponsors insofar as they'll see you as a reliable and trustworthy partner that's been there for the long haul. They’ll see you as a credible partner who has outlasted the newness and the hype of podcasting. 

Podcast trends to consider

Another factor that you should consider when you’re thinking about rebranding or resurrecting your podcast is that there are some trends that affect how podcasters produce shows.

At present, we’re in the micro influencer niche downspace rather than in the generalist space. If you started a podcast when everyone could be a generalist, then you're probably going to want to niche down as tight as you possibly can within the niche that you want to work in. That will work for you since people are no longer looking for generalist podcasts. Instead, they’re now looking for specific ones. 

Another thing that has changed, if you haven’t listened to recently produced podcasts, is the way podcasters introduce their shows. We’re now very much like YouTube. Every second of the introduction counts.

People nowadays prefer authenticity. That’s why podcast intros nowadays are more authentic than ever. No more voice-overs with many sound effects. For the first few seconds, you try to catch someone’s attention to listen to your show which is why you don’t want to compress a lot of ads or music in the beginning.

How to rebrand your podcast.

If you’re planning on bringing back your old podcast, fret no more because it's not hard to rebrand and relaunch it, it's not nearly as hard as setting it up for the first time. 

So if you still have your podcasts alive and well in an RSS feed, even if you haven't produced any shows in a while, you might want to start looking at your analytics and see if it's something you want to bring back. 

You can reach out to me if you need help bringing your podcast back to life. My team and I are more than happy to help as much as we can. We are familiar and have experience in rebranding and resurrecting old podcasts all the time.

You may also reach us through our website (https://www.teampodcast.com/). Let us help you monetize your podcast and develop multiple streams of income from such an amazing medium.

Links