S9E117 Jessica Gómez de la Rosa / Origeen Greener Cities - Exploring the Rise of Vertical Farming in Mexico

Prepare to embark on a transformative journey with Jessica Gomez de la Rosa, the innovative CEO of Origeen Greener Cities. From the vibrant buzz of Las Vegas to the concentrated energy of New York City, Jessica will guide us through her captivating discovery of Indoor AgTech and how it's revolutionizing the agricultural landscape. She unveils her ingenious system for vertical farming and surprises us with the revelation that varied crops could flourish within her carefully crafted environment.

We'll then jet off to Mexico, where Jessica's groundbreaking VPOT technology is setting the stage for a vertical farming revolution. She'll lead us through the labyrinth of educating people about the benefits of hydroponic farming and showcase how this cutting-edge technology is being implemented in a variety of settings - homes, shipping containers, and greenhouses. If you're curious about the financial prospects in Mexico's vertical farming industry, Jessica's insightful analysis promises to be a treasure trove of information.

As we navigate the peaks and troughs of introducing a leading-edge technology in the vertical farming space, Jessica's candid reflections on the challenges and rewards of this journey will provide invaluable insights. We'll delve into the intricacies of Origeens' distinct black and white VPOT tech, the vital role of community support in entrepreneurial endeavors, and the promising outlook for the future. Grab your headphones, this episode promises a fun ride through the world of vertical farming that you certainly don't want to miss!

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Key Takeaways

02:01 - 03:00 Modular Scalable Indoor Farming System

07:21 - 08:54 Changes and Feedback on VPOT Design

13:11 - 15:05 Interest in Vertical Farming in Mexico

16:36 - 17:55 Investment Opportunities in Mexican Agriculture

21:54 - 23:07 Hydroponics and Vertical Farming Interest

26:42 - 29:15 Indoor Farming Conference in Mexico

30:43 - 32:01 Vertical Farming Community in Mexico

36:13 - 36:53 Startup Space Excitement and Innovation

Tweetable Quotes

"I've always wanted to be involved in something that can make an environmental and social impact."

"When the investors and people start knowing about the benefits and start to know about the environmental and social and about food security, they will be more curious and they will be open to integrate this kind of agriculture."

"I think what we need to do is create noise. As I said, the few that we are here at Mexico in vertical farming, we are trying to create or build that community, to make noise and to make people know about the benefits."