Shownotes
After a lifetime of conforming to the expectations of others and having her creative ideas dismissed because she was "just the assistant," Jancina Dyer refused to give up on her big vision and embarked on an entrepreneurial journey of self-discovery and success.
While most leaders in the beauty industry are half her age, Jan Dyer is just getting started as the founder, owner, and CEO of the Colorado Lash Company. She is a misfit entrepreneur, driven by passion and purpose, who left a successful career in ophthalmology to pursue her dream of owning a business in the beauty industry.
What I love most about Jan’s story is that she is a true visionary but did not believe she could execute her brilliant ideas. She bought course after course, took program after program, and even hired more than one coach, before deciding to work with me. Even though she had felt stuck for years, she never gave up on her big vision and in just 12 weeks, the progress she made was absolutely transformational.
In this Client Success Story episode, we will recreate Jan’s experiences of:
1. Transforming her identity when leaving a successful career to pursue a passion.
2. Overcoming ageism and sexism in a female-dominated industry
3. Developing a strategy to turn her creative ideas into actionable plans.
If you resonated with Jan Dyer’s struggles, maybe it’s time you experienced your own Boss Up Breakthrough. The only way you can work with me right now is through my 1:1 coaching program., and the first step is to schedule a free 30-minute consultation right here: https://bit.ly/3qrJ9YQ
Did you know? I just launched a PRIVATE PODCAST and you can listen to it from the same podcast player where you enjoy this one! It’s called “Show Up Like a Boss” and you can grab it right here: https://bit.ly/3ZOD3CK
If you love and look forward to each episode of The Driven Woman Entrepreneur Podcast, let me know by leaving a review! Podcast reviews really do motivate me to keep creating this show & bringing you awesome guests and no-BS solo episodes.
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Other Client Success Story episodes you'll enjoy:
Ep #112 Embracing Creativity with Lauren: https://bit.ly/3QGckEe
Ep# 93 Closing the Performance Gap with Dallas: https://bit.ly/3BhAjSS
Ep #120 Marketing Your Genius with Meredith: https://bit.ly/3wftCP
Connect with me:
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LinkedIn: https://www.linkedin.com/in/diannwingertcoaching/
How to connect with Jancina Dyer:
Transcripts
H: So I am very excited to be joined today by my client and friend, Jancina Dyer, who is the founder, owner, and president of the Colorado Lash Company. We are here today to reconnect after a couple of months finishing our coaching agreement and talking about all the amazing things that we did together and how much her business has changed as a result. So this is actually our second attempt at recording, the first one we had some kinda weirdness happen and it only recorded my side of the conversation, so you would've missed out on all the juicy goodness you're about to hear. So welcome back and thank you doing again the second time.
G: Thanks, Diann. I'm really glad to be here.
H: So let's go back to the beginning, we first met Jan several years ago at a conference and kind of connected then in person and stayed connected via social media, but I really had no idea that I would work with you at some point in the future. So let's talk about your business, the early years, how it got to the point where you realized, I actually have a bigger vision for this and I think I need some help to execute it.
G: Yeah, well, thanks Diane. When I started my business and my background is in ophthalmology. I worked in surgery, ophthalmology surgery, actually ophthalmic surgery and I always wanted something more, I always felt like I was a square peg and a round hole. I knew that something just, I just fit in, even though I excelled and I became president of my professional association. I became an adjunct instructor at a college, I did all the things in my profession, but I still felt really unsatisfied. So I had always had an interest in aesthetics and I thought I would do it part-time and so, I went into aesthetics and I was introduced to eyelashes and eyebrows and all the things I related, and I said, oh, this is my jam.
So I started out my business part-time, like it was a side hustle before side hustles were called side hustles, I just did nighttime on the side. And pretty soon I was getting busier and busier and busier and I knew, me back up a little bit. I knew when I took my training, my training was really expensive. I think it was like $2,200 for one day training. I actually had four hours of actual training, the rest was about how great the company was and all the things and it was and what they could do for me and all the things. But what really intrigued me was that within two or three months of taking my first course specifically for lashes was that out of the five people that were in my class, that I was the only one left in doing this because it was harder than everybody imagine, it extremely expensive. So at that point …
H: Wait, hold on a second, by the end of the training, the one day training, or are you talking about from then till now, you're the only one who's still doing it.
G: What? Within three months, I was the only one still in the field. They would call me, Hey, can you buy my, do you wanna buy my kit? Do you wanna buy all my supplies?
H: And you were doing this in addition to a full-time job.
G: Yes. Yeah, I just started out like one night a week, two nights a week, Saturdays, three nights a week. And then my sons, I have three sons, and my last two moved out at the same, one, went to college and one got out an apartment the very same weekend, and within about a month, my husband's like do you always work this much? Yes, I do. He got lonely and he said, you know, you are making way more money doing this side hustle than you are working an eight hour, 40 hour a week job and I would like to spend some time with you now that the boys are gone and you know, so I made the decision at the time to leave my job in ophthalmology. Which was hard because you know, you give up the benefits and the 401k and the paid holidays and all the things, I did, I just jumped in. I remember my first office I rented my rent was a hundred dollars a month.
H: Those were the good old days, we just didn't know it.
G: Yeah, it was in:H: There's never a wrong time to look beautiful, you may not have food on the table, but your lashes can be on point.
G: It’s true because in:H: Can I just hit the pause button for a second, because this is such valuable information. You start off by saying that you were a misfit right, and I think misfits are my people in every sense of the word, especially the ones who believe that they should be fully satisfied because they are excelling in their chosen path. Like this was always me, I chose a path I had to excel, not because it was gonna get me fame or fortune or make more money because that's how I'm wired, because I wanna go all in. I want to master whatever it is I'm learning and it very much fulfills me to do my best. And when everybody else around me, everyone else around you feels like, why are you working so hard?
Why is it so important to you to do A plus plus quality work, you're getting paid the same as the rest of us who have all kinds of free time on our hands, and yet still it wasn't enough and you decided I'm going to a creative side hustle that's related, but it's more work, and that makes you a misfit. See, I think that makes you gifted and I think that makes you someone who falls in love with something you do, and you also fall in love with the possibility of it being more than all of your peers imagined. But I just wanna reflect how hard it is to be surrounded by people who think you're a weirdo and a freak, because will do so much more and not even necessarily be rewarded for it just because that's who you are. And I think that is why you became an entrepreneur because we know, it's not easy, fast, and fun. It takes work, it takes dedication, it takes commitment It takes willingness to fail, and you already had those traits built in.
G: Yeah. Yeah and I've failed a lot of times, you know, to fast forward, I started to grow when I said all these people quit at the beginning, I wanted to create a program where it was really easy for, you know, listen, don't spend $2,500 for a one day program, come and take my $600 program and see if you like it before you this money and if you like it, then spend money on a National certification or whatever later on. But what I did because, and let me go back to the ophthalmology thing, because ophthalmologists are very type A very driven and I can remember one time when I said I was leaving, he said, you know, you'll always be the assistant, you'll never be anything more than an assistant.
H: It's like best supporting actress.
G: Right and it was in my brain for a long time. So I would dip my toe in like growing, and I'm like, no, I'm just a technician, stick my foot in like, I'm gonna create this really amazing training program for young women who maybe they didn't fit in, maybe they couldn't afford to go to college. All the reasons that you and I have discussed and then I would, oh, who am I to do that remember? You know, it's amazing how you can let other people get into your who seem to be in a much higher, I don't know, authority educational bracket, because I never, in my wildest dreams did I ever think that I would be, you know, in eyelashes, my goodness. Like what in the heck, like you just don't grow up and say, oh, I'm going to an eyelash person but it’s the entrepreneur, who would have thought.
H: It's the person who excels even when they're not being incentivized or rewarded. See, it's so fascinating cuz you're in a totally different place than you were then and when you got that feedback, you're just the assistant, the Jancina 1.0, the younger version of you who had not owned her identity as an entrepreneur heard you're just the assistant and thought, oh yeah, yeah, yeah, like simmer down, back you know, conform to your role. Like you don't need to excel, you don't need to come up with all these ideas, you don't need to envision possibilities, you're just the assistant. I'm gonna guess that plug the current you back into that scenario with everything you've learned and hear that, I bet you would think something like you know, you're absolutely right. Why should I be busting my behind to build your empire and bank account since I'm just the assistant, I'm gonna take all this talent, all this ambition, all this drive, and start my own damn thing, which you eventually did.
G: Yeah, exactly exactly and you know I just excel, I just took the next logical step. It's just amazing and you hear this and you read this, and you look, when you're in it, you don't see it. But I've always felt like the next step was put in front of me, the next step was put in front of me. And I've had so many opportunities and so many pathways for growth and a lot of failures you know, we've talked about. I had a business partner and I completely failed at being a great business partner, and I didn't know why I failed. I blamed her than me getting accountable. I blamed just a lot of different things and then when I came to you, we talked about, and you do this really great onboarding where you find out what makes me tick, what makes your clients tick. And I know we talked about this in our last one that didn't record, but about personality type and how I am a creator, how I just have all of these ideas. I'm an idea generator. I can generate ideas for anybody could come to me and I say, oh, you, I could interview 'em for five minutes and tell 'em what they should do for their business but I wasn't ever the implementer. I was really poor at implementation and I couldn't figure out why, why these people were excelling around me I wasn't able to get over this hump and that I had all these ideas, but I couldn't implement them.
H: Which is why you went into business with a partner, as I understood, because you knew that you were the visionary. You knew that you would just keep hatching idea babies, one after the other, and your partner was an implementer and I believe that you thought you needed to partner her or someone like her in order to be successful as an entrepreneur.
G: Yeah, she saw my vision. We had talked about, she was my client first, and then we had talked about a few things and she's like, we could do this and we could do this better. We went to a joint training and she goes, we could, you already have this business. You already have the contacts, you already have the manufacturers, let's take this to another level, and we did. I mean, we were able to create a really lucrative, successful business in a really short period of time but it was also one of those dreams. You hear a lot about a lot of women and some men that create a business they think they want out to be not the business that they want, and they're more miserable in this very successful business than they were before when they were not making as much money, didn't have as much responsibility, weren't as successful.
H: And it ruins the relationship too.
G: Yeah. I mean, I left saying the reason I'm getting out of this is to say we had become friends were not friends before, we were acquaintances, but we had become friends and I wanted to, the friendship was more important to me than the business and the money. And so at least that's what I said at the time, and I walked away you know, it's a 50 50 thing. Part of me regrets it, part of me looks back now that I've grown emotionally in business wise entrepreneurly. I regret that and some of it's like, well, that was probably the best, still the best thing that happened was that I left, the only thing I lost was time
H: Well, it's either gonna be, I mean, the only commodities we really have to trade on are time and money and I would actually say there's a third. No, there's more than that, there's time, there's money, there's energy, and there's the opportunity cost that when you're focusing on this partnership, this business you are not able to also focus on the other things cuz you couldn't have a side hustle for that. I'm just curious to know, Jan, if you now think more of yourself as an implementer than you thought of yourself when you were in that business because you are the star of the show now. You're the boss, you're the big cheese, you're the head honcho, you do not have a partnership. It's all you and you still have this great big, beautiful vision that we're gonna unpack that you had before, so what would you say to that?
G: Yeah and I always knew, right like you have this little in the back of your head that I can, but then I can't like I said, you dip your toe in, you take it out, and then you know you need to go all in. Once I went all in and I found you, and, and the teacher always appears at the right time, right?
H: I believe that's true.
G: And that's what happened with me and the domino it was like that fell. We started talking, you sent me worksheets. I started doing the worksheets and I could see, and then our conversations, I could see that this was the missing for me was the implementation. All I had to do was take that next logical step every single day in every single situation and I could also be the implementer as well. And I started looking around at other women entrepreneurs, other men entrepreneurs, and looking at them and seeing that it's this marriage that they of the implementer and the visionary, whether they have business partners or they are just that really awesome person who's able to do both, implement and have the vision of what they want and go forward. And once I knew that, it was like things just cascaded things, I hired what, in three months I hired three people in my business and I was a solopreneur.
I had with another coach had told me like, listen, you need to hire some people and leverage your business. You can't build a business and be in the business at the same time. I'm like, no, I don't wanna give up my clients. No, I love them. I love, this is my baby and all the things that we think about our business. And once I heard it from you and you said it in a very different way, and I apologize, I don't remember how you said it, but the way that you brought it to my attention about it's okay to let it go. It's okay, like you have to let some things go in order to get to the next level, and you hear it so often, but sometimes you just have to hear it from the right person in the right way at the right time,
H: And I absolutely believe that's true because I think we should share, it puts everything in context idea was, and I think we should also talk about the mindset block because you did ha you did have this idea that you outgrew the limiting belief that I'm just the technician when you left your ophthalmic job, and by the way, leaving any professional level job that has required training oversight, like you had a license to do that, were in a high status with high status people. There was a lot riding on those outcomes like you needed to do impeccably good work, and ophthalmology is a very prestigious field. So it was no small thing you to walk away from that to do eyelashes and I remember when I left my successful practice as a psychotherapist to become a coach, even my own husband was like, what the heck are you doing because the transformation was one in the beginning that it was like a loss of status.
Now I'm gonna be an a lash tech. I was an ophthalmic tech, now I'm a lash tech. I was a psychotherapist, now I'm a coach. And I think a lot of people underestimate the importance of the identity transformation and maybe when you got feedback from another coach, you are at a different place in that identity transformation. I think a couple, I'm remembering a couple things I said to you is that your entrepreneurial vision will not be realized if you are maintained exclusively in the service role. So, and then the other thing was that we're going to use the service business to subsidize the growth of the other aspects of the business and you cannot generate enough revenue if you are the only service provider. So let's sort of unwrap like the big vision that you came to me with and I think the first thing we did was address the fact that you needed a specific strategy, kind of like a roadmap. This is where you and this is where you wanna go and we're gonna do this in three stages.
So it was high level strategy, and then you could start implementing. If you have nothing but ideas, can't implement shit because you just keep getting more ideas. Oh, I could do this, I could do that. I could launch a podcast, I could write a book, I could have a YouTube channel. I could do this. I could sell products. I could, of course you could do all those and maybe you will do all these things, I think you probably will. You are an excellent implementer, and I told you repeatedly during our coaching engagement, one of the things I loved so much about working with you is that you learned and you took action, learned and you took action. You kept taking action, that's what makes the magic, but you got the strategy in place. Okay, my ideas are valid, my ideas are good, this strategist is telling me this is actually achievable, but we can only focus on it in a strategic way. You can't do all the things at once but do you remember the specific block you also had about age and your industry that we were able to address while we were building out your plan for world domination in the lash industry cuz I think that's important.
G: Yeah, I mean, I'm in the beauty industry and most of the women doing what I do or what I was doing are in their mid-twenties to early thirties and I am not. I am 58 years old and I just had that big block. I wasn’t beautiful enough. I was too old. I didn't fit the type that you see on Instagram. My work doesn't fit what's on Instagram, and yet I had a very successful business, but how can I grow because my clients were like me, they liked me. My clients are 40 to 80, they don't want the things that they see on Instagram. They wanted what I had to offer and would I be able to find a team and if I wanna grow into this, grow my business, my passion for helping younger women, are they even gonna listen to an old lady quote, they gonna listen to someone who is older than most of their mothers and so that was a really big block for me. Along you take that, and then the whirlwind of ideas, hopes and dreams that I had, and I was just a big mess. I kind of compare, I told my husband, I said, it's like when you take a necklace, you take it off and you throw it in your jewelry box and you take it out and somehow it's this big jumbled mess. And you helped me just take each strand and straighten it all out and just so that I could wear, quote, wear that necklace and have it fit perfectly.
H: Oh, I love that analogy.
G: Yeah, I mean, we had a strategy. You said, well, you can do it all. You can do it all Jan, you just can't do it all this way and have you ever thought about, and that's where you put those first three pillars and you said, this one will, this business will support and feed and start this business. And then that business will create this third business and it's this perfect wheel and once I saw that once I understood it. It was just like I was off to the races.
H: I literally think I saw your head kind of explode. It was like what's happening here is she having a problem with her camera cuz it looks like there's some sort of humming and buzzing going on. But it was like the two things I think the branding aspect of, because you were so convinced that your vision was not possible of your age because everyone else in the industry is young enough to be your daughter, and you're imagining that they want to buy from women who look like your daughter. And I'm like, uh, yeah, but who are your clients and they're not buying from them, they're buying from you and why would they do that? And it was like, it is so important to address how women feel when they are at the intersection of ageism and sexism. And even in a female dominated industry, the beauty industry, we still take all of that conditioning from our culture, from our society, from the media.
We take all of that in with us and even though you are already successful selling to and working with women closer to your age, you yeah, but it's kind of like, it's why I talk so much about upper limit issues because we have to keep facing a new set of upper limit issues every time we raise the bar for yourself. And it was like all of a sudden you were like, yeah, who is going to speak to and serve women who are closer to our age those 20 somethings. And by the way, need I remind you, I bet all the ones who dropped out within three months were those 20 somethings, weren't they? Because it wasn't easy, fast, and fun, and you already had developed a successful career over time that you knew, sustain you, but you didn't go in with the expectation that it would be easy, fast, and fun. Now, it shouldn't have you in tears and face down on your bed on a regular basis, but you are one of those weirdos, misfits, outliers, just like me, that is actually stimulated and excited by the challenge to excel and to fulfill a creative idea. So your pillars, service, education, and product so let's talk about what happened first and then where we went from there.
G: Okay. So when I first started working with you, I was still solopreneur and I hired my first person.
H: Pretty quick too.
G: Yeah, really quick, I think you said, okay, like start looking for someone, you know, put your ad out there, start putting your feelers out, and our next call that following week, I'm like, I hired someone.
H: And then you got to see that head exploding, look on.
G: Yeah. So she was like, what and then she is so good, she's still with me. You know, it's been like six or eight months and she's of course still with me and she's fantastic and she was everything I needed. And she got super busy, super fast and that, and I was still, we were working right alongside each other. I was still working in the business, hired her, and then I hired the next one and you're like, wow that was fast and then like within a week of hiring that one I think I waited two months and then one of my old trainees that I had trained several years ago, she said, Hey, listen, I would like to come work for you whenever you get a, I'm thinking about leaving my position, I'd like to and I said, I didn't want her to get away. So even though like, I didn't know what I was gonna do with her, I didn't know how I was gonna pay her. I didn't know, I just said, we'll, figure it out like if you wanna come work for me, we'll figure it out. And so I have three really great younger women who are fantastic with my clients.
I gave up my clientele in December and I'm getting ready to hire another person now. I opened a second location since our training, our time ended and I think that's a good thing too. Sometimes people think that when they get into a training situation that they're gonna need that person forever and ever and ever. And while I have you as a resource when I need you, I did that initial 12 weeks and I think we've talked about this, I see the next three month cycle coming up because I'm gonna need to go to that next level. But right now, you have given me the ability to see what I need to do and to implement all those things and then when I need to go to the next level, you're right there.
H: I am really, I'm glad you brought this up, Jan, because to tell you the truth, I think it is one of the reasons why I stopped being a therapist and now I help women grow their own businesses because therapy kind of tended to be this long term thing and even after the person had met the goals that they came in with, oftentimes they would wanna keep going. And I think there's almost like this, I don't know, like a hidden fear that if I stop, everything's gonna fall apart. I started really challenging that even while I was still a therapist saying, you know, it seems to me that we've met your goals and might be a good time for us to start wrapping up. I don't want people to be dependent on me, want to come alongside people, give them the permission the mindset shifts, help them transform their identity if it's not already there.
The tools a roadmap, and then let's see how far we go with it, I know that you're gonna continue to grow. It's why I schedule these podcast interviews two or three months after we finish working together, because unlike the people who signed up for the lash training with you and flaked the fuck out within three months, I know you're gonna keep going and I also know that you have much bigger plans for the future and we can work together again to set you up for that phase and then set you free. I like working that way. I don't think it would be satisfying for me or really the confidence you need if you needed someone every step of the way, because you have continued to grow exponentially since the end of our engagement.
G: Yeah. I mean, and that's what I wanted to, I think I just needed the permission. I think you helped me like take my vision and untangle it and get it into a manageable, viewable vision and like you said, a roadmap. And then once I had the roadmap, I'm like, all right, let me see what I can do with this. Let me see if I can, and I'm just like, and I'm saying yes to more things than I have ever said yes to before.
H: Examples, let me give some examples.
G: Okay, like the podcast, I was so, you know, I was terrified to even be on this podcast and I said, yes, why not? Like, say yes because every time I say yes, will say 75% of the time I say yes, it is a positive result. I was asked to be on the board of the National Association of Lash Artists and I said yes, and I'm going to Canada next month and gonna meet all these incredibly talented visionaries in my industry to try and make it a better industry. There's no regulation really in my industry, so it's really to help mold the industry and create regulations for the health and safety of our clients and our staff and standards which is really important to me, especially working in ophthalmology, you just know it's such a, like you said, it's a medical profession. It's very precise and so I wanna take some of my eye knowledge over into the lash industry.
H: Hold on a second. You know that this is not just a saying yes thing. This is…
G: No, I don't know that.
H: Okay. Okay. All right, that's why I have to interrupt, because you're using it as an example of just saying yes, even though you're and we did talk a lot about that, oh, it's okay to be scared. In fact, you should be scared because if you're not scared, it means you're probably not doing anything important enough to bother do it right? So if you're not scared at all, you are way too close to your comfort zone, which means you're not growing. So don't congratulate yourself cuz you're not scared, because that means nothing's happening but saying yes to that specific is not only a great, I'm sure a great experience going to Canada, but it begins to position you on the thought leader path. One of the things that we talked about in addition to, you know, you needing to, I don't wanna say get over, but transform your thinking about being in the beauty industry at this age, because pretty soon you're gonna be in the beauty industry in your 60s. And you may be in the beauty industry in your seventies if you decide to continue working that long and why not retire and why retire? But putting yourself on the thought leader path is absolutely going to fuel your education pillar and your product pillar because now you are gonna be connected with people at a very high-level and they're probably not inviting 20 somethings to be in a position like this. Your background in ophthalmology makes you uniquely qualified to be a leader at the level of decision making and oversight. That's super exciting. That's a big deal.
G: Yeah. I mean, I've always wanted to like make a difference in this industry and now I will have the opportunity to do that. And I feel like I wouldn't have said yes had I not been coached by you and had this vision and had a strategy in place. Because being a thought leader, being in this industry at that level, will do nothing but help my business and help all the people that I want to help and it's not just the other lash artists, it's your clients, right? In the end, this is all about, we're in the service industry and it's about having the results that our clients need to have in a safe and sanitary and professional way.
H: Not just pretty well, just because it's the beauty industry doesn't mean it's superficial. Like your vision the industry and for your business and the way you conduct your personal services, the way you are going to teach and lead and develop products because of past professional history will always put safety first. That sets you so far apart from your peers, like seriously.
G: Yeah, and you helped me realize that, like I knew that in my head, but I've never had it like turned back around and mirrored to me. And so I think working with you really allowed me to see my vision through someone else's eyes, my roadmap through someone else's eyes and how and once you like, once you mirrored to me and once I could see it all out there it was just like you said, it was the catalyst that I needed to move forward and like I said too, when I get to the next level, which will be coming up probably here in the next three to six months, I will need that little jumpstart again, that little, okay, I'm here now, these are my options and there you will be. And now it's great cuz we have this relationship now where you know me and you know, my tendencies to block myself or to like bail on myself and the one thing is like, I love that you just don't bullshit around. Like you're like, oh, stop it, like, stop it and I'm like, what and you're like, oh, this is totally not who you are and just like, just stop that right now and so that allowed me to be accountable. You helped me to learn how to be accountable to myself too and that’s valuable.
H: I think you're such a sweetheart, I loved working with you so much, and I'm so grateful that you're on the podcast to talk about it, because truthfully, I think most people have a bigger vision, they're doing okay, where they are and especially those of us who we can call ourselves the misfits. We're just the outliers, I think we are the people who are driven to excel not because we wanna be bazillionaires, although we do expect to be well compensated, but because we are driven by passion and purpose, we genuinely want to make a difference. And we sometimes underestimate what a driver that is especially if you're also very creative and you have lots of ideas. I recorded a podcast episode probably more than a year and a half ago. It's like way back in the archives where I said something like, too many ideas is worse than not enough. Because you know the best idea you've ever had is the one at the top of the stack like it's fresh, it's shiny, it's novel, it hasn't been spoiled by any failure or even experience and then you're gonna have another and another and another.
I think it absolutely requires someone who's not you and maybe isn't even in your business, cuz I'm not in the lash business to be able to listen to the way you process, the way you think, the way you make decisions, where you get yourself stuck, where you hold yourself back. Sometimes it's a practical intervention that is needed where, like you said, I love the analogy of untangling the necklaces because I'm not in your business, I'm not in your industry. I'm not up in your head, but I can see, oh, this is all tangled up. No wonder she feels like she doesn't know what to do. Pull it apart, lay it out, create a path from it, and then it's perfectly clear, then the mindset stuff reveals itself. Okay, what are you afraid about? Okay, let's deal with that now. How do you feel?
Actually, then you were like, boom, boom, boom like, I must have been fun for you to surprise me week after week with the action you had taken in the meantime, I was like, literally what, you've hired another person. Like, I didn't expect this to happen so fast, but there's so much more. Let's talk a little bit about your future vision. The next two pillars, well, wait a minute, let me stop myself. Have you finished growing the service pillar to the degree that you want to, are you gonna spend a little more time there before we move on?
G: You know, I am gonna spend a little bit more, I'm kind of now, like in the transition, there's a little bit of transition where I'm working on the education piece but kind of in a holding pattern there because I'm waiting for straight state accreditations and international accreditations and things like that of that is just kind of in the holding pattern. I have a new location that's gonna be perfect for what I need to do, and I'm learning how to market now right. Because you do have to in a service industry, I am so used to having a really nice website, having people in even maybe not so nice of a website and having people knocking at my door.
H: Just referrals, word of mouth.
G: Right, right, right. Referrals, word of mouth. I mean, I've been in business for a long time and now taking my mailing list and before January, at the end of January, I had never done anything with my mailing list. I had never sent out a newsletter, I have neve used it for any purpose. So I'm learning how to market newsletters how to do all those things and you were helpful on that. You have another great thing besides, you know, the strategy and the coaching is that you have a lot of resources that you share with us when we're in your coaching program. And so I was able to get some strategies and learn how to market there so, but I am not, because my ladies are all, I have two locations now instead of the one. And remember when I started, I had one location, one room, and myself, and now I have four technicians and two locations.
H: You’re welcome but wait, there's more.
G: Yeah, but they're full. They're busy and so now I am actually, I have interviews later after this conversation. I have two interviews that I'm doing today and to find that right person, and I really think that I had failed before as a manager, I had failed before hiring, I just didn't wanna do it because it was too much work and that's not true, that just I didn't want to grow into being a manager. And I had certain thoughts about being a manager and I had certain thoughts about hiring people in this industry. And so, once I was able to overcome those, it just was, it's just like a cascade. It's just a domino effect, so once I was open to that, so yes, I'm still growing.
H: You're such a boss. You are such a boss, and it was always there and you knew it, and you knew it.
G: Just didn't know how to find it. I just didn't know how to get there and you helped me get there and you're helping me still get there but yeah, so the education piece is on the horizon. Probably have start having my academy will be open in July if everything goes good with my inspections and everything. And then once I've done that for a year, these ladies that are my core ladies, the three that I have, they are going to run my school. I'm getting them accredited. I'm getting them like all the things that they need to come up behind me then I have a product line that I wanna develop to put in, you know, maybe Sephora, Ulta, something like that.
H: Oh my God, this is, you know what your 60th birthday it is going to be such a parteey because it's just a couple years away and the amount of growth that I anticipate in you between now and then is literally gonna be. Now that's how we this decade, and there's just way too many women that are attached to this notion that it's too late, they're too old, you know, there are so many women who have just been going along at the level they're at, instead of reaching their upper fifties or sixties and thinking, I missed my chance. Most of them will think that just like most of those girls who took the class with you, fizzled out almost before they got started, you are just literally getting started and I cannot be more proud and more excited for what's still to come.
G: Thank you. Thank you. Well, thank you so much for helping me see that not only was there a possibility, there is a probability. I always believed in the possibility, but you helped me see, see the probability of it happening, so I'm forever grateful.
H: Well, I think what we are gonna have to do is have you simply come back again and talk about how you go from a service business to a service education, product business. Cuz I know there are people who probably have a similar vision and you are a perfect role model to lead them. So just say yes, tell me you'll be back and then...
G: I will be back.
H: We'll wrap this for now and thank you again so much you've inspired me quite honestly.
G: Well, thank you. It goes both ways and I couldn't have done it without you, so, and we will be coaching again here soon.
H: Yay. Can't wait. All right, folks, that's a wrap. Bye Jan.
G: Bye-Bye.
