In Episode 22 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Lauren Walker, Global COO and Head of Digital Transformation at Dentsu International where they discuss how the big-tech organisations are starting to play a huge part in digital transformation.

In this fascinating conversation, Lauren outlines some of the key points around the importance of understanding your customer to stay relevant and how the big-tech players are contributing to that, which includes:

• How she started her career in the White House
• Her presence in the Data IQ 100 every year since 2014
• Why the CDO role shouldn’t be the pinnacle for Data professionals
• Why Digitial Transformation is so much more than just having a website
• Why it is imperative that consumers have a unique experience
• Why everyone's eyeballs are no longer on individual brands
• How organisations will partner with big-tech to stay ahead of the competition
• Why all consumer data in the world ultimately exists in only a handful of companies
• Why organisational structures have been inhibiting digital transformation
• How to identify what data is available from big-tech and the associated costs
• How to understand whether this is worth considering
• Why Data can’t be in silo’s for successful digital transformation