Season 3 opens with a bang. No easing in gently; we’re diving straight into the deep end with George Bell, author of Be A Man About It, a book that’s making a lot of folk rethink what masculinity actually means.

George talks about growing up under the usual banners men get handed; be tough, don’t cry, sort yourself out. He lays out the pressure cooker many boys are raised in and how those early rules still shape men long into adulthood. There’s a moment where he describes realising he’d spent years trying to be a version of himself that never quite fit. It’s the kind of line that makes you stop the recording and stare into the middle distance for a bit.

We get into mental health, vulnerability and why being honest about how you’re doing is no weakness. George speaks openly friendships and the weight of expectations.

This episode is a reminder that men need space to tell the truth about their lives; that self-compassion isn’t indulgent; and that bravery sometimes looks like saying “I’m not okay.”

If you’re raising boys, loving men, working with men or you are a man trying to make sense of the rules you grew up with, this one’s worth your time.