Angela Lewis, Founder of ALA Public Relations, delves into the intricate world of podcast outreach and the strategy behind getting your message out. Discover her top three criteria for matching clients with shows and learn why a podcast's listener count isn't the end-all for guest appearances.
Angela offers a fresh perspective on the role of both podcasts and guests in marketing and shares priceless tips on building a lasting connection beyond the microphone. Don't miss out on her valuable advice tailored for anyone looking to amplify their voice in the digital space.
Tune in to hear the full conversation and uncover the secret to earned media success!
Episode Highlights:
03:22 - It's knowing who you are, what's important to you, and where you're going to be able to make the decisions about opportunities. Then it's also looking at your skill set and seeing what you're great at, and then being able to see if that opportunity that is presented aligns with something that actually works for you.
13:39 - I chose podcasting because there are a lot of podcasts and the structure of podcast is really long form content. And most podcast hosts actually want to build connections versus someone being hired by a TV station to do this five-minute segment. So, you can really deep dive and get to know people. I work only with people who are service-based or they work for a nonprofit, and the organization has hired me to help share the mission of the organization.
18:21 - Don't be a guest on a podcast without the right equipment. I've heard podcasts where people don't have microphones. My microphone's right here and I wear headphones as well so that there isn't an echo. And you want to have clear, crisp audio. It doesn't matter how much, you know, if people can't hear it. It doesn't matter how much you want to help them if your audio is so bad, that it's distracting.
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