If every tech company markets itself as AI-powered, then AI isn’t a differentiator anymore.

In this episode of Brand2Brand, Tom and Veronica compare Fin and Help Scout, two customer service software brands taking very different approaches to AI and brand positioning. Join us as we break down what it takes to actually differentiate your brand when everyone in your category is telling the same story, and why owning a clear, defensible position matters more than making your message sound like everyone else’s.

For full episode resources and references, visit stirlingbrandworks.com.