In this podcast episode, Rudy Rodriguez talks to Tiamo about his experience with events, both virtual and live. Tiamo has been doing events for more than ten years and has made millions of dollars from them. He says that it's important to focus on making an impact on people's lives instead of just trying to sell things. He believes that leading with love and authenticity is the best way to connect with people and create lasting change.

Tiamo recently hosted a virtual event for musicians, and he made sure to ask himself how he could make the greatest impact on attendees' lives. He thinks it's important to create an emotional experience for attendees because people are more likely to remember how they felt than the specific information they learned. Tiamo says that leading from a place of love and focusing on making a genuine impact is the key to success in the world of events and speaking.

He doesn't set goals for his events because he thinks it can lead to disappointment and a diluted experience. Instead, he focuses on setting intentions and surrendering to the divine plan. He believes that the ultimate outcome is changing lives, and when he concentrates on that, sales tend to happen on their own. Tiamo encourages everyone to trust the process and let go of the need to control outcomes, which can lead to more successful events and a more fulfilling experience for all involved.

Tiamo also talks about the importance of talking about something that one truly loves during an event. He says that this enthusiasm will translate to the audience. He recommends finding the overlap between what you love, what you're great at, and what people are willing to pay you for. Tiamo explains that leading an event requires surrendering to the power of the moment and focusing on the needs of the audience and community. To enhance this skill, he recommends reading "The Surrender Experiment" by Michael Singer.

He believes that finding your purpose is important, and he uses a Japanese concept called Ikigai to help participants assess where they are on a scale of alignment with their soul's purpose. By the end of the event, participants revisit their Ikigai score and see their progress, which may inspire them to work with the speaker to attain their purpose faster. Tiamo believes that working with him can save participants at least ten years of trial and error. The event's success is attributed to the speaker's passion for their topic and their focus on purpose and value, rather than sales goals.

Tiamo's next challenge is transitioning into a purely spiritual space with his seminars and writing a book titled "Joy First." His ultimate goal is to help people live their highest purpose and experience joy, which he believes leads to better health and relationships. He encourages vulnerability in seminar leaders and hopes his message has a lasting impact on people's lives.

In conclusion, Tiamo's interview provides valuable insights into leading a profitable virtual event and staying true to your purpose. He recommends finding the overlap between your passions and what people are willing to pay for, surrendering to the power of the moment, and focusing on the audience's needs. Through his work, Tiamo hopes to inspire others to live their highest purpose and experience joy in their lives.

Want to connect with Tiamo?

Website: https://www.tiamomusic.com/

YouTube: https://www.youtube.com/user/tiamovideo

Facebook: https://www.facebook.com/tiamodevettori/

Instagram: https://www.instagram.com/tiamo_devettori

If you'd like to be a guest on the High Profit Event Show, click HERE

Hi I'm Rudy Rodriguez and welcome to today's episode. On today's show we have a very special guest Mr. Tiamo welcome sir

Thank you Rudy I'm excited to be on

Yeah man we're excited to have you on as well. And you know I know you have over ten years of experience with events both virtual and live in person events and we've even done i think three events in the last few years that we've gotten to do together And you've also spoken on some very large stages and done some keynote concerts and talks and what have you. So you know the world of events, the world of stages, the world of speaking, the world of engagement, the world of sales and marketing, in fact you you know through events you filled your coaching practices for a year in advance at times and you've mademillions of dollars from your events so we're super eager and excited to learn from you today

Yeah thank you Rudy. And thank you for mentioning that and what I can say because I'm still looking forward to our topic today because when I do Keynote concerts or when I speak on stages usually I get an hour and with events, especially when they're your own events, like you get a week. Or you get like three days you know my events are three days because I always feel like in hours like so little time. And I wanna say so much more and I want so much more impact and so there's just so much to share around it which I'm really happy about our topic today.

Awesome man. Well Yeah I'm super curious one more thing I wanna mention for our audience is you have experience specifically speaking on, in your events to musicians speakers and coaches as well so our teams kinda get the context there you know and the thing I appreciate about you is that you're really big in congruence like making sure that what you're doing is consistently in alignment with your purpose in both business and professional. And you recently did a virtual event recently filling your coaching program up so please share with us a little bit about maybe some of that recent event and you know how you prepare for that event and did it in a way where you felt it was in alignment with your purpose

Yeah So i did my virtual event a month ago and this one was for musicians. I've done events in the past for speakers and coaches but this one is for musicians and so your question was how did I prepare for it to make sure that I was in alignment with my purpose and everything else. I think like when I evaluate the content for the event for me it's not so much the question of how am I going to get more sales out of this, that's not the driving question for me. The energy behind it is more of like for all the souls that are showing up for this event how can I make the greatest impact and if no one buys anything if no one joins a mastermind like if for each person my goal is that they leave with their lives being touched changed and inspired and that's how I plan out what I'm gonna share during the event and for me it's like leading from that place rather than the how can i maximize conversions although you know that's an important conversation but you're asking me how I prepare and I really look at like those who are attending the event my goal is to change their lives not to just inform people now it's just to like give them a lot of knowledge and great information and things like that but to like really that's my goal is to change and elevate their lives if they want it for themselves

And so I really value people's time you know if people are taking because my event was three days. if people are taking three days out of their life to spend with me my hope is that it it's the catalyst for the change that either they've been looking for or maybe even praying for and I can tell you that I've had attendees and eventually coaching clients say that they were praying for some kind of answer in their lives some kind of change and so that's how I approach the event is a very very hard space coming from love and leadership And I think when you do that people really sense your level of sincerity and authenticity and how much you really care and that leads to conversions right So it's not a manipulating of it It's just like this deep sincere place and people feel that And people have a sincerity meter or filter And they can they can sense it pretty early on so that's really how I prepare for going into the events

Awesome brother, thank you for sharing that. Yeah people when we could think of someone remember how you left them feeling necessarily what you said right and people can feel when you're being sincere and like genuinely are there for them right and and if you don't have the what I would refer to as the commission breath it's like you know people can sense when you're like I wanna get something out of you

Yeah That's right Yeah Yeah Well and to add to that really quickly is that I know that the content and the information that I'm gonna share people are not gonna remember it like they might take notes and stuff like that which they likely won't refer to in the future that's not the case for everybody but for most people. So I am humble enough to know that people are not gonna remember my concept as great as I think it is but what people will remember is how they felt and the emotional experience of it and the hope that instill the inspiration they have like those intangible things are really what lead people to change because before they can actually take action on the knowledge that they gain they have to feel ignite it, like something has to wake them up inside and so I see that's what I strive for with my event

Awesome Yeah And make sure that they remember the experience through how they felt emotionally And so many ways, places we can go with the show topic as far as in making sure that you're congruent and on purpose. One of the things that you mentioned just before we started recording was this idea of a book that you read recently around not setting goals which is I feel a little controversial to say this out loud. Can you kinda share a little bit about you know that and how you felt that you're able to have lead a successful event, still get clients to come in, still stay on line with your purpose, and not necessarily have had like really specific you know sales goals per se for your event

Yeah just lately I would say the last couple of years I just haven't wanted to set the event goals which I know sounds crazy saying that out loud. I totally get it because you need to have goals of like the number of people that are gonna be there and then like the number of people that are applying then the number of people that are converted and then join the mastermind. Like I understand that, yet for me I've just found like it's gonna happen anyway like if I'm not so focused on that it makes me, it frees me up so much more to just to be more present and to not be attached to all these numbers because you can feel it during the event of like this constant like self assessing that happens if like our people are gonna join you know our people wanna do it. Like all of that inner voice stuff that just doesn't serve me. And it doesn't serve other people And so you know like we were talking about before going into this event I decided to not actually set goals for the number of attendees. And I decided to not set goals for the number of people that join the mastermind. Interestingly enough Rudy, I would say with this event I've had the most number of people join the mastermind that I've ever had without setting that goal so that doesn't mean I'm not aspiring for that right.

Like I have the desire for that goal, I aspire to achieve it. But as you know, usually in the past I would meet with a team and it's like let's all be on board with these goals and let's do everything we can to make them happen. And now like the focus was just more value, more inspiration on my end, more fun, more presence, more clarity, more breakthroughs, more tiers of releasing, and freedom like all of that and when you concentrate on that I really feel like the sales will just happen on their own, like we don't have to force them to happen and so this whole concept of not necessarily setting goals but really more intentions to me. It's more intentions over goals because when everything is about the goals what that means is you have an agenda, like you have an agenda for people and people feel it. You know what it's like and if things are not falling to a place with your agenda then you start having a different experience, a more diluted experience where you feel disappointed or you're just feeling like the event is not going the way you thought it would go. I've experienced events where I didn't think sales would do that well and then the eleventh hour it did amazing. And I've had other events where I thought Oh my god everybody's gonna sign up. And then I had less so what I'm saying here is that it's not up to you, you know we all think it's up to us as like workshop or seminar leaders

Right, I'm gonna dictate the outcome of this event. It's like no you're not, you know you don't know like the background that people have as they show up to your events you don't know what's going on their lives there's all this stuff that is out of our control. And so I've just surrendered two things that are out of my control. The only thing that I control is how I'm feeling during the event. And so I see the goals as a distraction. And I see it as a movement away from what the ultimate outcome is which is changing lives. And so I've had agenda freedom around this and I feel like it's landing with people in a different way and as I've done this more I also feel like coincidentally, Rudy, the sales go up and that's pretty amazing. So it's like I invite everyone to reconsider if you want your numbers and your sales to go up then get rid of the sales agenda and just be more of you and like you were saying Rudy, like just really come more from purpose and the rest will happen on its own

Yeah. That's beautiful man. I love how you hear that just stay on the purpose and love and send the positive intent and let the rest happen on its own

Yeah let go and trust that it'll happen you know. So I happen to pray I do that every day and so leading to the event I had prayer intentions for the event. And then I also ask for help in letting go right like just letting go of all these outcomes that my ego wants to happen and then just be like you know what I'm just gonna surrender to the bigger divine plan, I'm letting go. And then maybe if my event doesn't do well then maybe that was actually the design plan and then so can I be at peace with that you know maybe that means that I'm supposed to do something different or maybe I do it differently you know. Or maybe it's the lessons that I've learned or what so for me that really helps me to let go and detach of all this needy energy for things to buy and and then people just, you know, they just trust you so much more and you know honestly like I've been doing these events like you said for ten years. And I've never had a not success . you know it's just like it hasn't happened yet. Alright so like all these peers are like Oh my god What if it's not successful and there's different degrees of success but most of what we might call failures or shortcomings or disappointments are ego based and so when you can just do your best to step outside your ego, you realize what's most important and I think that's really where the community is formed around your event.

Awesome man thanks for breaking all that down for us. And yeah anything else you'd like to share as far as you know how to run a profitable event that's also in alignment with with your purpose

Yeah So I would say talk about the thing you really love talking about, don't do events and spend three days talking about something that doesn't light up your soul. Yeah just because you have a really hot topic or you have something that you think is gonna sell really well or fill up your your mastermind and your coaching business, if you don't like truly deeply love it then it's time to like do something else you know, so for me I would say with my events I'm super on fire and passionate about it not because I'm trying to manufacture that energy so that people buy but because that's how I am when the camera is off about this topic. You know so with this last event for musicians I teach musicians how to become music renewers and grow their music business in very unconventional ways outside of the music industry and it feels like a mission to me like to help musicians to do their passion full time and that mission just really speaks for itself and it inspires me to create what I'm gonna share in the event. And I can talk about it all day for three days. It looks like three days is not enough for me to talk about this. And I feel like I outlast the audience you know like the the audience is like worn out you know from all this like sharing and teaching and the q and a and the coaching

And I'm just like let's keep going you know it's just like I'm standing here for eight hours straight and just coming you know we have breaks and stuff. But I can just keep talking and keep sharing and keep coaching and keep teaching because this is a topic that I really really love and so people really connect, they resonate with it. And you know I would say like your topic what your event is about sounds like an obvious thing. But it has to be something that you truly truly love

Awesome. Yeah So something that you love and also something that people wanna learn about right? So it's a kind of like a little bit of overlap you haven't mentioned it yet in this episode, but I was on your event and you covered this really great topic and concept where you talk about like finding that overlap between what you love, what you're great at, what other people you know want, wanna pay you for, that kind of thing can you touch on that a little bit because I think that's a really really valuable concept for our audience here and and finding that purpose within their event and getting the clients that they're looking for

Yeah Well I talked about this concept of Ikigai (ee-key-guy) which is a Japanese concept of a reason for being, like what is your reason for being and I open the event with that because I teach about this concept and I have a graph. And there's four different categories to assess where you are on this scale, you know on a score of basically zero to forty, like forty being the highest, forty being that you are in tremendous alignment with your soul's purpose, and most people don't know where they're at with this and to be able to have something tangible that you could look at and say wow like I'm really off with that is something that I use at the beginning of the event to set the tone for the event so that it's not like alright everyone today in the next three days i'm gonna teach you how to make lots and lots of money with your music and your passion, like you know that is a subject that unfolds organically in the event, as far as like here's some benchmarks of how you could do monetarily but before you get to that place like we gotta figure out are you are you really living on purpose right now and if you're not then here's how I can get you there so using musicians as an example most of them have this deep burning passion for music

But they're not really doing it right or if they are doing it they're not making a lot of money from it. And so there has to be a level of awareness that I'm not doing this. Like for some people they're getting further and further away from it. And so that sets the tone for the event of like okay let's figure out where you are on this like purpose scale let's figure out where you would like to be and then let's do it you know over the next three days. And then I also ended the event with the Ikigai score and I asked people to revisit now given everything that I've shared with you over these last three days what would be your new Ikigai score. And so they can then see that contrast and they see their old score, they see their new score, and they see the greater possibility and of course if they want to put this new Ikigai score into action and make it real in their life the best way to do that is to work with me the best way to do that is to join the mastermind and you could potentially do it on your own or you know you can do it with my help and guidance and mentorship which is gonna save you. And I really believe this you know I say this in the event you probably heard me say it a few times. Really I believe that I can save people at least ten years, at least ten years of figuring it out on their own so when you wake up people's hearts and souls and they realize this is not something that I want ten years from now like we all we don't even know if we're gonna be alive ten years from now we like to believe we will be

But we don't know that so if this is something that I wanna have now then what is the best and fastest way to get there so then they're answering their own question without me having to bring any kind of pressure of like joining the mastermind it's like Oh you know with everything that Tiamo has taught over these three days I can totally see how I could attain this now not in ten years. And I could save so much money and I could save so much trial and error. And I think it becomes very apparent for people so leading with the Ikigai in this tone of purpose really sets the foundation and the malady for the event.

Got it man, I appreciate you expanding on that point. It's a really really important point. I love how you connected it to people self assessing themselves at the end of your event. And you know working with you being like the natural next step, the obvious next step for them if they want to implement right and get support doing. So it just seems like a very natural thing and by the way congratulations on this event you know having had you know probably the most success you've had today as far as enrollment into your program, that's awesome. And I think you highlight some major points that contributed to that success. Yeah thank you for that and so that kinda completes like the main portion of our interview and what I wanna do now is simply just a few, just kind of rapid fire type questions. And I just kinda share whatever you know kinda comes to mind for you, what would you say is maybe a good book or resource that you'd recommend to someone for who's an event leader preparing to lead an event?

There's a lot but you know I'm gonna say the Surrender Experiment because that's by Michael Singer. I say that because to be the best seminar leader you can be I think it takes a lot more surrender. I see surrender as a skill you know meaning the letting go process of all the expectations that you have. And then surrounding to the power of the moment you know like really understanding what your audience needs most now and learning how to do that and how to read the room and surrender to what's best for everyone and your team and realizing that it's not just about you, you know as a seminar leader, it's actually very little of it is about you it's about the people in the community. So I for me that's a talent and a skill that if you read that book I think it will help you to do that a lot. Awesome resource.

Yeah It's a great great title. I listened to that on audio a few months back and it blew my mind. It was a really great book that's nice. It's funny that book I think shows up for people when they're ready for it. What's the best way that listeners can reach you if they wanna learn more about you and what you do? What's the best way?

Yeah I'm gonna, I'll put that in the chat here so you can read it for everyone. So if you're a musician you can go to thrivingmusician.com and I have a free resource for you there on how to have success outside the music industry. Then I have my youtube channel link there that you could go to. And I also have just my email address if you wanna send me an email.

Okay perfect I'll make sure to include all those links in the show notes as well so they can tune in, subscribe to Youtube Channel, and reach out to you directly even, thank you. Thanks for that generous gift. So what's for you personally the next summit or challenge or obstacle that you're looking to overcome?

Yeah I would say for me the next challenge is transitioning into a purely spiritual space around my seminars. And it's interesting because I do believe that purpose has multiple levels. I don't think it's binary. I don't think you're either doing your purpose or you're not. I think it's an ascension. So for me with the events that I've been doing it has been my purpose. And I've been so grateful and so blessed and I've also seen where it's been evolving where my favorite part of my events is the personal development and the spirituality that comes up in the conversations and always does and as I'm coaching people on their own transformation, I can feel myself being the most excited about that. And so I definitely have you know have a new book that I'm writing and new principles and teachings that go you know above business growth and success and are really around purposeful transformation and so these are aspects that are woven into my events but actually doing an event that's just all about that is the next growth edge for me and then the writing of the book and getting that out into the world and living the message of the book and everything else so this has already been in motion and this is something that I've talked openly about which by the way is something that for everyone who's leading live events you know being really openly vulnerable is something that attendees love and admire. Yeah that would be the next, that's the cusp for me

Right on man so congrats on that transition into being you know more focused on the spiritual side if you're working your events and your new book with the new principles and teachings that go forward to. I just remember that is there a place that I can go now to pre register for that book?

Not yet. Yeah So I did have a place. And then actually the book was changing. And then the message around it was changing. And so I was like, Oh I need to change everything else around it too. So the book is gonna be called Joy First and so for those of you who are watching this, yeah by the time you watched this, you could do a search for Joy First and hopefully by then something something will come up for you so that you could preorder it.

Oh the man, Oh the title, and Tiamo what legacy do you wanna leave behind?

Yeah I feel like with legacy, the legacy I want for people is that they really live their highest purpose in the world because I feel like everything else follows that, like health follows that you know you're when you're living your highest health purpose, you're probably in greater health you know, like relationships follow that because you're probably like your relationship are probably doing a lot better way when it comes to raising your vibration on this planet well that follows living your highest purpose so I've seen it all come down to that and ultimately when people are living their highest purpose they're in their greatest joy and I think that's what we're here for. Yeah I don’t think we definitely are here to learn and grow and evolve from our struggles and our challenges, but ultimately it's about getting back to the joy and the expansion and the creativity and the fun and the play and the freedom and all those things that were meant to be do and have so if there's anything that when it comes time for me to transition out of this planet you know I just hope that whether it's through some things I've shared, whether it's my books or my seminars or my coaching, or whatever it is that those are things that have a lasting impact for people because I think that's one of the greatest gifts you could have is is really living your highest purpose on this planet. And so I hope that I'm able to do that for people.

That's beautiful brother, thank you for kinda bringing it all home there, connecting it back to our show topic of how to lead a profitable virtual event and staying on your purpose right. And so I love how you yourself or staying on your purpose and also empowering others to be on purpose with their lives and their businesses so beautiful brother. And I appreciate the interview today and the message for our audience. If you're still tuning in to this point please be sure to reach out to Tiamo, check out his website, check out his youtube channel, you know learn more about him, google search Joy First book and get on that list if it's not out yet, or buy it if it is out and also subscribe to the channel we have in yet already and if you know someone who you think could benefit from hearing today's message please be sure to share this with them know it could be the right message as a right time for the right person and this make it all this episode worth it And Tiamo, thank you again for being an excellent guest on our show today. And really you had me thinking about a few things in a little upside down when it comes to I'm really thinking, my whole goal setting mindset, and process now. And it's good you know on my brain, my brain's wiring right now as we speak.

Yeah Absolutely, really. And Yeah I love getting to have this conversation with you and thanks for having me on.

Absolutely thanks so much again for being on i'll go ahead and call it a wrap