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Winning Women’s Wealth - International Women’s Day Special
Bonus Episode8th March 2026 • The Growth Workshop Podcast • Southwestern Family of Podcasts - Southwestern Family of Companies
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This International Women’s Day Special brings together four leaders shaping the future of women’s wealth: Rachael Smith (Evelyn Partners), Rebecca Williams (Rathbones), Alice Wright (Canaccord), and Katia Sand (SBR Consulting). Across this powerful conversation, the panel unpacks the seismic shift placing 60% of UK wealth in women’s hands, the confidence myths holding the industry back, the realities of client experience for women, and the responsibility wealth firms now carry to create journeys that feel personalised, empathetic, and genuinely equitable. They explore defining data points (including BNY Mellon’s $3.2T market opportunity), the behaviour shifts needed from advisers, the generational differences affecting women’s financial experiences, and the leadership gap still evident across wealth management. This is an honest, energizing and deeply human conversation, recorded especially for release on International Women’s Day.

Transcripts

Matt Best:

Hello and welcome to the Growth Workshop Podcast.

Matt Best:

In this podcast, we'll be sharing insights and hearing from other industry leaders

Matt Best:

to get their thoughts and perspectives on what growth looks like in modern business.

Jonny Adams:

Good afternoon everyone, and thank you so much for joining us

Jonny Adams:

to the Women in Wealth discussion.

Jonny Adams:

We've got a fantastic set of panelists.

Jonny Adams:

Looking forward to hearing some of their insights on a really fantastic

Jonny Adams:

topic around women in wealth, and why is that important to talk about today?

Jonny Adams:

We think about that particular topic about women and the generational gap

Jonny Adams:

that's currently within wealth management, we're gonna have some really unvarnished

Jonny Adams:

insights from these great panelists from organizations such as Evelyn Partners

Jonny Adams:

from Rathbones, from Canaccord, and from our very own Katia Sand, SBR Consulting.

Jonny Adams:

And Katia obviously you're joining, the three ladies here so from your

Jonny Adams:

perspective, I believe you've obviously done some lunch and learns with the

Jonny Adams:

Rathbones team, you've got some coming up with the Canaccord team as well.

Jonny Adams:

And importantly you've helped Rachael and her team on some of the key aspects.

Jonny Adams:

So you are well positioned to share some insights from also outside category and

Jonny Adams:

thinking all about women and wealth.

Jonny Adams:

In a moment, I'm gonna introduce our panelists, but just before that,

Jonny Adams:

we're gonna set the scene a little bit regarding the discussion that we're

Jonny Adams:

gonna be having over the next 30 minutes.

Jonny Adams:

Women in wealth is a really important topic for organizations

Jonny Adams:

within the UK and across the world.

Jonny Adams:

It's no longer a niche or a tick box exercise.

Jonny Adams:

I think the important part to reference is this actually enables great true

Jonny Adams:

growth opportunities for organizations within wealth management, but also we are

Jonny Adams:

really at the front end of this to support women in advice and wealth as itself.

Jonny Adams:

Now, just to give you a little bit of background about

Jonny Adams:

myself, my name's Jonny Adams.

Jonny Adams:

I've worked within Wealth Management for the last 10 years, supporting commercial

Jonny Adams:

organizations within the UK and the US.

Jonny Adams:

And I was looking back at the history that I've had within wealth management.

Jonny Adams:

I think someone asked me a question, how many women have you

Jonny Adams:

worked within wealth management?

Jonny Adams:

And I thought about that and I'm thinking about the panelists that are sitting

Jonny Adams:

here today are the individuals that I typically talk to the most across other

Jonny Adams:

organizations where I've worked with organizations for the past seven years.

Jonny Adams:

Some of the executives I work with are all women.

Jonny Adams:

And then I look back to the client facing team and I also think about,

Jonny Adams:

what are those individuals like?

Jonny Adams:

Are they typically more male oriented versus women oriented.

Jonny Adams:

So I think about the opportunity that I've had to work within wealth management,

Jonny Adams:

and that's why I'm so excited to talk to the individuals on the panel today.

Jonny Adams:

Now I'm gonna do very high level introductions and the

Jonny Adams:

rationale while we've got these great guest speakers joining us.

Jonny Adams:

We've got Rachael Smith, Head of Growth.

Jonny Adams:

The interesting part about Rachael is she gives a great outside in

Jonny Adams:

thinking, and what do I mean by that?

Jonny Adams:

For the last 18 months, she supported Evelyn Partners as Head of Growth.

Jonny Adams:

Now she has worked in other organizations such as EasyJet

Jonny Adams:

supporting their growth agenda as well.

Jonny Adams:

Now, the great thing about Rachael is she's perfectly positioned to talk

Jonny Adams:

about, or how do organizations in wealth management capitalize on women in wealth?

Jonny Adams:

Secondly, we've got Rebecca Williams, who's a divisional lead at Rathbones.

Jonny Adams:

She's got extensive insights and a career within wealth management and

Jonny Adams:

can give us a great insight from a leadership perspective on the topic

Jonny Adams:

of Women of Wealth, and of course we've got Alice Wright from Canaccord.

Jonny Adams:

Now, the really important part about that, she's got over a decade worth

Jonny Adams:

of experience not only working at Canaccord, but also at Investec.

Jonny Adams:

The important part and the insights that she'll be sharing today is all about

Jonny Adams:

that client facing role and how she's winning women's wealth in her day-to-day.

Jonny Adams:

Now what we're gonna do at this moment is we're gonna hear about one quick response

Jonny Adams:

from each of the panelists all about, what does this topic mean to you personally,

Jonny Adams:

and how does it connect to you and your sense of purpose in wealth management?

Jonny Adams:

So I'm gonna come to you to start off with Rachael, and I'm gonna hear a little

Jonny Adams:

bit about, what does women and wealth mean to you and the purpose it has.

Rachael Smith:

It's a great question because I think the question of purpose

Rachael Smith:

is actually just really important to me.

Rachael Smith:

I'm a very purpose driven person.

Rachael Smith:

I'm quite intentional, about the things that I go into and that I'm passionate

Rachael Smith:

about, and I spend my, time, investing in.

Rachael Smith:

That's quite a nice pun, isn't it, for wealth management.

Rachael Smith:

So I'm quite purpose driven anyway, but justice and fairness have always

Rachael Smith:

been really central to my core values.

Rachael Smith:

And as you said earlier, I have worked in lots of different industries

Rachael Smith:

and wherever I see unfairness or a need to close a gap or there's

Rachael Smith:

inequalities, I find it, I can't just sit and not do something about it.

Rachael Smith:

So I think it's been a pretty constant thing for me in my career

Rachael Smith:

rooting out something that's not fair and trying to make it fairer.

Rachael Smith:

So when I think about women's wealth, am I passionate about women's wealth?

Rachael Smith:

Probably not particularly as I've understood that there is

Rachael Smith:

a female wealth advice gap.

Rachael Smith:

It's closing that gap.

Rachael Smith:

It's where there's an unfairness that women have less access to financial

Rachael Smith:

advice, they don't know where to turn to.

Rachael Smith:

Statistically, they're less likely to invest their money than men and

Rachael Smith:

those outcomes and that injustice is, the thing that I guess I

Rachael Smith:

personally connect with on this topic.

Jonny Adams:

Brilliant, thank you Rachael and Rebecca over to you.

Jonny Adams:

What's your purpose around this topic?

Rebecca Williams:

Yeah, so, a little bit different to Rachael.

Rebecca Williams:

I think mine's more organic.

Rebecca Williams:

It's grown as I've gone through my career and, as I've become a leader, I've started

Rebecca Williams:

to see it in a slightly different light.

Rebecca Williams:

So probably in the last kind of five-ish years probably.

Rebecca Williams:

I've always come at the industry from a real people perspective because

Rebecca Williams:

I believe that you can have all the technical skills that you like, but

Rebecca Williams:

if you can't connect with a client or build that trusted relationship, then

Rebecca Williams:

you can sit there and spell all kinds of stuff from a technical

Rebecca Williams:

book, but it, really won't help you.

Rebecca Williams:

And so I think that for me it's about having the team or building a team

Rebecca Williams:

as a leader that has that emotional intelligence to be able to connect with

Rebecca Williams:

clients, to, just to be able to listen to, to be able to adapt their style,

Rebecca Williams:

to think about the individual in front of them, whether that's a woman or

Rebecca Williams:

any client really, it, doesn't matter

Rebecca Williams:

but it's, about, not treating the client as a kind of homogenous group

Rebecca Williams:

and being able to adapt your style.

Rebecca Williams:

So I think that's, why this is really important to me and becoming more

Rebecca Williams:

so as I get through leadership, I've got that platform to really

Rebecca Williams:

now start to do something about it.

Jonny Adams:

Amazing, thank you Rebecca, and, see some nods

Jonny Adams:

from your fellow panelists.

Jonny Adams:

That's helpful.

Jonny Adams:

And, Alice, what's, your opinion and purpose around this particular topic?

Alice Wright:

I think from a personal perspective, the whole

Alice Wright:

issue is really pertinent.

Alice Wright:

Most women or female clients who have come to me or who I've dealt

Alice Wright:

with in the past all have at some point both the opportunity and the

Alice Wright:

weight of a financial transition.

Alice Wright:

Now, those transitions can be things such as, reentering the workplace

Alice Wright:

after a career break, dealing with longer lifespans, inheriting money.

Alice Wright:

And more often than not, they'll come to the conversations or they'll come to

Alice Wright:

us feeling either unprepared or unheard.

Alice Wright:

And I think that feeling unheard is almost worse.

Alice Wright:

So almost the purpose that I take from it is that trying to change that experience.

Alice Wright:

So how do we change the experience of advice?

Alice Wright:

So making it feel like a partnership.

Alice Wright:

How do we get that purpose of making complexity to clarity and really

Alice Wright:

giving women if they can, that confidence to feel heard in financial

Alice Wright:

conversations, people just wanna be heard.

Alice Wright:

And it's about making sure that we can really, as advisers, sit down,

Alice Wright:

listen to people I love being listened to so it's making sure we can do the

Alice Wright:

same thing for our female clients and future clients, hopefully.

Jonny Adams:

Brilliant.

Jonny Adams:

Thank you.

Jonny Adams:

and, Katia, what's your opinion on, this particular purpose?

Jonny Adams:

I'm really curious.

Katia Sand:

Actually, I would say a blend of what we've had so far

Katia Sand:

like I feel like one of the biggest things that we've heard from a lot of

Katia Sand:

organizations over the past year really has been around refocusing how they're

Katia Sand:

on, how they're gonna bring more women into the discussion and to the table.

Katia Sand:

And I do feel like what Rebecca, you said there about it being treat them

Katia Sand:

being treated as a homogenous group is just not really doing any, anyone, any

Katia Sand:

favors, no one's ending up being heard.

Katia Sand:

And at the end of the day, the assets that women are getting through those

Katia Sand:

transitions, Alice, that you talked about, there are still not being

Katia Sand:

invested at the same rate as men's are.

Katia Sand:

A huge number of women are walking away from the advisers they've inherited

Katia Sand:

through some of those transitions.

Katia Sand:

So I feel like that says something about how the industry is not really stepping

Katia Sand:

up to, to meet women where they are.

Katia Sand:

Actually, Rebecca, one of the great things that you, shared with me

Katia Sand:

recently was Femonomics, Corinne Low.

Rebecca Williams:

Yeah.

Rebecca Williams:

Yeah.

Katia Sand:

Yeah, great discussion, honestly, where she talks about

Katia Sand:

the confidence gap, right?

Katia Sand:

Like it's not actually about women not feeling confident, it's just

Katia Sand:

that they need more information in order to feel confident.

Katia Sand:

And yeah, just listening to them, and giving women the opportunity to have,

Katia Sand:

the same access as men without making assumptions before they even come to the

Katia Sand:

table it's just a really big one for me.

Katia Sand:

Yeah.

Jonny Adams:

Katia just an opportunity to share a couple of high level insights

Jonny Adams:

around, Winning Women's Wealth, which is an article and thought leadership

Jonny Adams:

piece that you've recently created.

Jonny Adams:

And after that, we're gonna jump into some great questions for the panelists.

Jonny Adams:

So over to you,

Katia Sand:

Katia.

Katia Sand:

Absolutely.

Katia Sand:

I think it's, almost taken as a given now that women's share of global wealth

Katia Sand:

is growing, but their participation or our participation in financial markets

Katia Sand:

and how we engage with financial services is still trailing men's.

Katia Sand:

So even though we're controlling more and more assets, it seems like we're often

Katia Sand:

holding that capital in environments that don't give us the same long-term

Katia Sand:

yields, men's approach to the markets is.

Katia Sand:

So as we are building careers, as we're going through those transitions, we're

Katia Sand:

getting our hands on more of the money, but then we're not doing with it the

Katia Sand:

same things as men are doing, just interested to dive into why that is.

Katia Sand:

and get your perspective, on that.

Katia Sand:

That I think is one of the goals of today.

Katia Sand:

Because the opportunity is significant, right?

Katia Sand:

Like I think research from BNY Mellon has said that if women invested at the

Katia Sand:

same rate as men, approximately $3.2 trillion would enter the market, that

Katia Sand:

currently is just sitting uninvested.

Katia Sand:

So I do think that's a really big commercial opportunity for organizations,

Katia Sand:

and financial services firms to address.

Katia Sand:

But it's not just about building confidence, it's really about being able

Katia Sand:

to have those one-on-one conversations.

Katia Sand:

So it's about reframing that confidence gap and I think, Rachael, you've

Katia Sand:

referenced research that you've, highlighted, in the past as well that

Katia Sand:

really brings that to light, that it's not just about a confidence gap, it's

Katia Sand:

about the industry that needs to pivot how they're positioning, things to women.

Katia Sand:

And one of the things that we feel within SBR across a lot of different

Katia Sand:

areas is that it doesn't help to make segments too big and I think if we

Katia Sand:

thought about, having a marketing, a market position that said we're gonna

Katia Sand:

address the segment of men, everyone would be raising a lot of eyebrows.

Katia Sand:

So what does that even mean?

Katia Sand:

And yet it exists for women.

Katia Sand:

So I think reframing that conversation to be not so high level, but starting to

Katia Sand:

dig into a little bit like which women are we specifically targeting and how

Katia Sand:

are we going to bring them to the table?

Katia Sand:

And in the article that Jonny mentioned there, I've put some kind

Katia Sand:

of high level suggestions for what those microsegments might look like.

Katia Sand:

But I'd be interested to, to hear from you guys as well, which of those

Katia Sand:

segments particularly appeal to you as, organizations and as individuals, like who

Katia Sand:

you're actually trying to help and how you are considering bringing those individuals

Katia Sand:

to the table rather than addressing them as this homogenous kind of group there.

Jonny Adams:

Let's jump into that, right?

Jonny Adams:

Because I think this is a perfect opportunity to bring, head of

Jonny Adams:

growth, Evelyn Partners, Rachael Smith in for this particular topic.

Jonny Adams:

Happy for you to extend some of the comments that Katia has just shared

Jonny Adams:

there, Rachael, to continue that.

Jonny Adams:

But also potentially, if we're thinking about your continuation of Growing Evelyn

Jonny Adams:

Partners, how are your, how is your focus around women and wealth and the

Jonny Adams:

micro segments that sits around that?

Jonny Adams:

How are you gonna focus on that to continue the growth

Jonny Adams:

within Evelyn Partners?

Rachael Smith:

Yeah, so I wonder if we,

Rachael Smith:

I wonder if we go, in order to go deeper, let's go, blow out a bit.

Rachael Smith:

So in the UK in particular, the stat that's thrown around, was thrown around

Rachael Smith:

in previous years, which is now being actualized in 2026, is that 60% of

Rachael Smith:

wealth in the UK is now in women's hands.

Rachael Smith:

And that's really being driven by two macro factors.

Rachael Smith:

There's wealth transfer so where, and Alice mentioned, a kind example where

Rachael Smith:

women might be inheriting wealth, where women typically are living longer

Rachael Smith:

than men and daughters are now inherit just as likely to inherit, wealth as

Rachael Smith:

their male siblings would've been.

Rachael Smith:

Now that sounds like a really obvious kind of modern day thing to us.

Rachael Smith:

But actually for, if we look at the history of wealth, that phenomena is

Rachael Smith:

actually relatively new, that women are inheriting wealth at the same

Rachael Smith:

rate as men and actually with women, having, living longer than men,

Rachael Smith:

there's actually more wealth passing, inter-generationally, into their hands.

Rachael Smith:

So existing wealth is in female hands.

Rachael Smith:

But I think the second kind of macro shift, and this is where it really

Rachael Smith:

intersects with where are the areas who were the client segments, that become

Rachael Smith:

interesting from a kind of business perspective, to us in particular,

Rachael Smith:

is that more women before ever than in history are creating their own.

Rachael Smith:

and the macro concentrations of that wealth are being driven by

Rachael Smith:

exactly the same areas of male wealth creation through having,

Rachael Smith:

they're becoming, women are becoming higher, high earning professionals.

Rachael Smith:

They're lawyers, they're CEOs, they're running businesses.

Rachael Smith:

Female entrepreneurs are growing and scaling businesses.

Rachael Smith:

They are generating and creating their own wealth.

Rachael Smith:

so they're creating their own wealth and inheriting it.

Rachael Smith:

And it's, really those two things that are creating this, yeah, seismic shift in, in

Rachael Smith:

wealth ownership being, occupied by women.

Rachael Smith:

and the reason why I think thinking about the origin of wealth is important

Rachael Smith:

is because it then takes you into.

Rachael Smith:

I totally agree with, Katia, this idea that women are like one homogenous kind

Rachael Smith:

of group of, women and, a group of people.

Rachael Smith:

And God forbid that we started designing pink wealth management

Rachael Smith:

businesses and, pink product streams.

Rachael Smith:

because fundamentally all of our decision making as a business.

Rachael Smith:

And, a real theme that I've taken throughout my whole career is root our

Rachael Smith:

decision making and client insights.

Rachael Smith:

So for any business that's starting to, yeah, wants to tap into this inherent

Rachael Smith:

commercial opportunity, I would start by understanding that female audience better.

Rachael Smith:

Start with insight.

Rachael Smith:

start with their origins of wealth, start with their needs

Rachael Smith:

states, start by understanding how they've created that wealth.

Rachael Smith:

as Alice said, how are they, what's triggered that need?

Rachael Smith:

Is it a life event?

Rachael Smith:

Is it something else?

Rachael Smith:

and I think really that should start to intersect.

Rachael Smith:

I think for most brands it should start to intersect with their, probably

Rachael Smith:

their existing client segments.

Jonny Adams:

Thank you, Rachael.

Jonny Adams:

Rebecca from RAF Bones and, Alice, from what, is the business doing

Jonny Adams:

to focus on women in wealth?

Jonny Adams:

And maybe not from your own position, but what is the, what's,

Jonny Adams:

it like in the organization?

Jonny Adams:

What are the, what's the focus like within the business at the moment?

Jonny Adams:

Rebecca, I'll come to you to start off with.

Rebecca Williams:

yeah.

Rebecca Williams:

so we have, A real focus on female entrepreneurs in our organization.

Rebecca Williams:

So we have sponsored, the Every Women awards for the last seven years.

Rebecca Williams:

and they are, it's all about female founders.

Rebecca Williams:

and we have a internally, one of my female colleagues runs our Entrepreneurs Network.

Rebecca Williams:

So we're constantly hosting events for, entrepreneurs.

Rebecca Williams:

Or entrepreneurs, not just female ones, but and, having, business

Rebecca Williams:

leaders in or, people from, PAP houses or whatever it might be to try and

Rebecca Williams:

help entrepreneurs on that journey because it's quite challenging.

Rebecca Williams:

We also do things like work with the women's chapter.

Rebecca Williams:

So I've done a couple of round tables recently with.

Rebecca Williams:

senior female, industry leaders, just, not in finance in all kinds of, industries.

Rebecca Williams:

The last one we, we did, we were talking about, all manner of challenges, but

Rebecca Williams:

imposter syndrome came up because, even though these women are at senior levels

Rebecca Williams:

in their business, it's the same kinds of things that still, get in their way, that

Rebecca Williams:

they still need to talk about, that they still feel like, having those other, that.

Rebecca Williams:

Those other women in their network is, so supportive.

Rebecca Williams:

And so you come out of those, those round tables just thinking, gosh, how.

Rebecca Williams:

Do any of you here?

Rebecca Williams:

Like doubt yourselves, but then I think, I doubt myself as well and I

Rebecca Williams:

think that's, so it's just something we have to, we have to deal with.

Rebecca Williams:

But yes, we do a lot of work with female founders.

Rebecca Williams:

Alice then, do you wanna jump in here?

Alice Wright:

Yeah, of course.

Alice Wright:

I think sort of everything that, that.

Alice Wright:

Rachael said is, and, Rebecca both said, is, absolutely correct.

Alice Wright:

And I think of all the places that I've worked over the last sort of 14

Alice Wright:

years of my career, it's always been the thing that people have said, how

Alice Wright:

do we get, how do we get more women?

Alice Wright:

how do we bring more women in?

Alice Wright:

How do we engage the rising generation of, financially autonomous women?

Alice Wright:

I look at my peer group and.

Alice Wright:

I think that's often a huge focus that we rightly do focus on, and I think

Alice Wright:

sometimes businesses have been guilty of.

Alice Wright:

And what we need to try to change is to be able to recognize,

Alice Wright:

exactly as Kathy you were saying, how do we not lose those clients?

Alice Wright:

we are seeing a lot that we get.

Alice Wright:

Women typically will, be in conversations with their husband if

Alice Wright:

we're looking at older generations.

Alice Wright:

And if we get to a point where, as is generally the case, if their husband

Alice Wright:

predeceases them, how do we not lose them?

Alice Wright:

And what we're trying to do definitely as a business is try to upscale our advisers,

Alice Wright:

try to train our, the people that work here to, how do we give a better outcome

Alice Wright:

for those women whilst we have them here.

Alice Wright:

So making sure that.

Alice Wright:

We, you lose them in those transition points, but the trust

Alice Wright:

is built way, in advance of that.

Alice Wright:

So it's making sure that we do engage with them fully.

Alice Wright:

we, really simple things is that we make sure we take both email addresses,

Alice Wright:

not just having one email address for a husband and saying, oh, it's okay, Mr

Alice Wright:

and Mrs will deal with the same email.

Alice Wright:

Absolutely not.

Alice Wright:

We treat them or want to treat them as, two individuals.

Alice Wright:

And when, they do come into the office, make sure that we engage

Alice Wright:

with them, speak with them directly.

Alice Wright:

And that sounds so simple.

Alice Wright:

But I think we'd really amazed at how often that hasn't been

Alice Wright:

happening, and I'm really, really pleased to see that it is changing.

Alice Wright:

I think those two things together, getting, new women to come in, but

Alice Wright:

keeping the ones that are still here is, hopefully our focus going forward.

Jonny Adams:

I'm curious and I was gonna say let's draw a line in the sand there.

Jonny Adams:

So, this is your current state, but imagine the current state.

Jonny Adams:

We're just drawing a line in the sand.

Jonny Adams:

You know what, and, maybe just take a step out of the organizations that you're in.

Jonny Adams:

What, are firms in wealth management?

Jonny Adams:

Need to change to continue moving forward.

Jonny Adams:

what do you need to, do to, move this forward?

Jonny Adams:

I, was gonna come to you, Rachael, just to continue the cycle, but

Jonny Adams:

have you got an opinion on that or?

Rachael Smith:

Yeah, I think, look again, client centricity.

Rachael Smith:

Putting the women or the women that you're designing, a client journey

Rachael Smith:

around or a meeting around, or, a lot of the businesses that we represent

Rachael Smith:

here, we deliver personalized services and financial advice.

Rachael Smith:

Therefore, taking a personalized approach to how do you then redesign

Rachael Smith:

a client journey or a meeting or an interaction with a woman

Rachael Smith:

is probably the right approach.

Rachael Smith:

So I think, I said earlier, being insight driven, really understand your client

Rachael Smith:

need, tailor the journey around them.

Rachael Smith:

Alice has given some really great examples.

Rachael Smith:

This genuinely isn't rocket science.

Rachael Smith:

And I think, Rebecca's talked about the need in this, category for, really

Rachael Smith:

strong advisers lead with empathy.

Rachael Smith:

They don't lead the technical

Rachael Smith:

benefits of what they do, they lead with the softer benefits

Rachael Smith:

of, engaging with this category.

Rachael Smith:

So I think the answer really for me is you need to, we need to redesign,

Rachael Smith:

we need to redesign the kind of client journey and the end-to-end ecosystem.

Rachael Smith:

End to end, not just for women, because as Katia is eloquently put, they're

Rachael Smith:

not a homogenous group of people.

Rachael Smith:

There are diverse needs that need to be represented and designed for, and I really

Rachael Smith:

think the change has to be end to end from how you show up on the website as

Rachael Smith:

Alice's example, capturing, both emails, treating the client, looking at them in

Rachael Smith:

looking them in the eye, and speaking to them with equality right the way through

Rachael Smith:

to have we got the right products?

Rachael Smith:

Have we got the right services?

Rachael Smith:

How are we meeting those clients' needs on an ongoing relationship basis too?

Jonny Adams:

And, Katia, you got any opinion, any thoughts

Jonny Adams:

on this particular discussion?

Katia Sand:

Yes, absolutely.

Katia Sand:

And Rachael, what you just said there absolutely hits the nail on the head.

Katia Sand:

I think it's not just about saying, we're going to pink wash this campaign or put a

Katia Sand:

few more women in the office or, whatever.

Katia Sand:

Although that helps.

Katia Sand:

But about really, I think that this is an opportunity for wealth management

Katia Sand:

firms in general to take another look at the way that they're designing their

Katia Sand:

client journeys and think about what assumptions they're bringing to the table

Katia Sand:

before the conversation has even started.

Katia Sand:

Because I feel like that's where a lot of women get lost actually in that

Katia Sand:

conversation, is because of the, let's say, the assumptions or the baggage that

Katia Sand:

the adviser is bringing to the table before the conversations even started.

Katia Sand:

So I think that if we're able to, take another look at how firms are

Katia Sand:

redesigning that initial engagement point, all of those kind of tick box

Katia Sand:

exercises that you have to do because of regulations are those actually

Katia Sand:

just meeting the requirements or are they actually helping you on the

Katia Sand:

next stage of that client journey?

Katia Sand:

Because a lot of them can be reframed to help you on the next stage of that

Katia Sand:

journey and just recognizing that, I think yes, women might have, more

Katia Sand:

need for confidence boosting along the way from a certain perspective.

Katia Sand:

But actually, Rebecca, to come back to what you said earlier about imposter

Katia Sand:

syndrome, there was actually a study at MIT, last year that came out that

Katia Sand:

showed that having more imposter syndrome thoughts actually showed a

Katia Sand:

boost in performance, and work ethic.

Katia Sand:

So I feel like it's about reframing the whole conversation around, it's

Katia Sand:

okay to question yourself sometimes and the these things that have we've

Katia Sand:

been taught are female characteristics, are actually really normal and great

Katia Sand:

things that more people could do with.

Katia Sand:

And when we're designing those client journeys, thinking about

Katia Sand:

are we actually taking the time to empathize with the clients where they

Katia Sand:

are, wouldn't be such a bad thing to bring to other conversations as well.

Rebecca Williams:

I was just gonna say, if you flip the other

Rebecca Williams:

side of that coin and think.

Rebecca Williams:

Not just think about the client journey, but think about the

Rebecca Williams:

adviser journey as well, and the people that are in the office.

Rebecca Williams:

The visibility has got to be a massive part of this discussion

Rebecca Williams:

for the whole industry.

Rebecca Williams:

So we all know that we've vastly unrepresented,

Rebecca Williams:

underrepresented in our industry.

Rebecca Williams:

So only 18% of women are our financial advisers.

Rebecca Williams:

And I don't wanna trot out the old kind of, we've got to go into schools and

Rebecca Williams:

do the education and all this stuff.

Rebecca Williams:

What I really want to focus on is the women that work with me in my

Rebecca Williams:

organization, in my team, where I can have the most influence.

Rebecca Williams:

So I can see in my team that I've got a really amazing group of women

Rebecca Williams:

financial planners, but do I have any who are financial planning directors?

Rebecca Williams:

Not at the moment.

Rebecca Williams:

How do I get them there?

Rebecca Williams:

That's that, is my challenge to myself.

Rebecca Williams:

Because I think, if you can see this stuff, you can be it.

Rebecca Williams:

So we have to cut ourselves out there a bit more, do stuff like this, which might

Rebecca Williams:

scare the pants off us, but do it anyway.

Rebecca Williams:

Do all the LinkedIn stuff.

Rebecca Williams:

Do the stuff that makes you cringe because that is really showing

Rebecca Williams:

other women that you work with that yeah, you can do this stuff.

Rebecca Williams:

It's fine you can stick your head above the parapet.

Rebecca Williams:

You can and that attracts female clients as well.

Rebecca Williams:

because then they can see there are women in the industry that they can

Rebecca Williams:

relate to women of different ages.

Rebecca Williams:

The generational thing is really important here.

Rebecca Williams:

there's really, there's big differences between what a millennial.

Rebecca Williams:

Looking for financial advice might need, and someone who's a Gen X, like me,

Rebecca Williams:

or someone who's, even older because the experience, I think Rachael was

Rebecca Williams:

saying, the experience that we've had growing up is massively different.

Rebecca Williams:

Like my mum didn't have a bank account of her own until I

Rebecca Williams:

don't know, the late nineties.

Rebecca Williams:

that's not that long ago.

Rebecca Williams:

There's so many different nuances that we have to take into account and that's

Rebecca Williams:

why I think it's really important to come back to the adviser, whoever you're

Rebecca Williams:

dealing with, you gotta come back to the adviser and make sure that they've got

Rebecca Williams:

the skills to engage with clients properly because that will make all the difference.

Jonny Adams:

Because this is a great connection between,

Jonny Adams:

what is the organization doing?

Jonny Adams:

And, Alice gonna come to you in a second just to, play something back.

Jonny Adams:

Rachael, you've given me so much confidence.

Jonny Adams:

Thank you it's achievable, which I think is really important because

Jonny Adams:

sometimes I look outside and think, Are the organizations truly gonna do this?

Jonny Adams:

And you've given me great strength, around that.

Jonny Adams:

And, Rebecca, your point around role modeling in a moment, Alice, it'd be great

Jonny Adams:

to hear about what, does that mean to you within your role and client facing?

Jonny Adams:

I, was fortunate enough.

Jonny Adams:

On Friday to be part of a partnership great partnership workday, held,

Jonny Adams:

hosted by Evelyn Partners and there was a fantastic speaker called Claire

Jonny Adams:

Nelson, who is the managing director of the super netball super league.

Jonny Adams:

And it was the most inspiring conversation I've ever been part of.

Jonny Adams:

I cried three times during the 25 minutes but it inspired me wholeheartedly

Jonny Adams:

and, I reflected over the weekend and thought, if there's a leader in

Jonny Adams:

the future that I would want to be, working with, my god, it was that woman.

Jonny Adams:

So it, it's out there.

Jonny Adams:

But Alice, from your point of view, how does it work in Canaccord?

Jonny Adams:

How do you see the role modeling aspect work from leadership

Jonny Adams:

down, et cetera, et cetera?

Alice Wright:

Yeah, I think Rebecca hit the nail on the head.

Alice Wright:

it's about visibility.

Alice Wright:

You're right.

Alice Wright:

I look, around in my colleagues and I'm one of a senior investment

Alice Wright:

director on the firm here, and they are fewer and far between.

Alice Wright:

And I think with that also comes a sense of responsibility.

Alice Wright:

Sits on my shoulders now.

Alice Wright:

I'm incredibly grateful that over the past 15 years of my career, I've had some

Alice Wright:

amazing, not only female role models, but people who really champion sort of

Alice Wright:

me, made it look possible, made it look achievable, and I think that really helps.

Alice Wright:

And also when you see those people and they bring you into client

Alice Wright:

meetings, that I've been fortunate enough to work with both male

Alice Wright:

colleagues and both female colleagues.

Alice Wright:

And I think that there are merits to both.

Alice Wright:

I don't think that necessarily you have to put a female adviser or female investment

Alice Wright:

manager in front of the a woman.

Alice Wright:

And I think sometimes that oversimplifies things and businesses

Alice Wright:

do often try that approach.

Alice Wright:

It, doesn't always work.

Alice Wright:

But I think it's been really interesting when you do go to meetings and,

Alice Wright:

having sat in as a junior with some of those senior investment advisers

Alice Wright:

and senior financial planners such as, Rebecca, that you actually see that

Alice Wright:

sort of empathy is the new superpower, like treating empathy as alpha.

Alice Wright:

That's actually how we do really engage with those female clients.

Alice Wright:

And I think if, and having previously been younger than I am now, in those

Alice Wright:

meetings you can see that sometimes those skills that you have and when

Alice Wright:

you're feeling not that confident when you're going into a very sort

Alice Wright:

of male focused environment saying, am I a bit too empathetic for this?

Alice Wright:

Am I a bit too soft and gentle to, to make my inroads here?

Alice Wright:

You can actually see that.

Alice Wright:

That's the skill.

Alice Wright:

if you're gonna be going in and talking to someone who has been through quite often

Alice Wright:

can be a really traumatic life event.

Alice Wright:

If you've been divorced or you've been widowed, they're really

Alice Wright:

difficult things to try to navigate.

Alice Wright:

And at that time, you don't wanna be sold to, you don't want someone sitting

Alice Wright:

there, shilling a product to you.

Alice Wright:

You want someone to be empathetic and, to listen.

Alice Wright:

And I do think, I'm gonna promise I'll stop wittering on, but I

Alice Wright:

do think that's the duality of the role of a female, leader.

Alice Wright:

And hoping, I think, to inspire people that their skills can be,

Alice Wright:

really worthwhile in our industry.

Rachael Smith:

I think as we like unpack all of this, I think what

Rachael Smith:

springs out is how complex it.

Rachael Smith:

Like that, this ecosystem is because actually 70% of women say they would

Rachael Smith:

prefer to be advised by a woman.

Rachael Smith:

And yet, as Rebecca said, women occupy less than 18% of financial advisery roles.

Rachael Smith:

So there is, some systemic, changes that need to be made, to the industry.

Rachael Smith:

But I think Jonny, why it's so important that you are here is because.

Rachael Smith:

Whilst Alice are totally here, you are like, I feel the responsibility as a

Rachael Smith:

woman to, and Rebecca said to be seen.

Rachael Smith:

You've gotta be seen to be it.

Rachael Smith:

I actually think this isn't, a women's issue.

Rachael Smith:

This is a societal issue and we need our allies.

Rachael Smith:

We need men.

Rachael Smith:

We need.

Rachael Smith:

Everyone to come alongside us.

Rachael Smith:

I think there's a huge amount of responsibility.

Rachael Smith:

Statistically women have higher mental load than men just operating day to day.

Rachael Smith:

The last thing I need is to have the, driving equality throughout this

Rachael Smith:

industry on my shoulders, and I think that's where the benefit of there

Rachael Smith:

is enough female wealth for every single business represented here to

Rachael Smith:

go after it, unlock it and actually change investment outcomes for women.

Rachael Smith:

I think what I get so excited about is that if we can really meaningfully start

Rachael Smith:

to bring women in that, to, and look what we're talking about here is to invest

Rachael Smith:

fundamentally, Their outcomes are going to be significantly better with risk.

Rachael Smith:

Your investments can go up and down.

Rachael Smith:

I think that's the bit that gets really, that gets me really excited

Rachael Smith:

is like there's some systemic stuff that needs to be changed,

Rachael Smith:

but there is enough for everyone.

Rachael Smith:

And the outcome of that is that women are wealthier, more financially independent

Rachael Smith:

and get to unlock so much more.

Rebecca Williams:

I was just gonna agree with Rachael though, which I

Rebecca Williams:

think has some, a bit of an epiphany that I've had just recently is

Rebecca Williams:

that I can't be responsible for all of this stuff, but what I can be

Rebecca Williams:

responsible for is the people that I work with and can influence the most.

Rebecca Williams:

Because, this is an awful confession, but in the last kind of five minutes

Rebecca Williams:

I've been thinking about, what I've gotta cook for tea and have I done

Rebecca Williams:

the shopping and, what's going on at the weekend and what time have I got?

Rebecca Williams:

You can just drift off at any moment.

Rebecca Williams:

And perimenopause makes that even worse.

Rebecca Williams:

So I've just recently I've thought, I'm gonna focus on me and making

Rebecca Williams:

sure that I'm trying to do what I can to develop myself as a leader.

Rebecca Williams:

So I'm still doing stuff that's gonna improve my skills and my learning

Rebecca Williams:

because that's really important.

Rebecca Williams:

But then thinking about, what can I influence?

Rebecca Williams:

So I don't have the time or the mental capacity.

Rebecca Williams:

I'm sure you ladies will agree to go out and start changing the industry

Rebecca Williams:

and protesting on the street corners about how many female FPs there are.

Rebecca Williams:

But what I can do think about what we can do internally in terms of,

Rebecca Williams:

we've got, like the lunch you came to Katia, so things like that.

Rebecca Williams:

So things like little training sessions for some of the women that I work with

Rebecca Williams:

around things like imposter syndrome or managing upwards or, we've got a,

Rebecca Williams:

channel called the 18% Club and we, I have, I try and get people to come

Rebecca Williams:

in and talk about women's issues.

Rebecca Williams:

Can I mentor, we've got a mentorship scheme, so I'm a mentor.

Rebecca Williams:

Those are the kind of things that I can do that can make real impact for

Rebecca Williams:

the women that I work with, which will then improve the way that they work

Rebecca Williams:

with clients, including female clients because they will have so much more

Rebecca Williams:

capability and skills, and hopefully the confidence as well to go alongside that.

Rebecca Williams:

I think you're right Rachael.

Rebecca Williams:

I think we need to be careful that we're not trying to take on the

Rebecca Williams:

world here, because if we all start doing those things, those small

Rebecca Williams:

changes are gonna really mushroom.

Alice Wright:

So just jump in there.

Alice Wright:

I think Rebecca is, you're so right.

Alice Wright:

It's you're sitting there listing off all the other things that we need to

Alice Wright:

do all the time, and that's what our clients are doing, most, women are

Alice Wright:

acting as CFOs of their own lives, and I think we're not treating them, or the

Alice Wright:

industry aren't treating them as such.

Alice Wright:

They're, sometimes saying, they're not confident, they're really risk averse.

Alice Wright:

No, they're not.

Alice Wright:

They, they're, managing so many different things at once and we need

Alice Wright:

to give them that almost ability to say, you, you've got this.

Alice Wright:

How can we help you?

Alice Wright:

How can we help you achieve what you want?

Alice Wright:

So it's not even about giving them, they don't need a different portfolio.

Alice Wright:

Ultimately, they don't need different things to what we're

Alice Wright:

offering the men or the boys.

Alice Wright:

they just need a different experience.

Alice Wright:

And I think if we can hit that nail on the head, we'll get there.

Alice Wright:

and I think it's not just the responsibility of us here in the

Alice Wright:

room far from it, I think it, the industry of as a whole needs to change.

Alice Wright:

And it is the fact that we're sitting here on these conversations and

Alice Wright:

the articles that Katia writes and refers to means that it is changing.

Alice Wright:

And I'm really hopeful that we get there sooner.

Alice Wright:

But we will.

Katia Sand:

I think that Rachael has already put the responsibility

Katia Sand:

for getting this out into the world firmly on Jonny's shoulders.

Katia Sand:

So I think we're safe there, but yeah, absolutely.

Katia Sand:

I think it's just about dealing with the next thing that's in front of

Katia Sand:

you, and I think both of you have said that really eloquently about

Katia Sand:

what, and Rachael, you, as well in terms of that higher level as well.

Katia Sand:

What are the immediate things that we can do as individuals and within the industry?

Katia Sand:

And, Rebecca, to come to your point earlier, I think that leadership role is

Katia Sand:

gonna be absolutely critical because there are a lot of women, if I'm not mistaken,

Katia Sand:

who, who enter the wealth management industry, but then don't climb the ranks.

Katia Sand:

Don't stick with it long term.

Katia Sand:

And it's that thing about, don't leave until you leave.

Katia Sand:

If you're climbing transitions in your future, don't take your foot off

Katia Sand:

the gas, use the Americanism there until that actually happens because,

Katia Sand:

I think that there's a lot space for, people who've experienced the

Katia Sand:

same transitions as the clients that you're talking to, are going through.

Rebecca Williams:

It's such a great career for women, financial services

Rebecca Williams:

is an amazing career for women, whether you're on the frontline or, not.

Rebecca Williams:

It's just, it, plays to all of our strengths.

Rebecca Williams:

This is a real people business, a people industry.

Rebecca Williams:

And I think some women may be, are scared off by the fact that it's,

Rebecca Williams:

oh, you have to be good at math or good at numbers, but no, you don't.

Rebecca Williams:

Wait, okay, i'll rephrase that, shall I?

Rebecca Williams:

No, I'm not great at math.

Rebecca Williams:

I'm not a mathematician.

Rebecca Williams:

If you've got the people skills and the empathy, you can talk to people, you

Rebecca Williams:

can listen, you can understand, you can have that relationship with someone.

Rebecca Williams:

It's, it's a great career.

Rebecca Williams:

It offers flexibility, you can be really well paid.

Rebecca Williams:

We should be trying to get more women into the industry.

Rebecca Williams:

It's a great place to be.

Jonny Adams:

And where the last closing remarks before we head

Jonny Adams:

off like how do we solve for that?

Jonny Adams:

A short sentence from each of you on how do we get more into the industry?

Jonny Adams:

Because you, give me so much energy, and I've really enjoyed

Jonny Adams:

this short conversation.

Jonny Adams:

I want longer with you guys, but what is the things that we could all be doing?

Jonny Adams:

So who wants to go first?

Rachael Smith:

I'll go first.

Rachael Smith:

Yeah, I think the, this has been mentioned maybe, a few different times,

Rachael Smith:

but, research, with the Edinburgh Futures Institute Compassion and

Rachael Smith:

Financial Services Hub, has proven that the gap, the wealth of vice

Rachael Smith:

gap, it is not about confidence.

Rachael Smith:

Women do not lack confidence, and I love that Alice has called that out.

Rachael Smith:

Women are the CFOs of their own lives and of many of their lives

Rachael Smith:

are the people around them.

Rachael Smith:

And there is not a confidence gap.

Rachael Smith:

Women do not need to change.

Rachael Smith:

And I think the narratives that women need empowering, that women need to

Rachael Smith:

improve their confidence, that women need to be more risk averse, the

Rachael Smith:

narratives around that have to change.

Rachael Smith:

And I think that's where I've been, blown away as well because

Rachael Smith:

I think the narrative is changing.

Rachael Smith:

But what fundamentally, what it invites the industry to do and

Rachael Smith:

individuals within the industry to do, is to challenge themselves and

Rachael Smith:

challenge their own narratives as well.

Rachael Smith:

And I think it's not about confidence, it's not about empowerment.

Rachael Smith:

It's actually about us making the changes.

Rachael Smith:

The industry does need to make some changes.

Rachael Smith:

and there's lots of ways that individuals can get involved around, campaigning

Rachael Smith:

for fair pensions for policy change.

Rachael Smith:

Yeah, I think there's lots of ways that individually we can get involved, but

Rachael Smith:

asking women to change is not one of them.

Jonny Adams:

Brilliant.

Jonny Adams:

Thank you Rachael, for your closing remarks.

Jonny Adams:

Rebecca, what was your opinion?

Jonny Adams:

what's the thing that we could be doing to...

Rebecca Williams:

So I was talking to someone, a client,

Rebecca Williams:

actually, about this the other day, and they said, this is a man.

Rebecca Williams:

He said the, best thing that you could do is, have the right policies in place

Rebecca Williams:

that allow women to have flexibility in the workplace around having children

Rebecca Williams:

around coming back to work, about managing that kind of transition in their lives.

Rebecca Williams:

So that they don't leave the industry and never come back.

Jonny Adams:

Alice, what's your closing on?

Jonny Adams:

How do we create this next wave of female investment directors like you

Jonny Adams:

to coming into this amazing industry?

Alice Wright:

I think it's that we just need to show that it's

Alice Wright:

attractive and it's appealing.

Alice Wright:

And, Rebecca, you've, hit the nail on the head.

Alice Wright:

It's about making it, it flexible.

Alice Wright:

and that works both ways.

Alice Wright:

I think making sure that you don't have meetings at a time when children

Alice Wright:

are meant to be picked up from school.

Alice Wright:

And that's not just for us as advisers.

Alice Wright:

That's also for clients, don't expect a client to come for a meeting at three

Alice Wright:

o'clock when they're, probably nine times out of 10 may have to pick up children.

Alice Wright:

So it's about showing up differently, meeting people where they are, showing

Alice Wright:

everyone that it's a really great, it's a great industry to work from.

Alice Wright:

And I, yeah, I, think it's a great, place to be and I'm really happy

Alice Wright:

that it's the career that I've chose.

Jonny Adams:

Amazing.

Jonny Adams:

I'd just like to say, closing remarks.

Jonny Adams:

Thank you so much for everyone that's joined us to listen to this amazing panel.

Jonny Adams:

I'm just gonna say thank you so much to Rachael Smith from Evelyn

Jonny Adams:

Partners who shared some fantastic insights regarding women in wealth.

Jonny Adams:

We've also had Rebecca Williams, from Rathbones, just some great snippets

Jonny Adams:

and some real honesty and vulnerability shared from yourself there, Rebecca.

Jonny Adams:

So thank you.

Jonny Adams:

I was wondering what you were doing for those five minutes.

Jonny Adams:

Actually,

Rebecca Williams:

Was it that obvious?

Jonny Adams:

And, Alice, thank you.

Jonny Adams:

It's the first time we've met and properly spoken and I really want to

Jonny Adams:

welcome you to the podcast because you've got some amazing insights and

Jonny Adams:

some great points of view to be sharing because you are at the coalface of this

Jonny Adams:

revolution and, moving this forward.

Jonny Adams:

Thank you to all that, have joined today listening to this great episode and

Jonny Adams:

thank you so much to the panellists.

Jonny Adams:

Take care.

Matt Best:

For more insights.

Matt Best:

Make sure you subscribe, and if you enjoy the journey, don't

Matt Best:

forget to leave us a review.

Matt Best:

Your feedback fuels our growth.

Matt Best:

Until next time, keep up that forward thinking mindset.

Matt Best:

Goodbye.

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