Shownotes
Are you putting lipstick on a pig when it comes to marketing your brand and business?
Do you know the difference between brand and branding?
This is the episode where you'll find that out and a whole lot more.
My guest Barnaby Wynter has deep experience and is very highly qualified to discuss brand and marketing. He developed a unique prospect acquisition strategy for Saab in the 1980s which he named The Brand Bucket®. He works now as a professional speaker, addressing over 17,000 business owners across the globe on how marketing has changed. He still advises businesses and startups on marketing strategy and how to implement his 6-step process, and he's here to share that with us.
In this episode:
- understand the difference between brand and branding
- How to effectively sell coaching and speaking services
- What do people really buy?
- Are you sharing too much info?
- The 6-steps to effective marketing
- Why you need to be more like your customers?
- The ONE THING you need more than ANYTHING ELSE in marketing
and you get to share a fun and enlightening chat.
Barnaby's book recommendations were:
- The E-Myth by Michael Gerber
- The thought leaders practice by Matt Church
- Lessons from the Mouse by Dennis Snow
Visit Barnaby's website: http://www.thebrandbucketcompany.com/http://www.thebrandbucketcompany.com/ or find him on LinkedIn.
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