We're bombarded daily with news about groundbreaking science or shiny new technologies. More than ever, we have to rely on the explainers who can help us understand why and how these achievements actually matter. Will they improve our lives, or more importantly the lives of the vulnerable, in meaningful ways? In this episode, we'll hear from one of the most prolific science and tech journalists of the last few decades to help us make sense of it all.
David Pogue was the New York Times weekly tech columnist from 2000 to 2013. He’s a six-time Emmy winner for his stories on CBS Sunday Morning, a New York Times bestselling author, a five-time TED speaker, host of 20 NOVA science specials on PBS, and creator/host of the CBS News/Simon & Schuster podcast Unsung Science.
He’s written or cowritten more than 120 books, including his 2021 magnum opus, How to Prepare for Climate Change. After graduating summa cum laude from Yale in 1985 with distinction in music, Pogue spent ten years conducting and arranging Broadway musicals in New York.
The Unsung Science podcast: https://unsungscience.com/
How to Prepare for Climate Change: Amazon
David's Website: https://davidpogue.com/
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For this semester's essays, I don't know how you're going to know if
David Pogue:they were generated by ChatGPT or not.
Aaron - Interview:Yeah, I won't.
Aaron - Interview:I mean, the ship has sailed.
Aaron - Interview:It's 10 short answer questions, is my final, and it, you know, it went live
Aaron - Interview:last week and it's due on Friday and...
David Pogue:oh my God.
Aaron - Interview:Yeah, I'll have no way to know.
Aaron - Interview:Other than the hope that if you cheat in an ethics class, then
Aaron - Interview:I don't know what to tell you.
Aaron - Narration:Hi, I'm Aaron Miller, and this is How to Help, a
Aaron - Narration:podcast about having a life and career with meaning, integrity, and impact.
Aaron - Narration:This is season two, episode eight, Explaining Science for Everyone.
Aaron - Narration:This episode of How to Help is sponsored by Merit Leadership, home
Aaron - Narration:of The Business Ethics Field Guide.
Aaron - Narration:Thank you for all the ways that you support the podcast, especially for
Aaron - Narration:sharing it with others and for leaving positive reviews on Apple Podcasts.
Aaron - Narration:Those two things make the biggest difference in helping us to
Aaron - Narration:grow and to reach more people.
Aaron - Narration:Take a moment to consider with me all that's changed in science and
Aaron - Narration:technology over the last 20 or so years.
Aaron - Narration:It was nearly 20 years ago now that the human genome was fully
Aaron - Narration:sequenced, all 3.2 billion base pairs.
Aaron - Narration:Since that time, CRISPR technology has been developed to allow individual
Aaron - Narration:gene editing in living cells.
Aaron - Narration:Advances in medical science are saving many more lives than before.
Aaron - Narration:If you live in the US and get cancer, your chance of dying from it has declined
Aaron - Narration:by about 13% compared to 20 years ago.
Aaron - Narration:That might not seem like much, but it amounts to around 3.5 million
Aaron - Narration:extra cancer survivors since 2002.
Aaron - Narration:During that same time period, global child mortality has declined by almost half.
Aaron - Narration:Mostly thanks to improved treatments for diarrhea, malaria, measles,
Aaron - Narration:and respiratory infection.
Aaron - Narration:This means nearly 5 million more children per year are living beyond age five.
Aaron - Narration:Consider the smartphone that you might be using to listen to this podcast.
Aaron - Narration:20 years ago, this thing that fits in your pocket would've made the list of the
Aaron - Narration:five fastest super computers in the world.
Aaron - Narration:And it can do things computer scientists used to only dream of.
Aaron - Narration:It can show you every picture that you have with a dog in it.
Aaron - Narration:You can even use it to ask ChatGPT to write everything from an apology email to
Aaron - Narration:the essays for your college applications.
Aaron - Narration:Not that you should, but more on that later.
Aaron - Narration:In the last 20 years, NASA has landed not one but four rovers on
Aaron - Narration:Mars, and has even flown a drone there despite an atmosphere that's a
Aaron - Narration:hundred times thinner than Earth's.
Aaron - Narration:Scientists also have detected for the first time gravitational waves
Aaron - Narration:formed billions of years ago, like echoes from the dawn of the universe.
Aaron - Narration:It's not all rosy, of course.
Aaron - Narration:The 10 warmest years in recorded history have all happened since 2010.
Aaron - Narration:The global Covid pandemic probably killed around 14 million people, even
Aaron - Narration:with a record setting development time for a vaccine to treat it.
Aaron - Narration:Fueled in part by social media that didn't exist 20 years ago, Democrats and
Aaron - Narration:Republicans are twice as likely to view the other party as very unfavorable.
Aaron - Narration:It's easy to think that science and technology are causing serious
Aaron - Narration:problems and not just solving them.
Aaron - Narration:My guest today is the veteran science and technology journalist, David Pogue.
Aaron - Narration:He's reported on all that I mentioned and more for over two decades.
Aaron - Narration:He wrote The New York Times tech column, has hosted over 20 Nova specials for
Aaron - Narration:PBS, and is a longtime journalist with the CBS Sunday Morning program,
Aaron - Narration:winning six Emmys along the way.
Aaron - Interview:I also have to say, I feel a little self-conscious
Aaron - Interview:interviewing a seasoned journalist like yourself, and so, so if you're thinking
Aaron - Interview:in the back of your head like, oh man, what a dumb question that he just
Aaron - Interview:asked, um, feel free to point that out.
Aaron - Interview:I'm happy for any tips or pointers as we go.
David Pogue:Okay.
Aaron - Narration:Throw in five TED talks, around 120 books, including his
Aaron - Narration:most recent one, How to Prepare for Climate Change, and his new podcast Unsung
Aaron - Narration:Science, and his 1.2 million followers on Twitter, and you're hard pressed to
Aaron - Narration:find any science communicator with more reach or experience than David Pogue.
Aaron - Narration:He has seen, heard, and almost done it all.
Aaron - Interview:In a lot of your reporting, you've been a test subject
Aaron - Interview:or a Guinea pig, and I'm curious if you maybe had some moments that you, that had
Aaron - Interview:the biggest impact on you, for better or worse, that sort of felt most memorable.
David Pogue:For both Nova and for CBS Sunday Morning, I've often
David Pogue:served as the audience's stand in, you know, experiential television.
David Pogue:I mean, for Nova, I joke that, you know, the basic formula for the shows we've
David Pogue:done is they try to kill me on camera.
David Pogue:I mean, I've been hang gliding.
David Pogue:They sent me swimming with 13 foot sharks and handling them in The Bahamas.
David Pogue:I mean, I rode in an Indie 500 race car with Mario Andrei.
Aaron - Interview:Yeah.
David Pogue:And at one point, they were studying a bizarre occurrence in the
David Pogue:nineties where some Army Rangers were in training in Florida and it was 65 degrees
David Pogue:out and five of them died of hypothermia.
David Pogue:And the army couldn't figure out how you can die when it's 65 degrees out.
David Pogue:So they built this amazing environmental chamber center in Natick, Massachusetts,
David Pogue:where they can study the effect of wind, weather, cold, rain, you know,
David Pogue:every, every different atmospheric effect on the human body, especially
David Pogue:when it's tired or carrying gear.
David Pogue:And they put me through the same thing.
David Pogue:They sprayed me for 15 minutes with rain, 49 degree water.
David Pogue:Then they chilled the chamber to 49 degrees.
David Pogue:Then they turned on 15 mile an hour wind machines to make
David Pogue:sure that I was truly cold.
David Pogue:Then they put a hundred pound pack on my back.
David Pogue:Then they put me on the treadmill for six hours.
David Pogue:Then they put a rectal thermometer into me.
David Pogue:By the way, the Army apparently can't afford wireless ones.
David Pogue:These are corded, rectal thermometers.
David Pogue:So you have this tail trailing out.
David Pogue:I mean, it was so miserable.
David Pogue:It was the worst, worst experience in my life, but it made very good television.
David Pogue:That was pretty memorable.
Aaron - Narration:The conversation about to unfold is going to cover a
Aaron - Narration:wide range of topics, but all around this idea of explaining the good
Aaron - Narration:that science and technology do in the world and where they're falling short.
Aaron - Narration:You've probably guessed that David is optimistic about what science
Aaron - Narration:can do to improve the world.
Aaron - Interview:What do you think some of the ways are that science and
Aaron - Interview:technology are improving people's lives in a way that people aren't seeing?
Aaron - Interview:You know, telling Alexa to turn on your lights or changing your thermostat from
Aaron - Interview:around the world, those are cool but they're right in front of everybody
Aaron - Interview:and it feels like there are a lot of ways, and that you've reported on
Aaron - Interview:some of these, many of these, there are a lot of ways where science or
Aaron - Interview:technology are improving people's lives in a way that they don't actually see.
David Pogue:Yeah, I mean, I mean, the answer is everywhere.
David Pogue:I mean, everywhere.
David Pogue:Every study, every experiment you know, every medicine you take, every you
David Pogue:know app you run on your phone, the phone itself, all the transportation.
David Pogue:We just learned last month that we can deflect an asteroid that
David Pogue:might be heading our way to earth.
David Pogue:I mean, everything.
David Pogue:Food you eat, the clothes you wear, the internet.
David Pogue:It's all science and technology.
David Pogue:Every problem there is to solve boils down to science and tech.
David Pogue:And, and it cracks me up that, no, it doesn't crack me up, it makes me
David Pogue:sob that Americans have this sort of anti-science slant these days.
David Pogue:They're, you know, people are terrified of 5G and, and vaccines
David Pogue:and, you know, proven science.
David Pogue:Everything you like in your life came from experimentation and study and science.
Aaron - Narration:Looking around you, you'll see what David means.
Aaron - Narration:Much of the technology you rely on every day didn't exist even just 50 years ago.
Aaron - Narration:Our lives are constantly and immeasurably improved by the hard
Aaron - Narration:work of scientists and engineers.
Aaron - Narration:So why is so much of the public instinctively skeptical
Aaron - Narration:about their accomplishments?
Aaron - Narration:Part of it is that the work they do is complex, and the truth is nuanced.
Aaron - Narration:But it's also because science needs better communicators.
Aaron - Interview:Can you talk about what it's like as a science reporter
Aaron - Interview:struggling with how you communicate that nuance, especially when you know
Aaron - Interview:better than anybody, how long you're gonna keep somebody's focus on, on
Aaron - Interview:the things that you're reporting?
David Pogue:I mean, yes, nuance is a problem when you're
David Pogue:communicating to the public.
David Pogue:And fear is a problem.
David Pogue:We naturally have a fear of the unknown, so any new technology that
David Pogue:we don't understand, we condemn.
David Pogue:This has gone back for, you know, centuries.
David Pogue:People were afraid of the steam trains.
David Pogue:People were afraid of airplanes.
David Pogue:People were afraid of microwaves.
David Pogue:Every new technology is terrifying because it's new and we don't understand it.
David Pogue:On the nuance question, I very much feel that scientists, as opposed
David Pogue:to science communicators like me, are too in love with nuance.
David Pogue:They're too afraid to make bold statements.
David Pogue:I feel like we, we cost ourselves decades of climate action because
David Pogue:scientists have to couch everything and disclaimers and degrees of
David Pogue:uncertainty and, and stuff like that.
David Pogue:I mean, I get that you need to be careful and you can't make sweeping
David Pogue:statements, but when pressed, you know, the scientists would probably say,
David Pogue:I mean, yeah, what I said is true.
David Pogue:Yes, of course there are footnotes, but what I said is mostly true.
David Pogue:And right now I feel like that's not the way it goes.
David Pogue:Right now, I feel like the, the certainty and the uncertainty are
David Pogue:presented in equal-sized handfuls when, when new sciences presented.
David Pogue:So it's, you know, it's tough because that's the way scientists are trained,
David Pogue:is to make a big fuss over the possible exceptions to what they're reporting.
David Pogue:But it does mean that action is slower to come.
Aaron - Narration:Part of the communication problem in science and
Aaron - Narration:technology is also that we've learned to be skeptical because big trumpeted
Aaron - Narration:advances don't always pan out as promised.
Aaron - Narration:Put another way, where are the fusion-powered, autonomous,
Aaron - Narration:flying cars that we've been expecting since we were kids?
Aaron - Interview:Having observed firsthand all the things that you
Aaron - Interview:have, what lessons should we take from the fads that sometimes get built up
Aaron - Interview:around science versus the, the real hard day-to-day grind of incredible
Aaron - Interview:science that diverts asteroids?
David Pogue:I mean, first of all, you have to question who's
David Pogue:doing the reporting and why.
David Pogue:Is there, is there a motive?
David Pogue:You know, in, in my tech reporting days, we would hear overwhelming
David Pogue:numbers of headlines about 3D printers that everyone would have
David Pogue:a 3D printer next to the toaster.
David Pogue:When the door needed a new hinge, we'd 3D printed it.
David Pogue:When a button would fall off our sweater, we'd 3D print it.
David Pogue:It just never happened.
David Pogue:I mean, 3D printers are there and they have their uses, but as
David Pogue:an everyday consumer item that is on every kitchen counter, no.
David Pogue:I used to laugh at the smart home push.
David Pogue:You know, for 30 years I went to those CES, consumer electronics show type
David Pogue:things out in Las Vegas every year.
David Pogue:And every year the theme would be: your home is gonna be smart
David Pogue:and everything will be connected.
David Pogue:And when you unlock the front door, the lights will come on and the AC
David Pogue:will come on and the music will play.
David Pogue:And you know, it just, it just never happened.
David Pogue:Like decades...
David Pogue:they promoted that stuff.
David Pogue:Yeah, but sometimes it just takes time.
David Pogue:You know, electric cars, everyone said, "Ah, they're dead.
David Pogue:Range anxiety.
David Pogue:Nothing, nothing's gonna happen."
David Pogue:It just took time.
David Pogue:And now you couldn't buy an electric car if you wanted one.
David Pogue:It's the, the waiting list is like eight months long and sales
David Pogue:tripled during the pandemic.
Aaron - Narration:Another legitimate concern is whether or
Aaron - Narration:not scientists and engineers are working on the right problems.
Aaron - Narration:Being able to turn your lights on with your voice isn't a massive
Aaron - Narration:innovation, even if it's convenient.
Aaron - Narration:But thousands of smart people work on how to make this better.
Aaron - Narration:What if instead they were working on ideas that improved the
Aaron - Narration:lives of the most vulnerable?
Aaron - Interview:Do you have thoughts around this idea, like
Aaron - Interview:how science and tech ought to be focused more on the problems of the
Aaron - Interview:most vulnerable people in the world?
David Pogue:I mean, I'm, I'm not an expert on economics, but I'm,
David Pogue:my gut tells me it's, it's just a matter of a capitalist society.
David Pogue:Most people go into most businesses to make money, and you don't
David Pogue:make money from poor countries.
David Pogue:There are, you know, some really noble and amazing efforts.
David Pogue:You know, there's those incredibly inexpensive solar panels that have
David Pogue:been distributed in poor villages in Sub-Saharan Africa where they
David Pogue:had been burning kerosene, which, you know, makes them sick and makes
David Pogue:their small homes very filthy.
David Pogue:And now you can get a small solar panel for, you know, a dollar and it'll power
David Pogue:your light, and you're fan, and and so on.
David Pogue:There are these incredible advances in medicine distribution.
David Pogue:You know, o one thing you don't have when you live in a
David Pogue:desperately poor country is glasses.
David Pogue:There's no, there's no CVS, there's no LensCrafters, and they have just as
David Pogue:many eye problems as wealthy people do.
David Pogue:So, you know, these cool vans that drive from village to village
David Pogue:and fit people with glasses, which changes lives all the time.
David Pogue:There is, oh, this one makes me crazy.
David Pogue:There's a blindness that affects millions upon millions of children's
David Pogue:from a lack of, of a certain vitamin or mineral, and we found a way to grow
David Pogue:rice--they call it golden rice--that includes that vitamin that would prevent
David Pogue:millions of people from going blind.
David Pogue:So far the countries that need it will not accept the rice because it came
David Pogue:about through genetic modification, which is of course an entire
David Pogue:podcast topic, or 50, unto itself.
David Pogue:But basically in this country, all the corn we eat, all the uh, soy we eat has
David Pogue:been genetically modified and it's safe.
David Pogue:It's just, we just accelerated what nature does on its own.
David Pogue:But it's not trustworthy because it's new and people don't understand it.
David Pogue:So point is there are companies doing some good work, but there's not a profit
David Pogue:motive to it, and so it's never going to get the same balance of attention.
Aaron - Narration:David's podcast, Unsung Science, is one of the best
Aaron - Narration:places to turn if you're looking for the science stories of good that
Aaron - Narration:are not getting enough attention.
Aaron - Narration:One of my favorite episodes is the one called "Chainsaws, Women
Aaron - Narration:and the Cape Town Drought."
Aaron - Narration:It tells the story of how climate scientists and the Cape Town
Aaron - Narration:community in South Africa came together to rescue the city water
Aaron - Narration:sources from going completely dry.
Aaron - Narration:It's an awesome story, and I saw the lasting effects of it firsthand when
Aaron - Narration:I was in Cape Town this past November.
Aaron - Narration:The innovation there really worked.
Aaron - Narration:Speaking of climate change, this is an area where the financial
Aaron - Narration:incentives and scientific consensus are finally coming together.
Aaron - Narration:Improvements in climate technology have been accelerating, but it creates
Aaron - Narration:an interesting new challenge for science communicators like David who
Aaron - Narration:want to motivate the continued changes needed in our behavior and economy.
David Pogue:There has been a complete turnaround in the last two years regarding
David Pogue:hope for our climate future, and it's tricky as a reporter or an editor, or
David Pogue:a magazine, or a website because if you broadcast this good news too much,
David Pogue:you worry about decreasing the urgency that people feel about making change.
David Pogue:So you have a counter incentive to publicizing the good news when it comes
David Pogue:to climates, and I, I totally see that.
David Pogue:But on the other hand, the goal here is to decarbonize our species, to stop pumping
David Pogue:carbon into the air from transportation, agriculture, manufacturing, and so on.
David Pogue:And power generation is a big one.
David Pogue:And in 2022, we got 28% of our power from solar.
David Pogue:And I mean, we used to, if you ask the average American, they're
David Pogue:like, "Oh yeah, solar power.
David Pogue:That's this fringe 1% thing."
David Pogue:No, it's almost a third.
David Pogue:And of all the new electrical capacity installed this year, 72% of it was
David Pogue:solar and wind, and 0% was coal.
David Pogue:This year we generated more power from just wind, just
David Pogue:wind, than coal or nuclear.
David Pogue:And that's, that's a first in history.
David Pogue:Gigantic progress being made on decarbonizing and you just,
David Pogue:you just don't hear about it.
David Pogue:Of crouse, It doesn't mean we don't have more to go.
David Pogue:That doesn't mean we're gonna meet the deadline.
David Pogue:And it certainly doesn't mean we're ever going to go back to
David Pogue:the weather of the eighties.
David Pogue:You know, those days are gone.
David Pogue:You know, most of the heat, 93% of the new heat trapped by the greenhouse
David Pogue:layer is stored in the ocean.
David Pogue:And the oceans take decades or generations to heat up or cool down.
David Pogue:So basically in our lifetimes, our children's lifetimes, we
David Pogue:will not see a return to the old, the old weather patterns.
David Pogue:But the question is, can we stop the weather patterns from making
David Pogue:it unlivable in most parts of the earth, and there is still some hope.
Aaron - Interview:What should the typical consumer be doing?
Aaron - Interview:Because I've read different perspectives on this and one of them is that it should
Aaron - Interview:be an all-hands-on-deck kind of approach, and then others more skeptically have
Aaron - Interview:said that the average consumer actually has very little influence other than
Aaron - Interview:making sure they support policies that have the capacity for bigger change.
Aaron - Interview:So we're putting the right people in charge, but beyond that, the things
Aaron - Interview:I do in my day-to-day life have such a tiny effect on the climate that,
Aaron - Interview:you know, whatever I were to do wouldn't really move the needle in
Aaron - Interview:any way that's worth all the effort.
David Pogue:Well, in one way that's true.
David Pogue:If you change your light bulbs to LEDs or start taking the subway
David Pogue:instead of driving, you will not save the planet by yourself.
David Pogue:IN another way, taking those steps does have an effect, and it's
David Pogue:this notion of social pressure.
David Pogue:People will see what you're doing and people will suddenly consider, "Wait.
David Pogue:That guy, Professor Miller does, does it this way.
David Pogue:So clearly it's normalized.
David Pogue:Clearly it's, it's possible to live a good life doing it the way he does.
David Pogue:Maybe I should try that."
David Pogue:Imagine a cafeteria where everybody's having lunch, and then
David Pogue:on queue, 70% of the people in that room look up and to the left.
David Pogue:What are you gonna do?
David Pogue:You're gonna look up and to the left.
David Pogue:You do what other people do, and that's, that's the effect that
David Pogue:we'll have when a lot of people start making lifestyle changes.
David Pogue:But in the larger sense, yes, your efforts are best spent affecting
David Pogue:your institutions and your government and the companies you buy from.
David Pogue:That kind of pressure will have a much bigger impact than
David Pogue:any single thing that you do.
David Pogue:And it doesn't mean you need to run for president.
David Pogue:I mean, it can be your church or your temple, it can be your school board, it
David Pogue:can be the local Chamber of Commerce, it can be the company you work for.
David Pogue:You can make changes within organizations and institutions that have a big effect.
David Pogue:Much bigger than a solo effect.
Aaron - Narration:But, as individuals we do need to take some of our focus
Aaron - Narration:in trying to prevent climate change and instead start preparing for it.
Aaron - Narration:On this topic, David has literally written the book.
David Pogue:And I should also say that, you know, as a guy who spent
David Pogue:two years working on a book called How to Prepare for Climate Change,
David Pogue:the other thing most people are not doing is preparing for climate change.
David Pogue:That again, used to be a controversial stance, like should we tell people to
David Pogue:accept what has changed and make changes to prepare changes in their insurance,
David Pogue:and how they talk to their children, in what they grow in their gardens, and how
David Pogue:they make their investments, and how they renovate their homes, or is that admitting
David Pogue:defeat and getting people less excited about trying to mitigate the emissions.
David Pogue:And I think now most experts agree that we need to do both.
David Pogue:We need to mitigate the emissions and adapt for what has changed
David Pogue:and will continue to change.
David Pogue:So that's the other thing I think most people are not doing enough is
David Pogue:preparing for what is now inevitable.
Aaron - Interview:I think this illustrates: these problems are complex,
Aaron - Interview:the solutions are never one size fits all, they require people to have a
Aaron - Interview:sophisticated understanding of things.
Aaron - Interview:And that's not how the message typically gets out into the world.
Aaron - Interview:I think of like health reporting, for example, and how it feels like every
Aaron - Interview:year there's some newfad diet that likes to oversimplify the secret to weight
Aaron - Interview:loss or avoiding cancer or whatever.
Aaron - Interview:If you just eat eight cucumbers a day, you're gonna be, you know, much healthier.
Aaron - Interview:Whatever it is.
David Pogue:That one works, actually.
Aaron - Interview:Oh yeah.
Aaron - Interview:Well, my wife would agree with you actually.
Aaron - Interview:She's a very healthy eater.
Aaron - Narration:Listening to David, you might assume that his science
Aaron - Narration:expertise started with something like a degree in biochemistry from MIT.
Aaron - Narration:This part of the episode will probably surprise you, because David's first
Aaron - Narration:career wasn't in the lab, but on Broadway.
David Pogue:Yeah.
David Pogue:I have the very definition of an unconventional career path.
David Pogue:I grew up obsessed with magic.
David Pogue:I loved I Dream of Jeannie and Bewitched and the $6 Million Man.
David Pogue:And I just, I wanted to be magic.
David Pogue:I became a magician.
David Pogue:I did 400 birthday parties growing up as a teenager.
David Pogue:I just, I wanted there to be magic, basically.
David Pogue:That's my own self-analysis.
David Pogue:That's how this whole tech thing began.
David Pogue:You know, you could really argue that opening your phone right
David Pogue:now and resetting your thermostat 3000 miles away is kind of magic.
David Pogue:Or, you know, speaking aloud in your house to turn the lights off
David Pogue:and having it happen is, is magic.
David Pogue:But I was also really into music, so I, I wrote and played the piano for children's
David Pogue:musicals growing up in Cleveland.
David Pogue:And then I went to college and wrote musicals all through college.
David Pogue:And then when I got out of college, I was, I was a music major and I
David Pogue:went to New York and became, uh, a Broadway conductor for 10 years.
David Pogue:I played in orchestra pits and conducted and did vocal arrangements.
David Pogue:And that's really the key to my story because in 1986 or so, the, the Mac
David Pogue:had just come out in 1984 and there was this music software that...
David Pogue:for the first time since the monks started writing music on paper as notation,
David Pogue:there was a new way to input music and it was a software program called Finale.
David Pogue:And basically you just play on your midi keyboard, your synthesizer, and
David Pogue:it would write out the notes for you.
David Pogue:It's, you know, it's sort of the musical sheet music equivalent of Siri where you
David Pogue:dictate, and it just changed everything.
David Pogue:I mean, people did not have to write out every note by hand for
David Pogue:the first time in human history.
David Pogue:So I really wanted this program, but it was a thousand dollars and I was a
David Pogue:struggling musician, couldn't afford it.
David Pogue:So I was a, a member of a computer club, the New York Mac Users Group, and we
David Pogue:had a newsletter and the editor said, "Why don't you write this company and
David Pogue:tell them that you're a reviewer and they'll have to send you a free copy?"
David Pogue:It was a great idea.
David Pogue:Great idea.
David Pogue:And so I did.
David Pogue:And they did.
David Pogue:And suddenly I had Finale for free and I wrote a review.
David Pogue:And then I'm like, well, heck, I could do that for Photoshop.
David Pogue:And then I did the same thing and I could do that for Microsoft
David Pogue:stuff and I did the same thing.
David Pogue:So that's how we started writing about tech is to get free apps.
Aaron - Interview:That's so great.
Aaron - Interview:I love that.
David Pogue:Yeah.
David Pogue:And then eventually I started doing the same thing and getting paid for it with,
David Pogue:I wrote for MacWorld magazine for 13 years and then the New York Times needed
David Pogue:a new tech columnist in the year 2000.
David Pogue:So I joined them and did that for 13 years, slowly phasing
David Pogue:out of musical theater.
David Pogue:But you know, it's never really gone from my blood.
David Pogue:And then once the New York Times byline was there, then all kinds of doors opened.
David Pogue:You know, Nova, the PBS science show, asked me to host one of
David Pogue:their shows, and that led to a long career of hosting Nova specials.
David Pogue:20 of them.
David Pogue:Also, CBS Sunday morning came a-calling 2002 and asked if I would do one
David Pogue:story on what was then the hot new invention called the Digital Camera.
David Pogue:And so I demonstrated that for, for the viewers.
David Pogue:They asked me to come back and do another story, and another.
David Pogue:And you know, 21 years later I'm still doing CBS Sunday Morning stories.
David Pogue:Anyway, overall, the overarching themes have been, you know,
David Pogue:science, tech, music, entertainment, showmanship, and explaining.
David Pogue:I guess that's, that's ultimately what I do is I'm an explainer.
Aaron - Narration:When you know this backstory, David's reporting makes
Aaron - Narration:sense, because he specialized for years in how to capture people's attention.
Aaron - Narration:Once you have that, they'll listen to what you have to say.
Aaron - Narration:His distinctive quality as a science explainer is how he can simplify complex
Aaron - Narration:ideas for non-experts to understand.
Aaron - Narration:For example, if you know that mRNA vaccines are a big deal, but you don't
Aaron - Narration:get the science of why they're a big deal, listen to episode two of his podcast.
Aaron - Narration:In it, David explains how these vaccines work by comparing them
Aaron - Narration:to ordering food at a restaurant, something we can all understand.
Aaron - Narration:He described this a bit in our interview.
David Pogue:In the podcast episode I did about it, somebody made the analogy
David Pogue:of there's a restaurant in every one of your cells and your dna in the nucleus.
David Pogue:In the middle is the chef, and they send instructions to this little
David Pogue:messenger chemical called Messenger RNA or mRNA that runs out to the
David Pogue:dining room, which is the outer part of the cell, and gives instructions
David Pogue:to your protein making apparatus to make things that fight disease.
David Pogue:And so the idea is we are reprogramming the messenger from the DNA to the
David Pogue:outer part of the cell to carry new instructions to tell the proteins to
David Pogue:make defenses against these diseases.
Aaron - Narration:I've benefited personally from David's abilities.
Aaron - Narration:Just after finishing law school, I was running a small blog about
Aaron - Narration:iMovie software, just as a hobby.
Aaron - Narration:David had written a New York Times tech piece about the new version of the
Aaron - Narration:software and I sent him links to my site.
Aaron - Narration:And he replied!
Aaron - Narration:After a few exchanges, he invited me to tech edit his next iMovie book, part of
Aaron - Narration:his long-running Missing Manual series.
Aaron - Narration:That turned into three subsequent books about iMovie that we co-authored, which
Aaron - Narration:was an awesome and empowering experience.
Aaron - Narration:David is an exceptionally clear and entertaining writer,
Aaron - Narration:and he taught me a lot.
Aaron - Narration:In fact, the experience writing with him led me to co-authoring The
Aaron - Narration:Business Ethics Field Guide with my friends Brad Agle and Bill O'Rourke.
Aaron - Narration:I credit much of its success to all that I learned by working with David.
Aaron - Narration:His talent for explaining things so well has opened door after door for David, too.
Aaron - Narration:It turns out that work as a science explainer can lead
Aaron - Narration:to a pretty adventurous life.
Aaron - Interview:Are there moments that still blow your mind when you reflect on
Aaron - Interview:them, where it's like, I can't believe I'm here experiencing this incredible thing?
David Pogue:I mean, I will say swimming with the sharks is pretty memorable.
David Pogue:They had a shark wrangler, and an underwater cameraman, and an assistant.
David Pogue:All of us did the dive.
David Pogue:They all had full body chain mail suits, and I didn't.
David Pogue:I was, I was just in a wetsuit.
David Pogue:I'm like, "Can someone explain to me why I'm the only one
David Pogue:who didn't get chainmail?"
David Pogue:And the story was about why nothing grows on sharks like bacteria, barnacles, algae.
David Pogue:Nothing grows on sharks like they do on, for example, ships.
David Pogue:And it turns out it's because they have this wild, very fine micro
David Pogue:groove pattern in their skin.
David Pogue:They have like tiny, tiny microscopic scales called denticles.
David Pogue:And if you pet a shark head to tail, you don't feel, it just feels like vinyl.
David Pogue:But if you pet the shark, the other direction, you, you feel how it's
David Pogue:rough and that's, that's those little grooves you're feeling.
David Pogue:And that's why we needed to actually go down and touch them and wrangle them.
David Pogue:And I remember when we were still on the ship, the shark expert said, "Now I'm
David Pogue:going to wave these bloody fish guts in the water to attract the sharks to us.
David Pogue:So I would advise that you, David, keep your arms by your sides.
David Pogue:Don't wave them because the shark's gonna think you've got food and come at you."
David Pogue:So if you see, if you see the finished, finished footage, like my arms are
David Pogue:crossed under my armpits, I'm like,
Aaron - Interview:As tight to your body as you can get them.
David Pogue:Exactly.
David Pogue:Like a stone.
David Pogue:And it didn't work anyway.
David Pogue:Like the shark came and got the chum and then saw me with these
David Pogue:dead eyes and swam straight at my face like, "Do you have any?!?"
David Pogue:It was just the scariest thing.
David Pogue:I mean, if it had decided to eat me, there was just nothing I could do.
Aaron - Interview:So is there something you haven't done yet or experienced
Aaron - Interview:yet that you hope to someday?
David Pogue:I mean, someday I'd like to experience zero gravity.
David Pogue:I, I don't know if I'm ready to ride on one of those experimental rockets,
David Pogue:which seems still super dangerous.
David Pogue:But at the very least, maybe on my 60th birthday, I'll
David Pogue:sign up for the vomit comet.
David Pogue:You know that airplane that right flies in a steep arc so that you
David Pogue:experience 30 seconds at a time of zero gravity and floating in the air.
David Pogue:I think that'd be really fun.
Aaron - Narration:And now for a word from our sponsor.
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Aaron - Narration:Now that we know more about David and his decades of expertise, I wanted
Aaron - Narration:to ask him about a range of topics.
Aaron - Narration:So let's dig into them.
Aaron - Interview:Let's start with this one: social media.
Aaron - Interview:Has it been, do you think, net positive or net negative as far
Aaron - Interview:as its technological usefulness?
David Pogue:Yes.
David Pogue:I mean, yeah.
David Pogue:I mean, most of the focus is on the negative, which is, I mean, gigantic
David Pogue:negative effects, polarization and depression and so on, but,
David Pogue:you know, also wonderful effects.
David Pogue:You know, uprisings against totalitarianism, and organizing
David Pogue:events to fight for climate, or celebration of good deeds.
David Pogue:I mean, just an immense amount of stuff that it doesn't get a lot of press.
David Pogue:I've been assigned a story for Christmas Day for CBS Sunday Morning
David Pogue:about the good news of 2022, and believe it or not, there was some.
David Pogue:In fact, there was a lot, but it doesn't get press, and I think it's
David Pogue:because bad news breaks, right?
David Pogue:It, bad news tends to strike suddenly, but good news is just this constant
David Pogue:river that's, that's more quiet and it's going on all the time everywhere.
David Pogue:So it doesn't make headlines, but it's, it's happening.
David Pogue:So, yeah, you know, I think the same social media, it's been a giant change
David Pogue:with huge, positive and negative effects.
David Pogue:Yeah.
Aaron - Interview:What about crypto and blockchain?
Aaron - Interview:Are there things about those technologies that most people
Aaron - Interview:just don't understand enough?
David Pogue:I don't think most people understand it at all.
David Pogue:I think, you know, the whole thing was this, it was supposed to be unregulated.
David Pogue:There weren't going to be middlemen.
David Pogue:There weren't going to be banks.
David Pogue:There was gonna be nobody charging fees.
David Pogue:And I think that, you know, the irony is that already in its
David Pogue:early days, we have most of that.
David Pogue:There are middlemen.
David Pogue:There are exchanges.
David Pogue:You pay fees when you do transactions.
David Pogue:There isn't regulation much, but it will be regulated.
David Pogue:There's no question.
David Pogue:I mean, it's just, yeah, it's just a free for all right now.
David Pogue:So I, you know, I think most people don't understand that.
Aaron - Interview:Are there any advancements on the horizon
Aaron - Interview:in health that are especially exciting or interesting to you?
David Pogue:mRNA vaccines.
David Pogue:It's a whole realm.
David Pogue:It's not just the Covid vaccine.
David Pogue:It's a new way of programming your own body to fight disease.
David Pogue:And Covid is only the beginning of it.
David Pogue:I mean, they're looking at diabetes and cancer and all kinds of diseases.
David Pogue:HIV, Lyme disease, all kinds of things could be fixed, and some
David Pogue:are already in trials, you know?
David Pogue:So I think the mRNA vaccine revolution is just...
David Pogue:we've just seen the tip of the iceberg.
David Pogue:It's really thrilling.
Aaron - Interview:As you look at all the fields you reported on.
Aaron - Interview:Are there fields where you think, "Man, we need more people in this one"?
David Pogue:It's a weird time, right?
David Pogue:Because it used to be that, you know, programmers would never be in short
David Pogue:supply, and now of course you have these massive layoffs by all the tech companies
David Pogue:and now you're, you're sort of crazy if you go major in computer science.
David Pogue:But this, this could just be a, a glitch.
David Pogue:I'd say obviously AI is just exploding right now and ethicists in AI, obviously.
David Pogue:AI experts are getting massive, lucrative offers right now as
David Pogue:they get out of grad school.
David Pogue:In medicine, I'm probably not the guy to say, but obviously mRNA is a hot field
David Pogue:and personalized medicine is a hot field.
David Pogue:And you know, the world also needs attention.
David Pogue:I, I don't know how we're gonna solve the rare disease problem, but there are
David Pogue:no, no pharmaceutical company's gonna develop a drug for a horrible disease
David Pogue:that affects only 150 people and we have no real way of solving that problem.
David Pogue:But man, if you ever have an option of what you want to work on, there's
David Pogue:gonna be a rewarding field for you if you can, if you can afford it.
Aaron - Narration:David and I also found ourselves in a lengthy conversation
Aaron - Narration:about machine learning and AI.
Aaron - Narration:This past year has brought a dizzying array of technologies
Aaron - Narration:that can make art or write poetry at a level that's almost human.
David Pogue:Right now, what's really hot on my mind are two gigantic
David Pogue:innovations from this company, OpenAI, which is a Silicon Valley
David Pogue:artificial intelligence company.
David Pogue:A lot of your listeners have probably heard of Dall-E, which
David Pogue:is across between Wall-E, the Pixar movie, and Dali, the artist.
David Pogue:This is this website where you can type in a description of any kind of art.
David Pogue:You want like a panda made of Legos, hula dancing on the rings of Mars, painted
David Pogue:in the style of Monet , and in seconds it'll produce that piece of finished art.
David Pogue:It can be a painting, a cartoon, a pencil sketch, a sculpture, a a knit
David Pogue:something, photorealistic, CGI generated.
David Pogue:You can make it look whatever you want in the style of whoever you want.
David Pogue:And that's very thrilling and very terrifying because of course it instantly
David Pogue:means who would ever hire an artist again.
David Pogue:But then something even more radical came out, which is,
David Pogue:it has the awful name ChatGPT.
David Pogue:Basically, it's an artificial intelligence writer, so it's exactly
David Pogue:the same thing, but for prose.
David Pogue:So you can type in, you know, write a limerick about,you know,
David Pogue:being an economics professor.
David Pogue:Or write an apology letter to my wife for being late to her birthday dinner.
David Pogue:Or this is the code I've written and it has a bug that I can't find.
David Pogue:Solve the code.
David Pogue:Or write the instructions for a peanut butter and jelly sandwich, written
David Pogue:in the style of the King James Bible.
Aaron - Narration:You've almost certainly played around with these tools in the past
Aaron - Narration:year or maybe even used them for work.
Aaron - Narration:And if you haven't, then you really should.
Aaron - Narration:In fact, we all need to understand what they can do because the ground
Aaron - Narration:is shifting for all kinds of careers because of this technology, including
Aaron - Narration:mine as a college professor.
Aaron - Narration:This was a fun, if somewhat troubling, part of our interview.
David Pogue:It's terrifying.
David Pogue:It's the absolute end of the college entrance essay.
David Pogue:It's the end of homework.
David Pogue:It's the end of letter writing.
David Pogue:My son is applying to colleges.
David Pogue:He's, he happens to be a Scrabble champion and so he won the the
David Pogue:Nationals twice a couple years ago.
Aaron - Interview:That's amazing.
David Pogue:So that's what he wrote his college essay.
David Pogue:So I, to compare, I said to this thing, write a college essay
David Pogue:about being a Scrabble champion.
David Pogue:And it, it basically wrote the same essay.
David Pogue:You know, "I've been fascinated by the construction of words
David Pogue:since I was a little boy."
David Pogue:You know, like, incredible.
David Pogue:And so I'm trying to not freak out because my whole career has
David Pogue:been observing that freak out.
David Pogue:Things tend not to destroy the world after all.
David Pogue:But I have a hard time seeing.
David Pogue:When I was in fourth grade, calculators came out and I
David Pogue:remember the same kind of hysteria.
David Pogue:"Kids are gonna forget, they're gonna lose the skill of doing
David Pogue:arithmetic in their head."
David Pogue:And the answer today we would say is, "Yeah.
David Pogue:So?
David Pogue:Yeah, like that's exactly what happened."
David Pogue:And I think that's probably what'll happen with this.
David Pogue:Like kids aren't gonna learn how to write an essay anymore.
David Pogue:They're not gonna be able to write a letter, they're not gonna be
David Pogue:able to structure their thoughts.
David Pogue:Like now we have this tool, people will use it.
David Pogue:That's what I'm trying to, to do is my rationalization without getting upset.
David Pogue:But I've shown this to a couple of other professors, Aaron, and
David Pogue:they are absolutely terrified.
Aaron - Interview:Well, and you know, it's so funny to think about
Aaron - Interview:that because I teach an ethics class.
Aaron - Interview:Right?
Aaron - Narration:David and I tested how well ChatGPT could answer one of my exam
Aaron - Narration:questions for my business ethics class.
Aaron - Narration:Without giving away the question--it was about the history of the challenger
Aaron - Narration:shuttle disaster--I read the question to David and he read back the reply that
Aaron - Narration:ChatGPT generated in just a few seconds.
Aaron - Interview:Yeah, I would not spot that as not being written by the student.
David Pogue:Yeah.
David Pogue:Yeah.
Aaron - Interview:Wow.
Aaron - Narration:Thinking through everything that we've discussed in
Aaron - Narration:this interview, I've gained a much deeper appreciation for the explainers
Aaron - Narration:of science and tech, not just for the people engineering or inventing it.
Aaron - Narration:It just so happens that my niece is heading into this exact profession,
Aaron - Narration:and I thought it would be fun to ask David to give her some advice.
Aaron - Interview:I have a niece who just graduated with her bachelor's
Aaron - Interview:in aerospace from Cal Tech.
Aaron - Interview:She was at JPL and had those incredible experiences, but she's actually decided
Aaron - Interview:to, to pivot into science communication.
David Pogue:Wow!
Aaron - Interview:And so that's what she's doing for
Aaron - Interview:her master's degree right now.
Aaron - Interview:I, I wanted to ask what advice you have for her.
David Pogue:Well, I'd say study the psychology of the public before you start
David Pogue:communicating, because messages have to be phrased in a way that's reassuring.
David Pogue:I mean, my whole thing about the unknown is that it's a hundred percent
David Pogue:natural to be afraid of the unknown.
David Pogue:We were evolved that way, right?
David Pogue:Like our our ancestors survived by not going into the dark cave
David Pogue:where there might be bears.
David Pogue:And so what we need to do as new technologies come along
David Pogue:is make them not unfamiliar.
David Pogue:Make them familiar.
David Pogue:So repetition, analogy, examples, explaining in terms that we
David Pogue:are already comfortable with.
David Pogue:In other words, the things people are afraid of, self-driving cars, 5G, mRNA
David Pogue:vaccines, are only things they're afraid of because they didn't grow up with them.
David Pogue:There's no such thing as a movement of photosynthesis deniers, right?
David Pogue:There's no, there's no movement of people who say that baby
David Pogue:humans do not come out of wombs.
David Pogue:I mean, there's certain...
David Pogue:that that ice does not come from water, right?
David Pogue:There's certain things that everybody accepts as as scientific givens, and
David Pogue:that's because we grew up with them.
David Pogue:It's only technologies that are new, since we became adults,
David Pogue:that people fear and mistrust.
David Pogue:So that kind of thing.
David Pogue:I, I'd say she needs to appreciate that before she starts just saying, this new
David Pogue:AI program can write your letters for you.
David Pogue:You know, you need, you need context, you need framing, you need
David Pogue:an understanding of the terror.
Aaron - Narration:No matter how well the explainers do their jobs, there's surely
Aaron - Narration:some of the responsibility that needs to be laid at our feet, the listeners.
Aaron - Narration:We have to be both open and discerning and that can be hard to do.
Aaron - Narration:David has some great advice for all of us as well.
Aaron - Interview:What advice do you have for the public as they learn
Aaron - Interview:about new science, as they think about, you know, ways that science
Aaron - Interview:and technology can help or hurt them?
Aaron - Interview:Like are there big lessons that they should be taking away as
Aaron - Interview:they process the information tsunami that hits them every day?
David Pogue:I think the main thing is to consider the source and what they
David Pogue:have to gain with the announcement.
David Pogue:So is it a commercial company that stands to make a lot of money from this?
David Pogue:And in that case, you can afford to be a little skeptical about,
David Pogue:you know, have, uh, have they covered all the potential downsides?
David Pogue:Have they done the proper testing?
David Pogue:Does it work as well as they say?
David Pogue:On the other hand, if there is no particular beneficiary...
David Pogue:For example, as we record this today, it was announced that the National Ignition
David Pogue:Facility, this multi-billion dollar experimental lab in California that's
David Pogue:been trying to get nuclear fusion to work.
David Pogue:This would mean infinite, completely clean, non weaponizable,
David Pogue:nuclear energy from fusion.
David Pogue:They've been working for years and years and years and years, consuming
David Pogue:billions and millions and millions of dollars to attain ignition, which
David Pogue:means getting more energy out of this laser collision than they've required
David Pogue:to produce the lasers themselves.
David Pogue:I hope that makes sense.
David Pogue:In other words, the first step in getting fusion to work is to get a reaction that
David Pogue:generates more power than you put into it.
David Pogue:And they haven't even been able to do that for decades.
David Pogue:So they finally achieved that and that news just came out this week.
David Pogue:So, alright, so do we mistrust that information there?
David Pogue:There's lots of caveats.
David Pogue:That doesn't mean we can immediately build power plants using it.
David Pogue:There's a long way to go.
David Pogue:But, is there a corporation who's going to profit from this?
David Pogue:No, because it's a government facility.
David Pogue:Who stands to gain?
David Pogue:Well in this case it's the world.
David Pogue:I mean, it would be free clean energy forever.
David Pogue:So is there a reason to be skeptical that it really happened
David Pogue:the way they say they happened?
David Pogue:Mm, not really.
Aaron - Narration:We're at this point in history when it feels like every
Aaron - Narration:day comes with news of some amazing human achievement: an invention that
Aaron - Narration:treats a previously tenacious disease, a promising next step in unlimited
Aaron - Narration:clean power, or an actual asteroid being diverted from its original course.
Aaron - Narration:But the news is also rife with announcements about a shiny new
Aaron - Narration:smartphone that's 3% better than the one that's already in our pocket.
Aaron - Narration:We're lucky to have the explainers to make sense of all these things,
Aaron - Narration:and we ought to make sure that we pay attention to the good ones who
Aaron - Narration:can help us see the new gadgets and discoveries for what they really are.
Aaron - Narration:I hope we can appreciate the important work that they do.
Aaron - Narration:I am so grateful to David Pogue for sparing his time and sharing
Aaron - Narration:his stories and insights.
Aaron - Narration:This episode, as you can imagine, has been a particularly
Aaron - Narration:gratifying opportunity for me.
Aaron - Narration:If you want to hear his podcast, Unsung Science, or read his book, How to
Aaron - Narration:Prepare for Climate Change, we have links to those in the show notes.
Aaron - Narration:You can also stay up to date with him by joining his 1.2 million followers on
Aaron - Narration:Twitter or by visiting DavidPogue.com.
Aaron - Narration:Next episode, I'll be talking with my dear friend and mentor, Todd Manwaring.
Aaron - Narration:Todd is the founding director of the Ballard Center for Social Impact at BYU.
Aaron - Narration:It's the largest center of its kind at any university in the world.
Aaron - Narration:We're celebrating its 20th anniversary right now, and the
Aaron - Narration:25,000 student experiences that it's created over the years.
Aaron - Narration:We'll talk about how to pick good charities, how to empower young people,
Aaron - Narration:and how to find your own path in making a positive impact on the world.
Aaron - Narration:If you enjoy How to Help, please take a moment to give us a positive
Aaron - Narration:review on your podcast app.
Aaron - Narration:It really helps us to reach more listeners.
Aaron - Narration:And if you have a favorite episode, I hope you'll share it on social
Aaron - Narration:media or with your friends.
Aaron - Narration:It means a lot to us.
Aaron - Narration:If you want to stay up to date with the podcast and with my other work,
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Aaron - Narration:share ideas for how to have more meaning in your life and in your work.
Aaron - Narration:You can subscribe or read the archives at How-to-help.com.
Aaron - Narration:This episode was written and recorded by me.
Aaron - Narration:Our production team for this season has included Ty Bingham,
Aaron - Narration:yours truly, and Joseph Sandholtz, who also mixes our audio.
Aaron - Narration:Our music comes from the Pleasant Pictures Music Club.
Aaron - Narration:If you want to use their music in your projects, you can find a link
Aaron - Narration:and a discount code in our show notes.
Aaron - Narration:Finally, as always, thank you so much for listen.
Aaron - Narration:I am Aaron Miller, and this has been How to Help.