What’s Up THIS WEEK: ChatGPT ADS? LinkedIn News! Marty Supreme - Ughhh 💸 | Ep. 478 - Do This, NOT That: Marketing Tips with Jay Schwedelson

Jay Schwedelson: We are back for what's up this week from the do this, not that podcast. This is where you breakdown what's going on in business and marketing and life. And then we still have our other episodes later in the week. So let's get into it. So I don't know if you saw this rumor, open ai, that's the company that owns chat, GPT.

Jay Schwedelson: They are reportedly eyeing. Uh, buying, acquiring Pinterest. I saw this in multiple places. I saw it in the Pretty Little Marketer newsletter. I also saw it in, um, this publication called The Information Where they are Seriously considering acquiring Pinterest. Now, why would that be? Because it's one of the last.

Jay Schwedelson: Major social platforms, that's kind of independent, that's not part of Meta or Google or whatever. And also it has over 200 billion images that have been tagged, you know, that people have gone in and tagged. So it's a gold mine for AI training. So we'll see if that actually happens, but it's so somewhat real that Pinterest stock actually jumped by 3% based on the, uh, rumors.

Jay Schwedelson: So what else is going on? I thought this was super interesting. So data just came out this week. From SEMrush, and there are actually other sources out there that also confirm this as well, that LinkedIn is now becoming one of the most cited sources by all the different AI platforms. This has jumped radically just in the last 60 days, and this is based on SEMrush data where they cite over 230,000 prompts across chat, GBT, and Gemini and Perplexity and all of it.

Jay Schwedelson: And according to SEMrush, uh, tools like chatt and Perplexity and the other ones are citing LinkedIn sources five x more than they were just a year ago. And what's even Wilder is LinkedIn has jumped in terms of a citation source ahead of Wikipedia, ahead of YouTube, medium, Google, Facebook. So what does that all mean?

Jay Schwedelson: Doesn't mean that when you write. Some random post. Now it's gonna get pulled into all the AI stuff, but if you are intentional about doing posts a certain way, you will start to get pulled in more as a citation that the post that you're doing, and here's what they're looking for, what the AI tools are looking for, they're looking for longer posts that follow one simple formula.

Jay Schwedelson: It is a singular post. That solves one problem with one answer, and it's like stupid proof. And so basically the you, you can't be that creative with your hooks anymore. You need to have something that literally is the thing. So for example, you're, you're the title of your post, and the lead on your post could be the one reporting change that reduces forecast errors.

Jay Schwedelson: That's it. Or why new hires quit within 90 days, or why customers ignore your product updates. It is one post. One problem, one answer. And then after that you define the problem. You give a step-by-step solution to the problem, and then you summarize it and at the end you kind of put your source, you put your name, your company, again, you write it all in.

Jay Schwedelson: You don't just assume it's being pulled from your profile. And this is what's being pulled now by the different AI tools, which I think is really, really, uh, interesting. A way for us all to get a lot more traffic on whatever it's that we're trying to push on our company pages, whatever. So. Oh, we'll stick with the uh, uh, OpenAI stuff here for a minute.

Jay Schwedelson: This is chatt. I don't know if you saw this. It's like the end of the world, but OpenAI has announced that they are in beta, that they're starting to test. Ads that you will be able to start running ads on chat GPT. You know, when they first start out, they're like, we're not gonna have ads, but you know, everybody realizes it's super expensive for these platforms to give away stuff for free.

Jay Schwedelson: And you got 800 million weekly users using chat GPT, and they're like, we need some money here to pay for this party. So what's going on is you can't go on there right now and run an ad. Nobody can basically, and it's really only applying to their free tier. So if you pay, you know, $20 a month. You, you're not gonna see ads, although if you do pay for their $8 a month, their go tier, you will see the ads.

Jay Schwedelson: And basically what's going on is, um, they're going to below the answer to whatever it is that your question was that you wrote on chat. Chip petit. There's gonna be an ad and this is how it's gonna start. Right now they're in beta, only in the United States, and there are barely any out there. But, uh, like everything else, you know, at one point Facebook didn't have ads.

Jay Schwedelson: At one point Google didn't have ads. Now look at them. Alright. This is just the, the tip of the iceberg. And eventually, uh, the free version of CHATT is going to have ads the same way that Google does. It's just another area that we are all gonna have to try to figure out. How to do marketing. It's gonna be a whole thing, and anybody that tells you otherwise is absolutely full of it.

Jay Schwedelson: All right. One other piece of news that's, I guess the news I'm involved with, just to clear up any confusion that's out there. So, pretty big acquisition that just happened this past week. Constant Contact, the incredible platform used by over a half a million small businesses worldwide this week acquired.

Jay Schwedelson: Guru Conference, uh, subject line.com and certified guru from my company, guru Media Hub. Now, what does this mean? What does this doesn't mean? So. Guru Conference is gonna remain free and virtual and it's gonna get bigger than ever. We had almost 30,000 people this year. We want to make it bigger than ever, and me and my team are gonna continue to run Guru Conference, working with Constant Contact for the next few years.

Jay Schwedelson: All the chaos, all the nonsense. So we're not going anywhere. We wanna make it even. Wilder. So you're stuck with me on Guru Conference and on subject line.com. I'm really excited that this is gonna be in the hands of Constant Contact 'cause they have so much data. I mean, billions of emails going out every month from hundreds of thousands of customers, and they're able to bring all that power now into subject line.com.

Jay Schwedelson: So that's gonna be pretty awesome. It's gonna remain free. And then Certified Guru, which is the fastest growing free email certification program on the planet. You can go to certified guru.com. That's still gonna be. Not, it's not gonna be just some sort of thing, just about constant contact or anything like that.

Jay Schwedelson: No. It's gonna remain this incredible certification's, gonna get a lot more juice to it and just get a lot more exposure to allow people to get these free certifications. So I'm excited about it. It's a lot of change, but I think it's good stuff. And let's get into some ridiculous news. All right, so I went and I saw Marty Supreme.

Jay Schwedelson: Okay, that is the ping pong movie with Timothy Chalamet. Everyone's saying, it's so great. I got news. Here we go. It wasn't good. I didn't like it. Oh no, you can't say that. I just said it. Lemme tell you why I didn't like it. Number one, I'm not ruining it for anybody. Number one, um, the character's not a good dude.

Jay Schwedelson: Bad dude didn't like him. Whatever. Number two. Him hanging out with Gwyneth Paltrow, uh, Timothy Charlamagne, Gwyneth Paltrow. I, I, I, come on, I can't, it doesn't work for me. I don't know. Just doesn't work for me. But the most important thing is that it's two and a half hours long. Okay. Um, we need, I, I, I don't, I don't like long movies.

Jay Schwedelson: It's over. That's the last movie. I will ever see that is over two hours and 15 minutes long in a movie theater. If it's at home, I could hit pause and make it like, almost like, you know, a, a two part series. I cannot sit there for over two and a half hours in a movie theater. Everything stops working. My butt, my feet, everything stops working.

Jay Schwedelson: I don't like it. Um. And the problem is, I like previews. My wife doesn't like going to the previews, you know, and now there's 400 previews. Like, like, it's unbelievable how many previews they have. And so now you're sitting there for like easily 20 minutes of previews, right? And then you got a two and a half hour movie.

Jay Schwedelson: I can't do it. So it's too long. That's over new rule for my life. I'm not doing it. I don't care what you say. Um, the other interesting thing about, well, interesting to me. I sent out an email this week asking people like to my newsletter file, uh, a load of people. I said, Hey, what TV shows are you watching?

Jay Schwedelson: Reply back and let me know. I was very surprised by what the number one show is that I got so many emails back saying, this is the show that you have to watch that I'm watching. I thought it was gonna be people. I thought people were gonna be stuck on Stranger Things. I thought people would be stuck on Landman.

Jay Schwedelson: I love Landman. I'm, I'm all caught up. It's amazing. Nope, that's not the show. Everyone's watching. Everybody's watching. Apparently. Traders, traders. That's the, uh, the reality, um, all Star show. I think it's on Peacock. I'm embarrassed to say something as everybody here probably knows. I watch horrible tv. I mean, the reality TV is my number one.

Jay Schwedelson: There's no debate about it. I have never seen a season of traitors. So you say why? That's like the ultimate reality show. You know, I've, I have a hard time with these all star versions of reality shows because reality shows in general really aren't real. So they're stupid and fake, and I know that, but they're slightly feel like they're real.

Jay Schwedelson: But the Allstar versions are like, definitely nothing's real. It's ridiculous. So. I do feel like I have to watch it. I feel like I have a moral obligation to watch traders, so I'll report back. But if you're thinking about going to see Marty Supreme, watch it at home, that is a home not in theater. I don't care what you say.

Jay Schwedelson: You know what you go see in the theater. You go see like, like Jurassic Park or if you or something like that, some big thing with, you know, a lot of action or the new Steven Spielberg movie that's gonna come out Disclosure Day. Great. Go see that in the theater. Do not see a ping pong movie in the theater.

Jay Schwedelson: What are we doing? Um. I turned to my wife afterwards. I go, did that make you wanna play ping pong more? And she goes, what is wrong with you? Absolutely not. Anyway, that's what's going on with the, Hey, hit me up@jayschon.com. We're lining up all sorts of partnerships for this year. All sorts of cool stuff. I don't know.

Jay Schwedelson: Let's go hang out. Have a great day Later.

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