Get a Free Copy of “Build Cool Shit” by Dan McGaw just by texting “martech” to the number 415 915 9011, Enjoy!
Dan McGaw is an award-winning entrepreneur, speaker, and CEO of McGaw.io, an analytics and marketing technology consultancy as well as a SaaS platform, UTM.io.
Dan is also a 500 Startups Mentor and has previously started the first business accelerator in Orlando. He’s a thought leader in the MarTech world and a CXL instructor on the topic.
Dan previously served as the Head of Marketing at Kissmetrics as well as worked as a CMO consultant for a number of high-growth companies, implementing tools, offering support, and analyzing their data.
During this interview we cover:
00:00 The Financial Due Diligence Framework Course
01:02 - Intro
02:11 - Getting Your First 10 - 100 Clients
06:25 - 100K on Customer Acquisition VS Product Lead Growth
09:30 - The Relation of Time and Labour for CAC Improvement
12:05 - What is a Successful Customer Acquisition Campaign
14:02 - Top Mistakes to Avoid at Early Stages & the Importance of Mistakes
18:33 - Scalable Channels, The Right Time to Scale
23:50 - Still Content Marketing After PMF?
27:19 - SEO, Technical VS Content Quality
29:00 - Why SaaS Companies Fail to Build Tech Stack