Business goals are important but it does not stop there. If you or your team is serious about Social Media Marketing, you need to set goals to hit on social media which are beyond follower count. Piyush breaks down the process of identifying these goals for your business in this episode. Must listen and follow!

Here's what he covers in the episode:

• Why does your business use social media?
• Setting your own Social Media Goals
• Improving Brand Awareness and tracking it
• Think beyond Follower count - Use Facebook Insights, Twitter Analytics, etc
• Website Traffic, Lead Generation, Conversion Rate, Press Mentions

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