With wings for a logo and adrenaline-pumping sponsorships, Red Bull's marketing nails the "genius" part from the stratosphere jump to mind-bending music festivals, Red Bull paints its brand on boundary-pushing experiences, aligning with youthful thrill-seekers. ⚡️

Think epic YouTube stunts, eye-catching social media, and engaging brand storytelling – Red Bull keeps its audience on the edge of their seats, blurring the lines between marketing and pure entertainment.

Dany Kanaan, our OSB Undergraduate Marketing Student, tell us all about Red Bull's genius tactics that cemented the brand as a cultural icon, not just an energy drink.

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