Episode #53: Five Practical Tips to Improve Your PR in 2021
Last week Cam talked about preparing for his first Pfizer shot in Hong Kong, and this week we find out that both hosts got their first dose last week after Ewan secured an early appointment as well. Ewan had some side effects with the Astra-Zeneca vaccine while Cam had no trouble with the Pfizer-BioNTech one, but the second dose might not be as easy.
The pandemic is still ravaging many countries around the world, but that hasn't stopped employers and employees from trying to influence the workplace in a post-pandemic environment -- namely how and whether remote work should be a part of this new era. Ewan shares a survey on the question and some interesting anomalies in the results.
Then Cam checks in with an article looking at five key things to consider to improve public relations in 2021, tips that he thinks have merit and encourages PR practitioners to consider. They range from commissioning white papers to paying more attention to Google Maps. If you want an edge on your competitors, don't miss this segment.
In Check This Out, Ewan recommends an unabashedly 90s group's new album, while Cam looks at the mysteries of typing -- yes, typing.
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Ewan Christie is an employment lawyer and partner at Duntrune LLP in Toronto, Canada.
Cam MacMurchy is a corporate communications executive with a multinational technology company listed in Hong Kong and curator of the Digital Bits PR and Communications newsletter. He also contributes to Apple news website 9to5Mac and shares his thoughts on PR, media, travel, and technology on his website.