Tina shares her insights on her latest venture—an online course focused on virtual appreciation gifts. We dive into her promotional strategies, relationship-building techniques, and how to make the most out of a warm audience. We also discuss the power of using custom graphics and templates, and Tina's unique approach to creating engaging content for her private Facebook group.

Key Takeaways:

• Tina's social media strategy: primarily active on Facebook, followed by Instagram, and exploring TikTok. Discussing the importance of community engagement and using custom graphics to build a warm audience.
• Tina's plan to offer a 50% discount on her current membership for a new course launch. The strategy of creating waitlists, offering early access, and discounted prices to warm audiences.
• Exploring the value in done-for-you templates and how teaching clients to use them adds significant value.
• Discussing terms like "mini training" or "training and toolkit" to avoid devaluing the course.
• The importance of referral partners and affiliate programs for promoting new courses.
• Tina's strategy to involve leading brokers and visits to other brokerages for expanding her reach.

Action Steps:

• If you're planning to launch a new course, consider pre-selling to your warm audience and creating a waitlist.
• Engage your community with custom graphics and interactive content such as surveys.
• Explore using referral and affiliate programs to expand your reach.
• Focus on building strong relationships with a small, loyal audience who can help you grow your business.
• Stay within your niche for the initial launch and consider expanding afterward based on audience feedback.

Connect with Tina Divita

Visit Tina's website

Follow Tina on social media:

Facebook

relationship marketing, effective launch strategy, online course launch, referral program, affiliate program, marketing strategy, digital marketing, community engagement, referral partners, virtual course, membership promotion