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Why Culture Will Eat Your Digital Communications Strategy
Episode 3718th November 2021 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:37:50

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Shownotes

Culture eats strategy for lunch. But what does it mean when your there is a mindset of unwillingness to transform traditional comms to digital comms?

It means it will slow you down but also unravel a great strategy. 

In today’s episode I’ll share my thoughts on:

  • Why culture is critical to successful digital comms 
  • The 7S Approach To Embedding a Culture of Digital Communications Transformation  
  • I interview Charlie Boyle, CEO of Customer Service Excellence Ireland (CSEI) which specializes on customer experience

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If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.