Creating video doesn’t always have to be complicated. The Visual Lounge guest Edie Clarke, Virtual Video Producer and Editor, explains in this episode why simpler is often better when it comes to video. 

Edie packs lots of advice into our discussion, including her top tip for creating videos, how to avoid perfectionism, the best approach to scripting, and much more.  

We also get a glimpse into the kind of coaching she gives to clients who are trying to get better at creating videos themselves. Edie also shares some of the tools she uses every day with clients to create videos and run her business.  

Learning points from the episode include: 

• 00:00 - Intro  
• 02:51 – How Edie started using video 
• 05:08 – What success looks like for Edie 
• 08:24 – Edie’s tip for improving how you use video  
• 12:08 – Tips for keeping video simple 
• 15:52 – Why audio is the most important part of creating videos 
• 16:29 – Edie’s advice on writing scripts 
• 19:35 – Common hangups people have when starting videos 
• 23:36 – How to deal with perfectionism 
• 27:36 – Hard lessons from a career of video creation 
• 30:57 – Borrowing ideas and inspiration from other videos 
• 31:46 – Speed round questions  
• 37:57 – Edie’s final take on why you should embrace video  
• 39:28 - Outro 

Important links and mentions: 

• Connect with Edie on LinkedIn: https://www.linkedin.com/in/virtuallyinsync/  
• Edie Clarke’s website: https://edieclarke.com/  
• Edie Clarke’s YouTube channel: https://youtube.com/@VirtuallyInSync

Anyone that is contemplating utilizing video, don't avoid it. You need to start embracing it as soon as possible because it is the tool that will allow you to get seen by your ideal audience, whether you are actively posting on social media or not. And you need to trust yourself in the ability to convey your message using video and know that your ideal audience is actually waiting for you and they can't learn from anyone else but you.

Good morning, good evening, good afternoon. Wherever you are and wherever you're watching from. My name is Matt Pierce, host of the Visual Lounge, where we talk about using images and video in the workplace. Today we're going to be talking about one of the things I think gets to a lot of people is that they think about video and they think complexity, they think difficult, they think challenging. But we're going to be talking with a guest today that's going to help us think about how we can make videos more simple and we could be more creative in that process in terms of just making it easier to approach. So let's go ahead and introduce today's guest. Edie Clark is a remote video producer and YouTube strategist. She is dedicated to assisting service provider entrepreneurs in harnessing the power of video to enhance their online presence and accomplish their business objectives. Edie's goal is to empower entrepreneurs to create effective YouTube videos that demonstrate their knowledge and expertise in their respective fields, attract new customers, and cultivate a devoted following. One of Edie's noble strengths lies in her emphasis on simplicity and user friendliness. She understands that many entrepreneurs may feel daunted by the idea of producing video content, so she is committed to making the process as uncomplicated and as accessible as possible. Furthermore, leveraging her expertise in YouTube, edie assists her clients in developing content that caters specifically to their niche and is optimized for the platform. This ensures that their videos are viewed by individuals who are most likely to have an interest in their content. In essence, Edie's primary focus is empowering entrepreneurs to expand their online presence and achieve their business objectives by harnessing the power of video. And you can see why we want her as a guest. So please help me welcome Edie Clark to the Visual Lounge. Hi, Edie.

Hi, how are you doing, Matt?

I am doing so well. Thank you so much for being here. And I love your bio, by the way, because it's like, look, no offense to anyone who's been a guest on this show, but I read a lot of BIOS and it's like, this is what this? I'm guilty of this too. This is their job. This is their job. This is their job. And yours is like, this is what I'm about. And I love that it ties in today's episode and that I'm so excited to talk to you about this because I feel like I'm going to learn a thing or two.

Excellent. I'm excited to talk about it too.

Well, let's dive into our first three questions here. So really curious because with this background and all the things you do, how did you get involved with using video in the workplace?

That is awesome. What an awesome background to be able to take that stuff from. Like, who would have known that when you were an intern at that news station that it would lead there. That's fantastic. I love that journey and what an interesting kind of niche to be able to help people because, look, I work for a company and we're not a huge company by any means, but it is overwhelming right when you've got to figure out how to do all that stuff, including more videos. Well, Edie, let me ask you this, because as we talk about this idea and we'll dig more deeply into making things easier and simpler when we're talking about that, though, from a success standpoint, what does it look like? That not about making video, but how do you define that? When something is simple and easy, what does success look like for you? That yes, we've nailed that simplicity for someone.

For me, with my clients, it's when they're no longer feeling overwhelmed or stressed about the process and that they've realized I offer a number of different types of services. And besides actually doing it for them. One of them is what I call sort of like virtual handholding. So I will walk them through the process of whatever it is that they need to do, whether it's learning how to use camtasia to edit their videos on their own or just from the overall, I don't know what I want to create. How do I know what videos to create? I can walk them through that process as well. And in either instance, once they've been walked through that process with the virtual handholding, they come out at the end saying, oh, my God, this was so much easier than I had thought. They don't feel overwhelmed. So for me, that is certainly a sign of success once that's happened.

Yeah, well, I love that. I was thinking digital handholding. Do you ever have to do pump up sessions where they've got the technology, but they just need the confidence, or you're like, just go and mon?

Yeah. And a lot of times that is either because they're procrastinating, because they're, like, obsessive about needing to be perfect. And I can so relate to that because especially if you're doing this for the first time, my background, I was behind the camera, so I was not someone that was representing a brand or representing myself. And so when you put yourself out there and you're going to be speaking to an audience, it is very overwhelming, and you want to be perfect. You want to make sure that you don't flub any lines. You want to make sure that everything looks as perfect as possible, but that also causes you to not do things. And that is the dilemma that a lot of people end up facing when they've decided that they do want to realize they do want to create videos, but they're just so frozen by wanting everything to be perfect. So I'm there to sort of tell them, look, I've been where you are. I understand what you're going through, but you need to take this first step and accept whatever the imperfections may be, which their imperfection is like, I don't see anything wrong for somebody else. And so if I'm there to be their little cheerleader, that works perfectly. And in instances where we're doing remote video production, a lot of times we literally do. I've learned from Tony Robbins that before you start to do anything, whether it's a presentation and I do it in the world of video, it's like you shake yourself and you jump up and down, and you sort of get loose before you start to record because it does release a lot of the tension that you're tending to feel. So I'll do that with my clients as well.

That's awesome. And I love that, right? That okay. Just got to let go of some things. Let's shake it out. You'll be fine. Okay, next question here is we always like to ask folks for a tip, right? So what is one tip? You could give to our audience about using video that might inspire them or help them to be more successful.

Oh gosh, there's so many tips in reference to that because I'm such a firm believer that in order for you to gain visibility, in order for you to get that know, like and trust factor down, you need to do video. And so what I tend to share with people in terms of tips that will help them sort of embrace video a little bit easier is they can do a couple of things. One is as crazy as this sounds, they can do live streaming. And I know people are probably freaking out anybody that is not doing video, it's like, what are you talking about live streaming? And the reason why I actually started doing that for myself to sort of get the cop webs out was because with that you kind of have to just go with the flow. If you mess up, if you do something wrong, you just have to keep moving forward. So it sort of eliminates you getting in your head and starting and stopping and starting and stopping. But if the prospect of you going live to a bunch of people, which the reality is, when you go live, nobody knows initially, because chances are you don't really have that many people following you unless you announced it to the world weeks and weeks and weeks in advance. In the first few minutes, nobody's even going to be on. So you're literally talking to yourself. So that is definitely something that I would recommend. But if you are afraid that there's going to be a lot of people, I would then just like if it's Facebook Live or if it's YouTube, just do it as private. Or only to you, so that at least you're getting that act of doing it out so that you can get comfortable with just being on camera and looking at what you look like. Because a lot of people are afraid mainly because of when they see themselves, they're just repulsed by it for whatever reason. And I can understand that too. I mean, when I first started I was extremely overweight and was like, where the heck do I think I'm going trying to present myself? Because everybody that I was seeing online were all like model like and so I was comparing myself to them. And that's the other thing. Don't ever compare yourself to anyone because you're unique by yourself and there's only one of you. And the reality is that there are people out there that can only learn or understand whatever it is that you're talking about from you. And so that's definitely something you need to keep in mind.

Well, I love both these tips. We started this show as a live stream, as a response to pandemic kind of circumstances like reaching out to our audience and customers. But I completely agree. Right? The other thing I just say about going live is when it's live, it's like being in front of a room. You say something like, I didn't mean to say that. You don't stop and you just move on. You just keep going. Something about being recorded, people think, oh, gosh, yeah, freaks you out. Yeah, exactly. And then, of course, to your next point, that getting used to looking at yourself in the camera, hearing your own voice. It is what it is. That's who you are. Either you accept that or you decide that you want to become a better version of yourself. But that comparison comparison is the thief of joy, right? It just doesn't work for us.

Lord, yes.

So I love that video. Let's talk a little bit about this idea of easy and simple video creation. The live stream thing, I think, falls into that, right? Because literally, you point a camera at yourself, you turn it on, you connect to YouTube or wherever and you talk, obviously, hopefully, you have a little bit of a plan. But from kind of a creator standpoint, what would you say to someone who's, like, feeling just the barrier to entry is maybe a little high or they're nervous? What advice would you give about saying, like, hey, how do I keep this simple? Because I'm also the type of person, I like the gear, I like figuring out the lights and all the tech, but most people don't. People are like, I don't want to deal with that. It all feels overly complicated. So where do I start?

Well, I'm one of those people that doesn't like all the overcomplication when it comes to gears. My background, like I said, was always behind the scenes. So I wasn't the videographer, I wasn't the gaffer, and I didn't do all the lights and things of that nature. So what I recommend in terms of tech is to use what you already have. And fortunately, in this world, we all have really great video cameras in our pockets that are our smartphones. So use your smartphone and now post COVID nobody can say that they don't have a webcam. So you have the choice of either your web camera, which is what I'm using, in order to participate in today's video, with you, as well as you have your smartphone. And in some instances, you don't even need to have anything extra on top of that. But if you do, there are so many apps that are out there, particularly for your smartphone, where you just put on that app and that allows you to be able to record your videos. So one app that I love is one called Big View, which is a video teleprompter app. And that app allows you to not only use it on your smartphone, but you can also use it on your desktop. It's compatible with both iOS and Android devices, so you can use it on your computer as well, whether you're PC or Mac. And it allows you to either upload your script or you actually now can create your script using AI, which they've just recently, I think it was this year, they incorporated that. And you can read your script while you're recording your video using their video teleprompter feature. And so you can kill a number of stones birds with 1 st by using this kind of app. And so that eliminates the frustration of I have to go out and buy some expensive piece of equipment in order to film myself, or I have to get this additional piece of equipment to get a video teleprompter because there's no way I'm going to ever remember what I have to say. And so you can use these types of tools in order to record yourself. When it comes to lighting, I recommend sit in front of a very bright window. If it's a sunny day, sit in front of a window. Put your smartphone or even your webcam on a tripod. That's probably the only piece of equipment that you would have to buy. But some people used to use like bookshelves, or they would velcro their camera to whatever wall or whatever it was that they were utilizing. So there are ways that you can work around with the lighting. Sometimes if you're in a well lit room, you don't even need to worry about the sunlight that's coming in. But the one thing that I would say that you have to be concerned with is your audio. If you're using your webcam, you need to have a USB microphone. And if you're using your smartphone, ideally you should have a lavalier. Although there are some really good audio capabilities, like on your iPhone and on your Samsung, the really high end Android phones as well. So there are ways that you can work around the equipment concern.

Absolutely. So you mentioned in the kind of connection with the teleprompter, the idea of writing a script. And I'm curious for you as you work with these solopreneurs and individuals, I also know there's some hesitations around writing scripts because writing script for a video is different than maybe writing for lots of other purposes. Right? And so what's your advice that you would give? Do you recommend people do scripts? Should they just maybe do an outline? How would you coach someone through that?

I always try to understand what their sort of genius zone is, if you will. There are going to be some people that are naturally really good at writing and they know their stuff so well that it's very natural for them to just speak naturally. I've had clients where they basically use bullet points and so they would probably put it on a postit and then put the post it right underneath their camera. And that would be their guide. If that's you, by all means do that. However, if by the fact that there's a light on that camera that just freaks you out, and you know that you're going to lose your train of thought even if you have the bullet points in front of you, then I highly recommend doing a video teleprompter. What I do recommend, though, is that it's imperative that you write your script the way that you naturally speak. So don't write it the way that you would write a blog post or an article. Write it the way that you naturally talk so that it comes off as natural and it doesn't come off as if you're reading. And that's for people that are comfortable being able to sit down and write a script, which there is that camp of people. If you're like me and writing is really difficult, you can come up with the ideas of what you want, the topics that you want to talk about, but when it comes to actually formulating it into a script, that's where you tend to go off in a different direction. Then I highly recommend implementing AI. And so I use tools that will allow me to write scripts in the format that I need to write them in. And you can use there are so many besides Chat GPT, and before Chat GPT came along, there were other tools that were out there. One that I use is Jasper AI and I will write it using that tool and then I'll edit it so that it sounds like me. And then I will put that into the app and then read that from there. But like I mentioned before, Big View does now have an AI writer in it. And I've tested it out and it's phenomenally good. I'm really impressed by it. I didn't think that it was going to be that great, but it is actually pretty impressive.

Definitely a world where some of these challenges and things we've had to overcome is getting easier. But I like the emphasis that you got to put it in your own voice, you've got to make it your own in addition to getting that jump start. I'm curious, obviously you work with a lot of great people, you're an expert at this process. What are the other big hang ups that you find people when they're in this process of trying to learn to make video or starting to make video? What else catches people as like, oh gosh, this is the sticking point to Getting to done? After we go through this, I want to come back to the idea of the perfectionism, but kind of in this intermediate. What are the sticking points though, that.

People have the biggest sticking point? If somebody, especially the ones that are okay with filming themselves and they're like they got their act down and they're cool with that, then usually the next sticking point is they don't want to edit because they just find that process overwhelming. So they'll avoid that at all cost. And there are tools that are out there that make editing a lot easier now. And it's getting to the point now, to be truthfully, honest with you. I've had recent calls with some clients where they don't even want to use a tool that makes editing easier. Like there are tools that are out there where you can literally edit your video using text. I thought you can't get any easier than this. And then they did. And the way that they have is that you can upload videos to a number of different platforms and the platform will edit the video for you, including adding in jump cuts, including adding, removing silences. So if there's like you paused for an abnormally long time between two sentences, it will remove those things. It'll do jump cuts where it'll go from full shot like this to a close up. It'll remove any sort of background noises, things of that nature. There are a lot of tools that are out there now that will do that for you. So that up until now had been the hold up for a lot of people who either were comfortable or uncomfortable filming themselves. But then the next roadblock is usually video editing because they definitely see that as, oh my God, this is just so complicated. As simple as it is in a lot of instances. And I've taught people whether it's using Camtasia or if it's using another platform like Descript or something, they realize it afterwards, but they still are I don't want to say lazy. That's not the word because I understand it. It's like it's just an easier if I don't have to think about it. It's kind of the attitude that they have and I totally get that. I understand exactly why they want that. But that's usually the next area that they're going to have an issue with.

Well, I mean, it makes sense, right? We are very much, and I agree with you, I don't think it's laziness, but it's I have so many other things to focus on if I don't have to focus on this thing and it can do it for me. But understanding there's trade offs, right? I think as creative people, you give up some of control and you just have to understand that. And there's pros and cons, like fast, easy output versus is it what I want it to be? And so I definitely understand that. But I can see that challenge, right? And hopefully what it leads to is people saying like, yeah, that was pretty good. But now beyond that, I want to put a little bit more my spin on it, more control because I've used some of those tools and blown away by what they can do. But also I realize it's like I'm getting the same thing over and over and over. It looks the same, feels the same. It's like, oh, okay, I love that thinking though. That okay, do what it takes to get you to make something, just get started. So coming back to the idea of perfection, because I got to imagine that when you are working with someone and they are past the kind of, well, maybe they're having the perfection issues because on camera, I make mistakes. I didn't say something right or I get into the editing. It's like, oh my gosh, I've got to change all these things for you. How do you help someone find that sweet spot between it's good enough, just enough polish, but not so much that you're spending forever on it? Because I don't know if you've heard this, but video editors often will say, like, a video is never done. I ran out of time. Right? A movie is never done. You just got to deliver it because you need to make money, right? So what's the balance that you find? How do you find that sweet spot for someone?

It depends on what their issue is. Like, I'm thinking of a current client that I have. I'm working on a project for her, and she complained about a lot of things that had to do with the way that she looked or things of that nature. And in those instances, especially if I didn't even notice it, I'm like, what are you talking about? No one is going to see that. And my conversation usually in that situation and what I ended up doing with this particular client is I said, we have to get something out there, and you have to be accepting that it's not going to be perfect. And anyone that you follow because I think a lot of people tend to look at YouTubers or anybody that does video, whether it's on YouTube or it's somewhere else, and they see how perfect their stuff looks, it looks so amazing, and they think that that's how they started. But the reality is if you go to that person's channel and you go to their very first video that they uploaded and you compare it to what you're seeing, you will see it's a night and day difference. And that is because the more often you do it and the better that you get at it, the more you're going to change and you're going to improve. But you can't come out the gate perfect. It just doesn't work that way because there's always going to be something that's a little I'm never happy with any of my videos, any of them, but I just put them out there because if I don't, I will never, ever release a video. So you have to just get to a point where you're like, okay, next time, note to self, don't do whatever or don't wear my hair that way or don't dress in this color or whatever the issue may be. And in some instances, it might be, okay, loosen up my edit there. I was a little too choppy in that particular shot. So you just need to understand that you're going to get better as time goes on. And you just can't obsess over it at the moment.

Yeah, and I don't remember the name of the principle, but people, we often think of ourselves and what others are going to think way more than other people are actually thinking about what we think. And I get it right. I am right there. I am critiquing myself even as we go through this interview about all the oh, gosh, I said this wrong. I did this look. I know, but to your point, I love that you've got to get it out. And we talk often on this show, kind of, and I'll wrap up today's show the same way I wrap it up always is kind of talking about this idea of leveling up, right, that just getting a little bit better. Make your first video, it's going to be bad, we know, but then you've learned you can see what works, and then you can make your second video a little bit better and just keep going. So I love that perspective. We're going to get close on time, and we're going to jump to our speedrun here in just a couple of minutes. But what I want to ask is you've made probably I don't even know how many videos I've made, but I imagine you've made a lot of videos. You've helped people with a lot of videos. What's one of the hard lessons that you've learned? How to really earn that lesson that you could share with us to help us to get better? Because I think obviously there's always a price to be paid when you do creative work, right? Like, oh, I got to go through that hard lesson that really sucked. And now I've learned. But what's one of those experiences that you had that you feel like could benefit the rest of us?

Listening to this, I think outside of just making sure that you're constantly doing it so that you can get better, because you're not going to have especially when you're starting out, you're not going to have all of the skills that you need in order to complete whatever the prospect is. Case in point, I loved video editing, but I wasn't the greatest at motion graphics. So when I first started, I was trying to teach myself after Effects, which I understood on a very simplified kindergarten, maybe grade school level. And then I discovered that there were templates that were out there where I didn't have to do anything from scratch and I could just use the template as a guide. So the reality for me was that I didn't have to do it all from scratch, that I could make my life a lot again with the simple and easy a lot easier and simpler by using the templates as my guide and just incorporating the templates into whatever it was that I was ultimately doing. Nowadays with Premiere Pro, anyway, you have motion graphic templates that are built in to the platform. So. You don't even really need to do anything with using after effects anymore. But I would say it's really just a matter of understanding, embracing the fact that you've got to start small and then you're going to be able to level up, if you will, as time progresses and as you get better at doing it. And definitely consistently doing it is what makes you get better at it. I don't know if that really answered your question.

It's a great answer. I love it. And I'll just put out there for our listeners, camtasia has templates, has motion graphics that you could use, too. Not that we don't have anything against Premiere Pro or no.

Well, thank you for that. And that was not my point to get you to tell us how much you love it. But I think the key there is build off of what I don't know if we want to call it stealing, because I'm not really stealing. I'm using templates and stuff like that, but borrow other people's ideas. I got to imagine with your background, you do the same thing. You watch something that's not the same thing as it's not intended for what I'm doing, but how did they do that? How can I make that work for me? Whether it's an angle, a shot, a graphic, or whatever?

Yeah, exactly. And that's all that you need to do. And like you were mentioning, you don't need to necessarily go to that level, but if you're just using the templates, that definitely will guide you in the right direction. And so it really is imperative that you try not to make it too hard for yourself. Just go easy on yourself, especially when you're starting out.

Awesome. I love it. Well, Edie, we're going to jump into what? Our speed round. For those listeners who may not have listened to before the speed round, we're going to ask quick questions with quick answers, and it's all determined by the roll of a die. So here we go. All right, Edie, we're going to bring up our ever famous dice cam here, and I got the twelve sided die, so we're going to drop that in and see where it lands. It looks like just off camera a little bit, but it's a ten, so here we go. Question number ten. Okay, you've been obviously working with Solopreneurs for a while. You're doing this great stuff, working out there. You made that transition to do this work. If I had to ask you, what's next for you? It could be kind of immediate next or long term next. Where are you headed?

Immediate next is I'll answer that with two answers immediately. It's going to be I am doing more video podcast production for my clients. It sort of happened organically last year when I got my first client, and I decided this year that I wanted to pursue it a little bit more. So I'm bringing in sort of the same applications and same mindset and things that I've been doing for my clients with remote services and with my consulting services into video podcast production. Because a lot of people are now branching out and doing either podcasts for the first time and they want to do it for video and audio, or they're switching from audio and now want to also include video. That just doesn't include just having a general still on their videos on YouTube because YouTube's embracing it so much more. That's the main reason why I'm also sort of going in that direction. So that's immediate long term. I am actually working on an animated movie script that has been in the works and in my life for probably about 20 plus years. It was born of an idea that I had way back when I was actually working at a film company, and I just kept playing around with it, but I kept telling myself, I'm not a writer, so therefore I can't write it. And I said that to myself for 20 years. And last year I said, no more, I'm going to start writing it. Ironically, I ended up getting a client that's a film producer in Hollywood, ironically, and so he's going to help me with it. So we're in the sort of infancy stage right now, but I'm coming up with the storyline and the concept and everything right now.

Well, that is amazing. And you will have to tell us when there's something to share because that sounds fantastic. It sounds super exciting. All right, well, let's go to our next question. Here comes the die again. This is question number seven, so let's go ahead and switch out the numbers there. So question seven, it's kind of related. So it's interesting how these questions just randomly happen, but if you had to shift careers and out of the world of your consultancy of solopreneurs and what would you do? Obviously there's this other thing you just talked about, so let's put that aside for a second, though. But if you had to shift careers right now, they said, hey, you got to change to something different. What would you want to do?

Anything's on the table, to be truthfully honest with you. Become a genealogist.

Okay, tell us more.

Yeah, I was nominated, however, long ago as my family's genealogist. And so I started back in the 90s doing family research, going up to the Church of Latter day Saints in La and searching for my family tree and getting all the information, and I loved it and would love to do it full time. If I had the time, I would love to do it. I would love to help others, specifically doing research for the Caribbean Islands because that's where my family is from and those records are the most tedious to find and go through. But I love it. If I could do it full time and get paid for it, even, I would do that for sure.

Well, that is awesome. What an exciting thing to find. Your family history, your ancestors, where they came from, their stories. So that is awesome. Okay, next role here. And this will be our last one of the speedrun questions, number twelve. I think we've only ever had twelve come up like one time before, so this is unique.

Oh, wow.

Okay, so what's your go to for one tool that helps you get your job done on a regular basis? So this could be like your one go to tool. So it could be a software piece of software, physical gear, it could be anything. It doesn't have to be related to video, but one tool that you'll go to that's like, if I didn't have this tool, my life would be so much harder.

Well, it is video related. I love being able to communicate with my clients or anyone that is communicating with me via email using asynchronous video, and that's mainly because I kind of am lazy when it comes to writing emails. So I don't like to have to sit down and write very detailed emails. I'd rather just flick a camera on and just say what I have to say and then shoot it off by email. So I love a tool called Loom is what I use for my Asynchronous communication, and I don't know what I would do if I did not have that. I use it pretty much every day and it's extremely versatile in terms of being able to use it for email or even not email.

All right, well, we'll talk after. I might try to convince you to change to snag it, but I know.

Yes, I am testing it out.

I hear so many good things about Lumens. I can't say anything bad, but I'm wearing the shirt I got to try. I love it. Well, Edie, as we like to wrap up our show, we always ask our guests for their final take. So, Edie Clark, what is your final take?

I'd have to say my final take is with anyone that is contemplating utilizing video. Don't avoid it. You need to start embracing it as soon as possible because it is the tool that will allow you to get seen by your ideal audience. Whether you are actively posting on social media or not. If you're putting video on YouTube, they're going to get found, whether it's today, tomorrow, or five years from now. As long as you are creating content that your ideal audience is going to want and need. And you need to trust yourself in the ability to convey your message using video and know that your ideal audience is actually waiting for you and they can't learn from anyone else but you. And that's not hyperbole. That is the absolute truth. Because I didn't believe it for a long time until I started to see the responses for some of my videos where they would say, oh, I've seen videos on whatever the topic is, but I didn't fully understand how to use it or what I could do with it until I watched your video. And so it wasn't until I started to see content like that or responses like that that I realized that I have a say and that people are going to listen to me. And it's really through trusting my instincts, allowing myself to create videos and putting it out there for my ideal audience to find.

I love that. There is a listener for every creator, right?

Yes.

Awesome. Well, Edie, thank you so much for this wonderful conversation. If people want to connect with you, they want to learn from you, where should they go find you?

Well, I hang out most times on LinkedIn and YouTube, so you can go to LinkedIn. My handle is virtually in sync. Or you can just Google me or search me on the platform. Ed thomas Clark. And then obviously, you can go to my website, Edieclark.com, if you want to learn more about what I have to offer, the services that I have to offer, and what I do.

Awesome. Well, Edie, thank you so much for joining me here in the Visual Lounge.

Thank you, Matt. This has been a pleasure.

Absolutely. All right, everybody, go check out Edie's stuff. I mean, look, video does not have to be complicated, but you've got to start, as Edie said, go listen to her advice, take her advice and apply it to the things that you're doing. Because here's the thing, as she said so eloquently, better than I can say is that you're only going to get better if you keep going, but if you stop, you never get better. So to give you that as a challenge for this week and also as a challenge, go like and subscribe, go leave a review for the podcast that helps people find it. We want the word about the Visual Lounge to go out there. We appreciate you listening in every single week and we'd love to hear from you. You can always email us at the Visual Lounge@techsmith.com. And with that said, we hope everyone takes a minute in their week, in their day, to level up and get a little bit better. Thanks, everybody. Bye.