Speaker:
Thanks to the She Needs Profit podcast,
I'm your host, Sam Varner.
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You know, in my 15 years of business
experience, I've noticed there are three
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things required to create a thriving
business.
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Sales, visibility, and profit.
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And yet most business owners find
themselves overworked, overwhelmed, and
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underpaid.
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If you own a private practice or are a
service -based business owner, this
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podcast is for you.
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On this show, I give you the tools,
strategy, and coaching,
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to run a profitable business and share
stories and insight from people who are
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right there with you.
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Let's dive into today's episode.
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Hello and welcome to another episode of
the She Needs Profit podcast.
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We are going to explore actionable
strategies today to turbocharge your sales
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game.
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And the reason we're having this
conversation is because each and every
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time I speak to a group of people all
about business and growth and...
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All of those things, sales comes up.
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And inevitably, somebody in that group
says, but I don't want to sell, or I don't
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like sales, or sales feels slimy.
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And that can be the case.
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But as a business owner, you have no
choice.
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You are the salesperson for your business.
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You should be the most exceptional
salesperson for your business.
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So today, I'm gonna give you a couple of
ideas of how you can make it just a little
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more fun, a little less difficult, and,
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you can get those sales numbers over.
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So today we're going to talk about the
world of sales sprints and why adopting a
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sprinter mindset can really supercharge
your business success.
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So I want you to picture this, okay?
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You're on the starting line, your heart is
pounding, adrenaline is coursing through
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your veins.
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You figured out how to get your feet into
those blocks so that you're ready to go.
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That's the energy of a sales sprint.
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We are doing a focused.
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burst of effort aiming at propelling you
forward in your sales goals with maximum
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speed and efficiency.
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And the best part of a sales sprint is
that you can't do it all the time.
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So you can really, really focus for a
concentrated period and then ease up.
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Focus for a concentrated period and then
ease up.
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And that is awesome.
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So here's why I think you need to approach
your sales like a sprinter.
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We're gonna give you...
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three takeaways that you can right now,
this week, this month, implement into your
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business and give it a go.
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I want to hear what kind of outcomes you
can get when you're leaning in and
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sprinting from the blocks and really
pushing yourself in a short timeframe.
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First and foremost, you need to set clear
and specific goals.
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So just like a sprinter, I need you to aim
for the finish line.
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You need to know what you're trying to
achieve in the course of this sprint.
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You need to increase revenue or maybe
acquire new clients or close a certain
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number of deals.
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Having those tangible objectives guide
your actions and keep you focused on what
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really matters.
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When you're in a sales sprint, you are not
doing all the things.
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You are purely focused on achieving those
goals and every action that you take
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should be driving you into those results.
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The second is the second takeaway.
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Right, so first we're gonna set clear and
specific goals so that we know exactly
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what we're achieving and we can measure
it.
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Secondly, we're gonna harness the power of
intensity and focus.
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And I want you to lean into this, okay?
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In a sales sprint, it's all about the
intensity and the focus.
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You are concentrating your efforts on high
impact activities like prospecting,
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regeneration and closing deals.
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You are completely and utterly eliminating
distractions to the best of your ability.
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You're going to prioritize the tasks that
are going to help with your high impact
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activities, and you're going to give each
sales activity your full attention.
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If you manage to channel your energy into
these focus bursts of effort, you will
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maximize productivity and accelerate your
path to success.
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So just like the sprinter on the track,
you are 100 % focused on the task ahead of
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you.
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for the short term.
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You are going all out, leaving it all out
there, right?
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Full ass, all the way.
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You are going to make these sales goals
happen and you're gonna do so in a short
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timeframe, which means you can keep up the
intensity because you know it's only for a
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short window.
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So first, we're setting clear and specific
goals.
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Second, we're harnessing that intensity
and focus.
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And the third takeaway is embracing
accountability and evaluation.
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And I know this is something you've heard
from me before, that evaluating your
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success or your failure is critical to
moving your business forward at all times.
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So just as sprinters track their
performance and then adjust their strategy
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based on feedback, you need to hold
yourself accountable for your sales
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results.
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You need to regularly evaluate your
progress against the predefined metrics.
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So your revenue targets, your conversion
rates, and your client acquisition costs.
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identifying what's working well in areas
for improvement, and then you're adjusting
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accordingly.
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So you're adopting a data -driven mindset,
which ensures you're gonna stay on track
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towards the goals, and you're gonna be
optimizing your performance.
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So just like the sprinter who is making
sure that the shoes, the food, the way
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they pin their hair back, the way they
drive their knees forward or lift their
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ankles up, or whatever the pieces of the
sprint are, you're just like that.
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you are becoming the sales machine that is
pushing forward and excelling and getting
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better and better over and over again as
you do these short bursts of sales.
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So there you have it.
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If you are ready to take your sales to the
next level or you need a boost, right?
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All of us can go through periods in our
business where it feels like the revenue
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is slow or things aren't happening.
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Instead of dwelling on the what's not
happening,
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I want you to instead implement a sales
sprint.
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Give yourself two week timeframe and
challenge yourself to see how many of your
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goals you can hit in that timeframe.
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This is possible.
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I want you to believe that you can blow
your own mind in the course of a two week
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sprint.
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And I wanna hear about it.
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So if you decide that you're gonna
implement this sales sprint strategy,
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in your business to increase where you
are, then I want to hear about it.
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Please feel free to reach out to me either
on Instagram at Sam the Profit Coach or
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always email me directly.
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I am thrilled to hear what's working for
you, what's not working, and if there's
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any way I can offer any advice, I'm happy
to do so too.
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So send me an email at sam at
crushprofitcoaching .com or pop into my
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DMs on Instagram at Sam the Profit Coach.
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Until next week, I want you to sprint
forward into success, make some new sales,
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and just prove to yourself how fast you
can go.
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And that's this week's episode of the She
Needs Profit podcast.
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If you like what you heard today, connect
with us on Instagram at Sam, the Profit
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Coach, or leave us a review in your
podcast player.
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Don't forget to sign up for our newsletter
packed with more profit tips.
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The link is in the show notes.
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See you next week.
