In this episode, I’m thrilled to chat with Sam, an award-winning newspaper editor turned personal stylist, who’s all about helping women in business use their wardrobes as a tool for success.

We talk about her incredible journey from navigating the male-dominated world of media to empowering women through style, showing that your clothes can impact how you feel, make decisions, and show up for work.

If you’ve ever wondered how your wardrobe choices might affect your confidence and business success, Sam shares her insights on personal branding through fashion.

We cover why what you wear matters, how it can help you stand out, and practical tips on dressing to boost your self-esteem and authority. You don’t want to miss it!

Here are the highlights:

(2:45) Sam's Motivation and Early Struggles

(6:46) Transitioning to Self-Employment

(10:45) The Importance of Wardrobe and Self-Empowerment

(11:28) The Role of Fashion in Business Success

(31:54) Sam's Business Model and Services

Connect with Samantha:

Samantha is an award-winning newspaper editor turned personal stylist who helps women in business make money using the power of their clothes. Being from a working-class background and becoming an editor in the elitist, male-dominated media industry, she realised how little support there was for what to wear for work. As she began using her wardrobe as a personal branding tool, other women in business started asking for her help. She is the host of the Hell Yes Style podcast and her book is published in March 2025.

The Style Editor

To find out more:

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This podcast is proudly produced by Wavemakers Audio