In this episode of the Marketing 4 Business Podcast, Scott shares his favourite book of 2024, Belonging by Owen Eastwood, and reveals how its powerful concepts can transform your marketing strategy in 2025. From the Māori concept of whakapapa to fostering community and purpose-driven branding, Scott breaks down seven actionable insights inspired by the book that you can apply to build stronger connections and drive authentic engagement with your audience.

Learn how to lead with storytelling, establish trust, embrace personalisation, and create communities where your customers truly feel they belong. Scott explains why connection will be your greatest currency in 2025 and how these principles can help your business thrive beyond mere transactions. Tune in to discover why Belonging is a must-read for business leaders and marketers aiming for success in the year ahead. 

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