One of the biggest myths in the online business space? You need to have a huge audience to create meaningful income and impact.

But today’s guest, EMDR therapist Carolyn Solo, is proof that simply is NOT true!

Carolyn has built an incredibly successful second business, helping therapists launch EMDR intensives. I had the pleasure of being her 1-1 business coach as she made this transition and scaled beyond clinical therapy!

And no, she didn’t have thousands of followers on Instagram either. She’s had a very small and highly niche audience!

In today’s episode, we’re talking about scaling beyond 1-1 therapy with a small Instagram audience.

In this episode, we cover:

1. How Carolyn built a successful second business w/a small, highly niche audience
2. Why micro-niching can lead to stronger results, deeper trust & higher conversions
3. Carolyn’s journey from a full private practice to offering EMDR intensives
4. Key benefits of adding EMDR intensives as a therapist
5. What Carolyn learned while figuring out the intensive model in real time
6. The REAL reason Carolyn started coaching other therapists on intensives
7. How launching a podcast + 2nd Instagram page helped her grow her authority
8. Why high-ticket offers should also be high-touch for the best client results
9. Carolyn’s advice for therapists w/a small audience who want to launch something new

Connect with Carolyn:

1. Follow on Instagram @futuretemplateparent and @integritas_intensive_emdr
2. Listen to the Future Template Parent Podcast
3. Check out her website

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. Get Carolyn’s Free EMDR Workbook
2. This episode is sponsored by Alma, the financially rewarding way to go in-network
3. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
4. Private Practice Academy Bundle (PPA)
5. Reels Membership
6. Business Coaching Waitlist
7. Free training
8. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram