Scaling your business isn’t just about implementing new systems or creating online programs—it starts with rethinking how you approach your work. In this episode of The Scalable Expert, Tara Bryan dives into the essential mindset shift for scaling, sharing why transitioning from a one-on-one model to scalable services is key for long-term growth. Discover actionable strategies for reshaping your delivery model, building scalable experiences, and transforming your mindset to embrace growth without burnout.

What You’ll Learn:

• Why your current mindset might be holding your business back from scaling.
• The key mindset shift required to transition from one-on-one services to scalable solutions.
• Strategies for building scalable customer experiences that still feel personal.
• How to rethink your business model for sustainable growth and client impact.

Key Topics:

1. Understanding the limiting beliefs that keep you tied to one-on-one work.
2. Shifting your perspective to prioritize scalability without losing quality.
3. Creating scalable offers that serve more clients while maintaining a high-touch feel.
4. Leveraging authority frameworks to streamline your delivery model.

Ready to scale your business with the right mindset? Subscribe to The Scalable Expert for weekly insights and strategies.

Don’t forget to leave a review and share this episode with someone ready to embrace scalable solutions.

Visit taralbryan.com for resources to help you transform your business model.

Are you a Scalable Expert? Find out here 👉 https://bit.ly/scalablebusinessexpertassessment

Need ideas for how to keep your customers engaged in your business and programs? Check out our free Engagement Guide 👉 https://bit.ly/50-ways-to-engage-guide

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:00

Welcome to The Scalable Expert, the podcast where we unlock

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the secrets to building a business

that grows with you, not around you.

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I'm your host, Tara Bryan, business

strategist, mentor, and creator

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: 00:00:11

of the INFINITE SCALE Method.

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If you're a coach, consultant, or

service provider who's maxed out

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: 00:00:15

with one on one work, overwhelmed by

the grind, and ready to scale your

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: 00:00:19

expertise into a business that works

for you, then you're in the right place.

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Each week I'll share actionable

tips, inspiring success stories,

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and proven strategies to help you

reclaim your time, grow your income,

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: 00:00:31

and create a business that delivers

results without sacrificing quality.

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Let's dive in and make your

business INFINITELY SCALABLE.

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Hey everybody, welcome to today's episode.

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In this episode, I'm going to tell

you a trick that I use with my clients

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when they are sort of struggling with,

like, how do you take what you're

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doing in your services, how do you

take what you're doing in your one on

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one work with your customers, and turn

it into a scalable online experience.

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So as you probably have heard in other

episodes, the first pillar that we have is

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helping our customers create an authority

strategy, which means taking your services

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and expertise and creating an authority

model and framework that helps to guide

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the way that you use your expertise

to help your customers get results.

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That's the very first thing

that we help our customers do.

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So that is something that most of our

customers can get to because they have

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an expertise, they have a way that

they've been helping their customers.

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So they can work through, their ideal

customer, what the problem is that they

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have, what the result is that they're

looking for, and then how they can, as

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experts, create the fastest path to help

their customer go from point A to point B.

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We get that framework all set up, and the

next step is to take that framework and

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turn it into a scalable online experience,

a way to deliver it beyond one on one.

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And that is where everything

starts to fall apart for a

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number of different reasons.

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One is the very first thing, which

is just this shift that you need to

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make in your head around the value and

what's going to happen when somebody is

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not working with you one on one in the

same way that they were in the past.

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And that mindset shift

will take some time.

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It is one of the things that we work

on with our customers all of the

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time because it is very, very common.

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In fact, it was something that held

me back for years I had this idea

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that people need to have, I need

to be with them in their office or

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next to them in order to help them.

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: 00:02:36

And so I had to make that shift

to go, Oh, well, they just need

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me to lead them down the path.

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And it doesn't really matter how I lead

them down the path, as long as I can get

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them there as the fastest way possible.

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I had a client come to me, and

this was years ago, and he came

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up to me, he's like, Oh my gosh,

what you gave me today, what you

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taught me today changed my business.

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I was able to apply it immediately.

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And it made a huge difference

in what I was doing.

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I don't remember exactly what

he was trying to accomplish.

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But I looked at him and I'm

like, I didn't see you today.

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You and I didn't meet this morning.

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And he's like, oh yeah.

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I forgot.

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I watched your video in the training

that you had done and I was able to

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apply what you had taught me immediately.

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And the light bulb went off for me.

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Even though, I have been teaching

this forever, the light bulb would

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offer me that, he didn't even really

associate the fact that, he wasn't

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with me personally because he was

interacting with me personally.

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Just like when I'm creating a video,

I'm always thinking about my clients

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on the other end of that video.

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The video I'm creating is a training

for the people who are taking it, right?

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So, I'm thinking about that person

on the other end of the camera.

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It's that same concept.

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And when you start to reimagine how

you can serve people in that way, it'll

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open up your whole world to be able to

start creating something that can be

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leveraged, that can be you, only the

virtual end of you, so you don't have to

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continuously repeat yourself over and over

and over again with every single client.

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It frees you up to have more meaningful

conversations with your customers.

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That shift needs to happen first

and foremost as you're going through

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this journey, takes a little bit

of time, you'll do the work and

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then have to shift in your mind

again, and then do the work and then

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have the shift in your mind again.

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Honestly, that's one of the best reasons

to join Learn Academy Mentorship because

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we hold space for that as you're going

through this journey because when you

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are stuck in your own head of not only

trying to figure out what it is that you

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want to teach in an organized fashion,

and then how to actually take that and

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turn that into an asset, that process

needs help from an external person to

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remind you that, you're on the right path.

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But the other thing that I always

tell my clients is for this

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exercise, You need to pretend that

you can't talk to your customers.

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Like, you have no access

to your customers.

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So how would you help them get

results if you had no access to them?

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You literally cannot

call them on the phone.

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You cannot meet with them in person.

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You have to meet with them in a way that

they can get all of your genius, all

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of your expertise that you're teaching

in your signature framework in a way

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that's not connected to you at all.

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And that tends to break people's brains,

but that's the amount of effort you

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need to think about when you're going

through this process is like, how would

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I help my customer in the highest level

when I cannot physically meet with

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them, not on the phone, not on Zoom,

not live in person, how would I go

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about delivering an awesome experience

to them if I cannot access them?

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That, my friends, is when the power of a

scalable online solution comes into play.

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Because when you think through that

lens, you get really creative in terms

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of oh, I need to give them all these

parts and pieces and details, worksheets

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and different things that will help

them be able to apply what I'm teaching

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because I'm not going to be able to show

up and just answer random questions.

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I've got to filter those questions

in throughout the experience.

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So when we're teaching this to

our customers, we're helping them

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uncover that step by step by step by

step so that it's not overwhelming.

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When you think about all of the time

you spend with the random questions

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or the random things that your clients

are asking that maybe are in scope or

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out of scope from a project or services

perspective you think about how much

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time that takes up out of your day or

distracts you from actually getting them

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the fastest path to success, if you

were to strip that away and just say,

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okay, well, here is the path, right?

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Here's the framework that gets

somebody from point A to point

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B in the fastest way possible.

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And here's how I can help them

do it, that changes the game.

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It changes the game for how you

show up when you're in a one

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on one situation with a client.

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It changes your ability to package your

expertise in a way that serves your

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customers at the highest level and allows

you to step in, in a one on one scenario,

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that's much more meaningful and much

more rich and deep because you're able

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to help them as they're going through the

process when they're actually stumbling

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on real problems versus just repeating

the same things over and over again.

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So this tip is something that helps all of

our customers and just putting that lens

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in front of the activity helps them to

not fall back on a one-on-one call, or a

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one-on-one assessment and then have them

take things onesie and twosies as we go.

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That is going to keep you

in a service based business.

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That's going to keep you

in a one on one scenario.

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And so if customer experience is

really important to you, if helping

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your customers get results is really

important to you, then you're going to

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create different super cool creative

experiences if you have the lens of like,

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you can't actually talk to them in person.

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So that's my challenge for you

this week Think about that.

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If you were put in a situation that

you could not meet with your clients

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in the same way you have in the past.

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How would you change things?

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How could you put something in place

that would help create that same level

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of Personalization, that same level of

connection with your customers, even if

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you weren't able to meet with them live.

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So that is my challenge for you.

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And if you need it, think about

your experience during COVID, right?

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One of the gifts of COVID was

that we had to pivot and think

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about unique and different ways to

connect with our customers that we

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never had to think about before.

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It's a great stepping stone to really

thinking about, not just like a lot

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of times people are, Oh, I'm, I don't,

I don't want to create something

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that's evergreen and not touch it,

that just feels disconnected to my

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customers, and I don't like that.

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Think about it as creating a rich

experience for your customers,

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that they can interact with you

at the highest level, when you're

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able to do that at scale, right?

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Because right now in your service based

business, you're probably could help

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maybe 10, maybe 20 customers if you're

super efficient at what you're doing.

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But you can't help a thousand.

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You can't help more people.

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You're going to get to that

level where you're maxed out.

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And so when you think about it from that

perspective, how do you continue to do

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what you're doing without maxing out as

you add more people to your business?

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So that is my challenge for you.

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Think about how you can add, if you

want to go nuts and add a whole scalable

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online experience, awesome, we are

here to support you through that.

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If you want to just take a couple of

different things that you're doing

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today for your service based clients

or your one on one clients, and think

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about like, how could you replace that

with something super cool that would

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still give them a ton of value and

make them feel connected to you, when

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they're not meeting with you one on one?

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I will give you a quick example

to close out this podcast.

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We use a slack channel for our customers.

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So instead of like having constant phone

calls with our customers, having them

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constantly email us or God forbid having

them text us at all hours of the night

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and day and weekends and all of the

things, we have a Slack channel that we

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put our customers in and they're able to

ask questions as they're working through

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different parts and pieces of what

they're building as they're building their

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scalable online experience, and the beauty

of it is they can ask their question and

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if we're online we can answer immediately.

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Or, if we're not, then we can answer

it when we are back at our computer.

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And everyone wins.

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Everyone feels connected.

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My customers do not feel like they are

not connected to us in all of the needs

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that they have as they're moving forward

by not meeting with us in person, by not

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meeting with us daily on the phone or on

zoom or whatever else, or being able to

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text or email us at all hours of the day.

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And so that's a super simple, example

of how you can use a tech tool

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to save yourself some time and be

able to control when it is you're

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communicating with your customers.

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So there you go.

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That's one idea you can go

ahead and implement immediately.

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In the meantime, I would love to chat

with you if you are dealing with this,

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if you're trying to figure out like,

how do I switch my mindset from thinking

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that there's no way I'm doing anything

online, I'm not delivering online, I'm

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gonna stay working with my one on one

customers and I don't know how I would,

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make a great experience outside of that,

but you're kind of interested, you're

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kind of maxed out, you're kind of in that

place where you know you need to scale,

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but you're not exactly sure what to do.

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Give me a shout.

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In the show notes, you'll find a

link to schedule a discovery call.

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I would love to have a conversation

with you, no pressure, no sales,

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just a conversation about how you

can go through this process and

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what may be the right fit for you.

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So until next time, go ahead and

give us subscribe on the podcast.

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We would love to have your feedback.

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We'd love to have you

share it with other people.

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And until next time, have a great week.