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Transforming the Final Experience featuring Scott Ginsburg and Joshua Siegel with Titan Casket
Episode 106511th January 2023 • Supply Chain Now • Supply Chain Now
00:00:00 00:52:39

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As Benjamin Franklin famously said, “in this world nothing can be said to be certain, except death and taxes.” And yet, despite the certainty and timelessness of the death care industry, it is a market more primed for disruption than most.

Scott Ginsburg is the CEO and Co-Founder of Titan Casket and Joshua Siegel is their COO and Co-Founder. They felt that the process of purchasing a casket was not only broken, but it also provided a subpar experience to people at one of the most challenging moments in their lives. They founded Titan Casket in 2016 because they believed they could do better.

In this interview, Scott and Joshua join co-hosts Scott Luton and Enrique Alvarez to discuss:

• The opportunity created by Federal legislation passed in the 1980s that was intended to protect consumer rights in the severely over-concentrated casket industry

• How Titan Casket is embracing familiar consumer brand activities to revolutionize an industry that is not accustomed to traditional marketing practices

• The unique shipping and logistical requirements associated with delivering a product that must always be on time and in perfect condition

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