Starting a thought leadership and building influence is like trying to push a rock up a hill. At first, it takes a lot of effort on our part to get our message out to the market. As we shift from getting noticed to being known, it gets easier. 

When we reach that tipping point, and that rock starts to roll downhill, we unlock massive momentum and start to reap the benefits of being MicroFamous. 

What does influence look like practically in our businesses and in how the market sees us? How does the tipping point reveal new opportunities? In this episode, I share the 3 things that happen when we tip into influence.