The global nutraceutical and broader wellness industry has a reputation for being mindful of its impact on health, the environment and social change. However, for many brands, packaging is a later consideration during the product development process; packaging is critical to product safety and integrity, but there are many options that could fit the bill. Looking holistically at the packaging—from its alignment with the brand promise to investing in sustainable packaging for the long-term benefits to the ecosystem—means making active choices from the start of any project. In this Vitafoods Insights podcast, Kate Bailey, policy and research director at Eco-Cycle (ecocycle.org), offers thoughts for CPG brands to consider around packaging, including design, recyclability and more. Eco-Cycle is one of the largest non-profit recycling and Zero Waste organizations in the United States with an international reputation as a pioneer and innovator in resource conservation. In this podcast, Bailey and Informa’s Heather Granato discuss: • Consumers’ growing awareness of and interest in packaging solutions that are better for the environment, whether via recyclability, materials selection or Zero Waste options. • Issues that manufacturers are facing when making materials choices for packaging. • Opportunities to consider packaging from a whole-life or circular perspective.