Artwork for podcast Craft of Code
How MacStories Transitioned from a Blog to a Media Company with Federico Viticci and John Voorhees
Episode 87th January 2022 • Craft of Code • Linode
00:00:00 00:23:44

Share Episode


There comes a time when you can only add so much to a simple blog before you hit a limit on what you can do with it.  

This is what happened to the MacStories website, prompting the founder and his team to put a radical plan in action to transform and expand the website into a unified multimedia experience.

The Founder and Editor-in-Chief, Federico Viticci, and Managing Editor John Voorhees joined episode 8, season 2 of The Craft of Code podcast to share how they’re building an exciting future for the website.

MacStories started out as a simple daily publication about all things Apple. Today, it’s much more than just a blog. It’s the central hub of a family that includes Club MacStories, a membership site, AppStories, a weekly podcast about apps, and MacStories Unwind, a weekly podcast about everything happening at MacStories. 

In this episode, we discussed:

  • How MacStories originally started
  • The redesign process needed for MacStories
  • Why Federico wants MacStories to become a unified experience
  • How MacStories came to have its own CMS
  • Why MacStories partnered with Linode
  • Why WordPress was too limiting for MacStories’ future
  • MacStories’ vision for the future

You can find out more by visiting

Important Links & Mentions