Do you ever feel like you're just selling lumber instead of helping build something meaningful? Or that your emotions sometimes get the best of you in stressful situations?

In this episode, we explore two essential traits for long-term success in LBM sales: connecting to a larger purpose and mastering emotional control.

You'll hear from Mike Ellerbrook, Executive Vice President at UFP Site Built, who shares two powerful stories: the project that changed how he viewed sales forever and the moment he nearly derailed his career by losing his cool with a customer.

In this episode you will:

1. Learn why tying your daily work to a higher purpose will help you close with more confidence and passion
2. Hear a real story of how emotional intelligence can make or break your long-term career in sales
3. Walk away with practical insights to help you sell better, grow faster, and lead with more intention

Hit play now to hear Mike Ellerbrook’s unforgettable GOAT sales stories and level up both your mindset and your sales results.

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at info@bradleyhartmanandco.com or visit our website and click on Increase Sales.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can't close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline—even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.

New podcasts are dropped every Monday and Wednesday.