Alex Newton (aka Niehues) is CEO and Founder of K-lytics.com, the leading Kindle market research service on the net. Alex brings more than 20 years of experience in publishing, data analytics and management consulting to the table. Today, we talk about his company K-lytics, publishing trends, and how he made the transition from a "traditional career" to online entrepreneurship. We also discuss how one can predict if the book will sell or not before even starting writing it.