What are the 3 things a sustainable real estate business should have, and how can you incorporate them into your own business? Why are systems such a critical ingredient of scaling your real estate business? How can you let go of the low-dollar producing activities that make it impossible for you to scale your business?

On this episode, I talk about the steps it takes to build a real estate business worth owning.

The ability to scale is the Holy Grail of business ownership. -Lars Hedenborg

Takeaways/Tactics

• The true value of your business is in your ability to systematically generate new business from your database.
• You must be able to convert prospects into consultations and then into clients in a systematic way, without you being involved in every step.
• Use 'plug and play' systems to deliver a world class experience that is repeatable and scalable.

The only way to thrive in this business is to systematize your ability to attract prospects, convert them into clients, and deliver a differentiated experience. 

True business freedom is all about scaling your business without scaling your hours — so you can make more money for less time, with less stress.