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The Power of Strategic Introductions and How to Ask for Them
Episode 5418th August 2021 • This Shit Works • Julie Brown
00:00:00 00:08:17

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There is a concept in social network theory called Triadic Closure, which states that if two people who don’t know each other share a common connection, they will bond more quickly when they meet via this connection. It’s similar to the “friends of my friends are my friends” idea. 

Strategic introductions work well if you know who you want to be introduced to, why you want to be introduced and also who in your network has a strong enough connection to that person to make the introduction. 

Listen in as I lay out my 5 tips on how you can ask the people in your network to make strategic introductions for you, to strengthen and grow your network.

Drink of the day: High Noon Spiked Seltzer: Pineapple

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This episode is sponsored by Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC.

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