Shownotes
🎙️ You Are the Brand: Positioning Yourself for Success with David Roman 5/1 Reflector Human Design.
In this episode of Unjaded, Vickie Dickson sits down with David Roman of Genius Positioning—an artist, marketing strategist, and 5/1 Reflector—to explore how your Human Design can guide deeper, more authentic brand positioning. Together, they unpack what it truly means to build a personal brand, why so many online branding strategies fall short, and how to position yourself in a crowded coaching space without falling into burnout or cookie-cutter marketing.
David shares his journey from discovering Human Design during the pandemic to building a unique consulting process that fuses strategy, self-awareness, and soul. Whether you're a coach looking to stand out, or a service provider wanting to magnetize dream clients without compromising your energy, this conversation is a must-listen.
What We Cover in This Episode:
- 🌟 David Roman’s journey from discovering Human Design to embracing life as a 5/1 Reflector and his business strategy that fits his design.
- 🎨 Why traditional branding (fonts, colours, photos) is no longer enough for personal brands
- đź§ The four-part Genius Positioning Framework David uses to align brand, business, and design
- 👤 Why YOU are the brand—and what that actually means for coaches and service providers
- 📊 The power of data: how asking your clients the right questions reveals your true market position
- đź§ Creating a world around your brand that builds trust and connection
- 🎯 Why niching down doesn’t limit you—it clarifies your magnetism
- 🌀 Reflector wisdom: learning to work in seasons, adapting to change, and honouring inconsistency
- 🎤 Podcasting by design: Vickie’s approach vs. David’s, and how both work when aligned to energy
Quotes to Live by:
“You don’t want your brand to be at the mercy of other people’s assumptions.” – David Roman
“People buy you—not your fonts, not your colours. You are the niche.” – Vickie Dickson
“The biggest transformation your clients get shouldn't be a surprise. It should be expected.” – David Roman
Resources
- 🔗 Download David’s Free Genius Positioning Resource – for experienced coaches ready to scale without burning out: yourgenius.co
- 📲 Follow David on Instagram: @david.reflects.genius
Love the show?
Be sure to follow and leave a review on your favourite podcast platform. Want more conversations like this? Head to vickiedickson.com or connect with Vickie on Instagram @vickie.dickson.