Grace talks with floral business expert Kimberlee Grob about the intricate balance of creativity and commerce in the world of flowers. Kimberlee shares her journey in the floral industry, emphasizing the unique art of crafting customized floral arrangements that speak to individual emotions and celebrations.

From navigating the pandemic’s challenges to insights on understanding customer needs beyond price, Kimberlee’s experiences are a blooming inspiration for small business owners.

Kimberlee brings her wealth of experience and heartfelt stories from her journey as a florist, showcasing her dedication to making every arrangement a meaningful gift. Tune in to learn how Locker’s Florist built a loyal customer base through trust, creativity, and top-notch service.

Episode Highlights:  

03:08 - I often say that being a florist is very much like being a hairdresser or bartender. We are there at the very best and worst times, and we hear everything. You're getting married. You had a fight with your wife. It's your big anniversary. You had a new baby. I mean, all those highs and lows.

04:57 - It's a psychology thing. You have to train yourself to be open to what the customer needs and what's going to have the best effect for that, because that's what keeps them coming back. If it costs a little bit more than what they expected, but they get a bigger reaction to it, that's a win, and they're still going to call you again.

07:15 - As business owners, you have to be like a hummingbird and be willing to backtrack and rethink something, and approach it from a new direction. I hate to use the word pivot, but being able to hover and maybe back up and reassess is a great skill to have.

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