For the next couple of weeks, I’ll be running what I call Online Marketing Summer School. We’re going to be revisiting some past episodes geared toward helping you level up (or kick-off) your online marketing strategy! We’re kicking things off with one of my favs: an interview with Natasha Samuel of The Shine Online Podcast!

Natasha Samuel is the host of The Shine Online Podcast and an Instagram strategist that helps small businesses... well, shine online. Through intensive strategy days, digital resources, and education, Natasha helps you build your brand on the gram with a video strategy that is fulfilling and fun - without the overwhelm.

Natasha is a social media genius. She breaks down Instagram in such a refreshing, relatable way. Her whole approach is about finding the social media strategy that's actually sustainable for you, no matter how busy your work or life can get. She also believes social media should reflect your personal values, and doesn't advise compromising any of that for quick growth. We talk about overwhelm, content batching, nailing your Instagram bio, and her three-part follower journey (which is going to blow your mind)!

In this episode, you’ll hear…

1. Why Instagram is a great place to market your business
2. Growing a community on Instagram
3. Struggling to balance personal and business content
4. The various surfaces of Instagram and what to post there
5. Tips for writing captions
6. Using Instagram to direct people to other platforms
7. The 3-step follower journey
8. Tips for batching and consistency
9. How to iterate on your strategy
10. Tips for people burnt out on social media
11. Navigating social media during hard times

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. shinewithnatasha.com/video
2. Natasha’s LinkTree
3. Shine With Natasha on YouTube
4. Instagram: @shinewithnatasha
5. Episode 24. Why You Should Treat Your Clients the Way Olive Garden Does
6. Episode 25. Creating Brand Loyalists 8 Future Buyers

CONNECT:

1. Sam on Instagram
2. Sam on Facebook
3. On Your Terms® on Instagram

DISCLAIMER

Hey there. It's Sam and welcome back to On Your Terms. I'm so excited that you're here. So, I'm really excited because for the next couple of weeks, I'm running something that I'm calling Online Marketing Summer School. So, I'm going to be airing a series of episodes that are all geared towards helping you bump up your online marketing game this summer. So, I'll be real with you, as always. I am taking a little time to recoup this summer because I just lost my mom. My mom just passed away. Yes, you heard that right. I have lost both of my parents in the past year. So, as you can imagine, it is very tough, very overwhelming, and I need a little bit of space. And I know that I've already given you hundreds and hundreds of episodes of this show, and thousands of emails, and blog posts and social posts, and I know that there's so much waiting for you that you might just not have had time to catch up on yet.

Thanks for having me, Sam. I'm excited.

Oh, I'm so excited for you to be here. I'm just so excited for everybody to have the opportunity to listen to you and to be taught by you. For full disclosure, I am one of Natasha's clients, and I learn so much from her. And she's my go-to for learning all about Instagram. So, I'm really excited to dive in with you today.

Yeah. And you're killing it on Instagram. I love seeing all your content. So, yeah, I can't wait to talk about all things Instagram.

I know right? Yeah. Well, hey, my taxes Reel from yesterday is doing good. I was laughing about that. I was like, Of course, I don't even do anything about that, but that goes well. Yeah, it's fine. It's all value. So, I was thinking it would be helpful for you to just share a little bit with everybody about who you are, how you got here, and how you work with people now.

Definitely. Yeah. So, my name is Natasha of Shine with Natasha. I'm an Instagram strategist now, which takes route in a lot of different ways, education, programs, speaking, content creation. And I started my business while I was still in college, kind of feeling lost, confused, what's next? And I was really inspired by one of my internships. She was a woman that worked in digital marketing, which I'd never heard about. And she had her own remote business and it was just her, and I had never heard of that either. And so, she kind of gave me the push and inspiration to start my own thing.

Yeah. I love that. And I know my community is going to be so happy to go now and follow you on Instagram and watch your stuff and buy your stuff, because you just have such a beautiful approach to Instagram. And it's not this like rah rah, super polished perfect thing. And you focus on value, and creating community, and creating evergreen content, which is something I'm really passionate about. So, I think it's awesome and you're a breath of fresh air, that's for sure.

Thank you.

Yeah. So, I thought that it would be helpful for you to start out by just sharing with everyone, you know, why is Instagram in particular a place for our listeners to show up and help market and promote their businesses? Like, what can they do on Instagram that they might not be able to get from some other platform?

Absolutely. And I think the thing that makes Instagram so overwhelming - which is actually one of my favorite parts - is that there are so many different surfaces to leverage on the platform, which I know we'll get into a little bit later. But you can create in so many different ways, which really gives a dynamic experience with your brand. It's not just short form video. It's not just long form video. It's not just tweets and words. It's really a dynamic experience where you can leverage the surfaces in a lot of really unique ways. So, I would say that's definitely one of my favorite parts. But when I think about all the social media platforms, I think YouTube and TikTok are getting a lot of the spotlight right now. And I love both of those platforms for different reasons. But I think those platforms often have this consumption and discoverability part of them.

Yeah. I could see that because it's like, because of all those different services - which by the way, whenever we say services, we mean Lives, Post, Stories, whatever, all the different places you can appear on Instagram - I think that helps you to get a more holistic picture of someone, you know, whether you would really then want to take the leap to work with them. I don't know if that's how you feel about Instagram versus, like, a TikTok, for example.

Absolutely. And I think sometimes a TikTok, you know, you can see something, you're like, "Oh, I need this," and you're maybe ready to buy or check something out. But I think that with Instagram, a lot of people need a lot of touchpoints with your brand to, not only trust you, but to get to the point where they're even considering purchasing something, because they might have a problem and not even know it until they see your valuable content, and your education, and all those dynamic things that you can do and create on Instagram. So, I really do think it's definitely still the top tier in terms of social media, and it's definitely a non-negotiable with all the options they have for different types of brands.

Yeah, for sure. And what about somebody who's a bit smaller on Instagram or just getting started on Instagram has now chosen to focus on it to grow it, is it still possible to grow on Instagram? Should that even be our goal? Is growth the goal? What's the goal there?

Yeah, that's such a great question. So, I think if you are newer, definitely a really natural goal is that you want to build some type of community. Keeping in mind community can be small and still convert. One of my clients, I think she had maybe, like, 500 followers at one time and she was making high ticket sales in her business at that time with a small, engaged audience of all the right people.

Yeah, for sure. And I talk about that on the podcast a lot from the business perspective, that as the business has grown, I've actually focused a lot on nurturing current clients. I have a whole podcast episode dedicated to why you should treat your clients like the Olive Garden does, like once they're in, they're family, because it pays back better dividends than trying to constantly go back. And I don't mean just selling your clients more stuff, by the way. I also mean making them fans of your work so that they go tell other people because that helps too. But I'm thinking like, as somebody listening to this and they're thinking, "Okay. So, now, Natasha's told me I have to nurture the audience that I have, maybe I get growth from it." But in terms of connecting with them in a deeper way, what kind of content should they be creating then on Instagram, particularly for coaches and service providers who are, you know, bulk of my listeners?

Absolutely. I think we often hear niche all the time and I don't think you have to shitty niche down to the most specific thing ever. But I do think you need to focus on a few categories of content that you want to be creating on. Content pillars is what they're often called in the space. Essentially, I like to pick five pillars or buckets or categories that you really want to build all of your content around. And this ensures that you're not just talking about your offer, not just talking about what you do, but you're really creating an experience with your brand. Because if all they talked about was Instagram on my Instagram page, I would be boring. I wouldn't even want to consume my own content.

Yeah. Which is really freeing. And I know a lot of people want that. I call this the umbrella content method, where your main pillar is the handle, and then you have these little spokes that are related, but they branches off of what you do, and that's very helpful because I, as well as Natasha, will be bored out of my mind if I talked about legal stuff all day long, which is why I did a Texas thing yesterday. So, I just like to talk about other things, but all, I guess, with that ideal customer in mind of how else is this helpful and relevant to them. One thing that I tend to hear a lot, especially from my customers - I have kind of people in two camps - they like to, on the one hand, post a lot of the personal content, so more of the matcha morning ritual, that kind of stuff content. But then, when it comes to creating like here are three steps to whatever, people don't want to do that quite as much.

Definitely. And I think it's about meeting in the middle for both of those. Because on social media, more and more people are just wanting to connect with other people. And I think that's where bigger brands, either completely miss the mark or they do it just right, of understanding that their team, their community, their founders need to be on social media. I need to know who I'm investing in, who else is a part of that community, who else is using or wearing or featuring that product. So, I think we need to think about it in the same way, especially as coaches and service providers, what makes you you is what makes you different from someone hiring the other person. And that's in a really good way of if someone doesn't like a casual vibe, like maybe really hate yellow, all those different types of things might mean we might not vibe on a one-on-one or you might not like my programs. So, while that might feel like you're repelling a lot of people by leaning into those things that make you different, it's actually what will attract all of the right people.

Yeah, that makes a lot of sense. And it feels like you're giving them a preview of what it's going to be like to work with you. So, if they're not going to like what they see there, they're probably not going to like your product. We don't need people just hanging around on Instagram who don't either like us or never intend to work with us, you know? So, I think that's super helpful. So, I think it's so helpful that you talked about the content pillars or buckets, whatever we all want to call it, and how to kind of divide that up, not make all five of them matcha morning routines as much as we all want to because it's a lot more fun to create, unless you're a lifestyle influencer, I suppose.

Absolutely. So, I really like to recommend with your content pillars, most of them are probably going to go on a lot of different surfaces. But, one, maybe you're more personal one might only go on a platform like Stories. So, kind of think of it that way. They don't all have to go on every surface. One might be only for one specifically. But how I like to think of it, I think what will be helpful is to write down how I see all the surfaces. So, I really think of Stories as like the heart and soul of your Instagram account. This is where you're going to connect the deepest with your followers. And this is for the people that are wanting to get to know you and really see those behind the scenes types of elements. So, that's where you're more personal things are going to go.

Yeah. I think that's so helpful. I think your tip about treating the Feed is kind of like the main category, and then all these others are like subcategories of it, because, yeah, you're right, as long as we can post to the Feed - like I always post every Reel to the Feed, everything - so that's taking up all these Feed slots that, in the past, didn't exist. We didn't have Reels. It's just Feed posts. I think that's super helpful. And so, I thought it was helpful, too, you were saying that for Feed posts you like carousel posts. I always think of them, too, as shareable, that kind of stuff that gets people to engage. Do you have - I know this could be its own podcast - kind of like high level tips for people about caption writing, and what are we asking people to do? What are our calls to action when you're starting out and trying to build?

Yes. So, I think the first most important part of your caption is like a really strong hook. That first line, you can think of it like a newsletter subject, a blog title. We wanted to essentially tell people why they should keep watching the video, scrolling through the carousel, reading the caption, or it should kind of give them a teaser to give them a reason to keep engaging with that content. And then, we kind of get into formatting for your caption, which I feel like is a really important thing to consider. I love emojis. It seems like a silly thing, but I think it adds personality, it adds color, and it really adds context to a lot of the things that you're saying in your caption. I like to use them as bullet points. I like to use them as extra pronunciation in certain parts of my caption. I like to use caps in my captions as well as kind of little headers, and line breaks, tons of line breaks, because people can only read, like, two to three lines before it all kind of starts to blur together. So, that's kind of some formatting tips for your captions.

Yeah. That's really, really helpful. And I know you were talking a lot on Stories today about kind of matching the type of engagement with the type of content. And I think that makes a lot of sense because, at least when I was coming up in online business, it was always this drop an emoji in the comments. It was kind of these random pieces of engagement that was like, Why are they dropping an emoji? For what? What are they getting from this? So, I think that that was really making sense to me today. I was also thinking, so your episode is airing before we have an interview coming up with Katie Steckly about YouTube and podcasts. And I was thinking about how this would be helpful to pair with what about being on Instagram and you have a podcast, like you and I do, or a YouTube channel, like you and I do because we do all the things. How do we show up on Instagram to let people know about that? Or should we even be using Instagram to drive people to those other platforms?

Yeah. I think it absolutely depends on your goal and kind of where your main hub is. But I feel like for the most part, a lot of people like to stay where they are or they just want to know that the other platform that they connect with you on has a new piece of content. Sometimes they just need the reminder. So, what I really like to focus on is giving each new piece of content really great promotion whenever it is live. I like to post some Stories about it and then share the promotional graphics and links. I've really enjoyed playing around with Reels for either my interviews and also solo episodes for my YouTubes. So, it kind of feels like a native piece of Instagram content and they get value out of it just by watching or reading it. But it'd also kind of be like, "Oh. This is really great. I wonder what it would be like on a different platform." So, that's personally what I found has worked really well for me.

Yeah, that's really helpful. I was actually surprised, yesterday, we nabbed a clip of a YouTube video that I did on seven ways that you can legally reduce the amount of taxable income that you have without getting nabbed by the IRS. And we just took one of those tips and turned it into a Reel yesterday and it's actually doing really well. But we stripped all the stuff off of it that made it look like a YouTube video and everything, and did real captions and everything else on it. We just took the native video that I had already created.

Yes. Absolutely. I think there's so many easy ways with the native tools within Instagram to make something feel like it's supposed to be an Instagram without having to do a ton of extra work.

And so, for anybody listening who is more in the auditing mode of being like, "I'm already on Instagram. I'm already posting all these things. I'm trying Reels. I'm doing all the things. Why isn't it working? Why isn't anybody engaging?" If somebody was to back up and pause for a moment with Instagram, kind of come up with a new strategy, what are some of the things that you would encourage them to look for or look at in Instagram to do better moving forward?

Definitely. I think that profile experience is really something that not enough people really focus on and look at. And what I mean by profile experience is understanding how when someone goes to your main Instagram page, when they're looking through all your content, what are they essentially going to do? How are they going to feel? Are they going to know enough about your brand? Because when a Reel takes off or when you get new eyeballs on your account, what are you actually doing with that reach and traffic? And I feel like this kind of goes into this concept I like to talk about of your follower journey and really understanding how people are interacting with your brand throughout their whole journey on Instagram. The first being, thinking about when someone follows you or they don't even follow you, they're thinking about following you, they're thinking about pushing that button, what ensures that they don't completely leave your Instagram for good and that they stay on for the ride?

Yeah. That's really helpful. That's what you call your three part follower journey, right?

Yes.

Yeah. That's super helpful. I think that will be helpful to people. I call the last one the How Can I Pay You Money Effect. Because I go to people's profiles sometimes and I feel the same way, I'm like, "So, how do I pay? Like, what do you do that I can pay you for? I don't even understand." And I think there's this whole, you know, people get so used to that Instagram bio statement that's like, "I help with these very fluffy transformational things." But I'm like, "But I don't understand what you do. Like, how do I pay you?"

"And who you do it for? Like, is it for me? Is it for someone else?" Like, really getting specific there. I think bios and your actual profile name are places that people want to stick out and get really fluffy and have fun with, which I think there can be fun elements, but I think we really need to focus on the important things because you only have so little space.

Yes. And, please, for the love of all things, put your first name in it. Sometimes people send me messages and I want to go thank them.

No clue what their name is.

Or I always use people's names and I'm like, "How are we still having this conversation?" I'm like, "Please put your name there. I don't know." And it's not in their handle. It's not like that. Yeah, that's funny. You can easily tackle that one today after listening to this. So, I think that it would also be helpful for you to share a little bit, you do so great with batching content, which I think speaks so much to your core value of sustainability. And not doing what we're talking about for a week, but actually committing to this for a while and seeing how it goes. So, what are some tips that you would give to people about batching?

Definitely. So, I think the first thing is knowing how often you are going to post. Because I think we often go to batch content and we actually don't know how much content we need to batch. And this number is going to look different for everyone knowing you can always add to it, but it's more important that you can be consistent with the bare minimum. So, it could be Stories and then, like, a handful of posts each week. It doesn't need to be daily. It doesn't need to be three times a day. If you don't want to post on weekends, you don't need to post on weekends. So, really figuring out what that looks like for you.

That is really helpful. And I think it's helpful to hear that it's not so black and white of you have to batch like 800 months ahead of time. And I tend to be somebody who I get inspired, but to Natasha's point, I also keep a running list of ideas in Asana, and I actually break them out by category. So, I have like ideas section for YouTube videos or for Instagram or for my email list of emails I want to send. And that - she is right - makes it so much better when you sit down to batch all this stuff. So, definitely you can implement that today, too, that's for sure. And so, I was thinking, you know, as somebody was listening to this, they might think like, "Are we supposed to be kind of constantly reiterating on Instagram?" If somebody was to walk away from this episode, even you've given them so many good tips that someone could implement a strategy from what you've shared today, should they try that and stick to it for a certain period of time? And if not, what should they be looking at over that period of time to adjust?

Definitely. So, it starts back to that goal you have. Is it growing? Is it nurturing? And then, giving your strategy a little bit of time, at least two solid months, if not three, would be ideal to just give it time. Because sometimes new things really takes time for you to get the data that you need and also for Instagram and your own audience to kind of adapt to that change. So, definitely give it a good amount of time and then just go inside Instagram and look at your insights and analyze. Like, put on your marketing hat, even if you've never put one on, and just start to ask questions. That's how I like to analyze my content. I go to my insights, I look at my overall growth of my actual audience, and I look at my engagement, I look at my reach. Those are the three main sections that I like to go in to really just look at all that data and ask why. Why was that going? Was it the time of day? Was it how often I was posting? Was it the type of content I was creating? Was it the change that I implemented? And kind of see how things are looking.

Yeah. I really like the idea of just trying to be a scientist and asking questions, playing with it, having fun, not taking it so seriously. I also often think about how I'm not entitled to any sort of results based on effort, or I'm not entitled to the platform showing my stuff, or I'm not entitled to growth. Like, I'm there. It's a free platform. It's incredible what we do get from it. I just try to be pretty appreciative and then adjust. I'm just along for the ride.

Yes. We all are.

Yeah. I'm like, "I guess so. Oh, there's something new. Okay." It's like every day. But I guess to that effect, too, do you have any tips for people on burnout on Instagram in particular?

Yeah. I think that taking a break is always healthy, and it could be for a long weekend, it could be for a decent amount of time. But I think that taking breaks, ideally, we'd love to pre-plan our breaks and being like, "Hey, I'm going to be on vacation or I'm going to be outside of a launch. I want to take a few days off of Instagram." Pre-planned intentional breaks is ideal so we can work towards that. But just take some time off. Absolutely. Set some boundaries. I always like to say that Instagram should be within your office hours. So, when you log in and when you log off, try to keep your Instagram time between that and think about it like a task that you're doing in your business. If you would be doing it at all hours of the day, taking away from other things that are important, it might mean you just need to step back a little bit.

Do you have a time limit app set for Instagram?

Yes. I have one set for Instagram for two hours and TikTok for 30 minutes.

That's a good idea.

We need to have it low because if we go back an hour, it's a rabbit hole.

Yeah. That's what I hear from people. They're like, "I just got pulled into TikTok for, like, hours." I'm like, "Oh, my God." That's so funny. Yeah. Yeah. Thank goodness for those controls, I suppose. So, today you and I were talking before we hopped on, I think it would be really helpful for you just to share your insights or tips that you have on how we navigate social media as business owners in the midst of a crisis, a social justice movement, the world feeling very heavy. And I know a lot of people are just not sure how to show up on social media and feel like no matter how somebody does show up, there tends to be very strong opinions on both sides about how they're doing it wrong. So, I would just love to hear your thoughts on that.

Yeah. I think it kind of starts from a place of pausing, I think, is the most important thing. And I think back to when I was a social media manager, that was the first thing I ever did. I didn't react. I didn't create a post. I didn't freak out. I really just paused, which meant quite literally pausing my content, but also just taking a step back to absorb what I needed to, but also to take a little bit of a mental break from it all. Because you never make your best decisions when you are stressed, emotional, and not in a good state anyway, which we don't want to be. We don't want to be reactive. And then, I think what's so important is to lean into what your brand values are, which very well might overlap with your personal values. And know that whatever you feel and want to share is worth sharing. And that it is okay if you might need to take feedback from people and learn. And that there isn't a perfect way to talk about anything. There's never going to be one perfect way in any situation, no matter what side of the card you fall on.

Yeah, for sure. I think the pausing is so helpful. And I think it's just helpful for you to share that there's not a perfect way. And it also feels like such a fine line and a balance of saying something and being socially aware and standing with your values, both personal and business, and also not shifting into a political correspondent every time something's going on. Like, I'm not looking to the people who I follow on Instagram who are business coaches or - I don't know - marketing experts, YouTube experts, I'm not looking to them to be like, "So, what's going on in the Ukraine?" I will go to my news sources for this. But to know that those people acknowledge it, to your point, and that they're not being so insensitive. I've seen some things that I've felt a little like there was just a lack of acknowledgement which made me feel like you're a bit out of touch. And that just then wouldn't align with me wanting to work with that person. It doesn't make them a bad person. It's just not who I'd want to pay money, I suppose.

I think it just comes down to saying what you feel like you need to say about the situation. And then, knowing that eventually you have to move on. And that if you get negative feedback for whatever reason, that's okay. They're probably not a good fit for your community anyway. And I know it's hard to take and absorb, but it goes back to that there's never a right way. I mean, even like this is a not as hard hitting issue, but I do a clothing rental because I'm a content creator. I do a lot of speaking and I'm still figuring out my personal style. So, it feels like one of the more sustainable options in terms of clothing, my personal choice. And even with that choice, I get people telling me that it's a horrible company and that I shouldn't do that, and that's actually not better for the environment. So, even with things that aren't as important as a war, people aren't always going to agree with you. And that's okay knowing that deep down inside, if you feel like this is my values, this what feels good, I'm going to say it and be at peace with that, then that's all you have to do. You're good. You can move on.

Yeah, exactly. Call it a day. Yes. This is like when I would post about my dad having cancer and people would be like, "He shouldn't be eating that. He really shouldn't be having sugar." And I'd be like, "Well, he has terminal cancer, so we're going to eat this banana cream pie and we're going to call it a day. But thanks for your opinion."

Yes, exactly.

Now, I actually put a little disclaimer, "I'm not looking for feedback on my father's nutritional habits."

Yeah. And I think that also speaks to being a thoughtful consumer. Like, even before I had a "following," I remember you'd see something and maybe you'd ask for a link or you'd want to give a suggestion. And you have to realize, like, would you randomly poke someone in the grocery store line and say, "Actually, you shouldn't be eating that." And people do that, which is a whole other thing. But when we shift how we think about it on Instagram, we realize that I even could be a better consumer in a lot of ways of how I reach out to people or how I message people. Because sometimes people feel like you know someone or feel like you're able to speak on something even from a great place, and that maybe we kind of just need to write the message and just delete it, and then just keep on tapping, keep on scrolling through. I think it also speaks to that as well because I think sometimes we don't even notice it that we maybe could engage better as well.

Yeah, for sure. That's really helpful. All right. Well, before we close out today, I have a couple of fun Q&A's if you're up for it. So, Would You Rather's.

Cool.

So, would you rather read fiction or nonfiction?

Fiction.

Have you read anything lately that you've loved?

Not even that I've loved worth noting. I'm discovering some new weeds.

Shopping for it.

Yeah.

All right. I highly recommend Black Cake. I'm reading it right now. It's real good. I highly recommend. Well, I think I know the answer to this one, but would you rather live at the beach, the mountains, or the desert?

I'm going to say the mountains.

I thought you were going to say beach, for sure.

I know. No. I can't imagine not living near the water, but there's something about the mountains. So, that's more of a desire. You know, you want what you don't have, I guess you could say.

Yeah. You grew up around it, so you're used to it. So, you could try something different now. Has there been any place that you've been to that was, like, really mountainous that you loved?

Oh, Washington State. I loved it. Oh, my gosh. I want to move every day but it's kind of on the whole other side of the country.

Yeah. That whole thing. I hear it's crazy expensive, too, and very hard to find housing, but that's like everywhere now. Well, I have to add an option to this one, but would you rather order coffee, tea, or in your case, matcha.

Matcha. I would say matcha. When I am drinking out, though, I often will get a latte. I do love a good latte.

You drink coffee? That's breaking news.

I drink coffee, but I love an at-home matcha. So, at-home, matcha. Out and about, a latte.

What's your latte order? Just like a plain latte or do you put anything?

Milk latte, yeah. Just basic.

That's good. That sounds good. This one's very controversial to everyone who's been on the podcast, when you cook, do you clean up as you go or clean up at the end?

We should ask Marlon what I do. I try to clean up as I go. That is the intention, yes.

Whether or not that's always the end result, that's yet to be determined.

Yes.

All right. So, Marlon, he can submit his formal response to us so we'll include it. And last but not least, would you rather hit up a fancy restaurant or the best food truck?

Best food truck, easily. Oh, yeah.

So good. I know. Are there good ones in Florida that you like?

Yes. We actually just went to a whole taco festival full of food trucks.

That sounds amazing.

Full of taco food trucks. It was amazing. It was my dream.

Yeah. That sounds like an amazing food truck heaven. That's awesome. All right. Well, before you go, I would love for you to share with everyone where they can find you. And, also, you were telling me earlier that you have a little something fun to share with them.

Yeah. So, you definitely can find me over on Instagram, @shinewithnatasha. I also have a podcast, the Shine Online Podcast. And then, I have a free resource that's a video lesson all about how to repurpose content, which I know we briefly touched on today. But it'll be really helpful on breaking down what are those steps you need to do to take past content and turn it into fresh new content really intentionally. So, you can check that out in the show notes.

Perfect. Yeah. We'll include all of the links. And I think that will be perfect to helping everybody implement the strategy of not burning out, being sustainable today is repurposing content. So, definitely check that out. I'll make sure we have all the links. Thank you so much, Natasha, for doing this. This was so fun.

Yeah. Thanks for having me.