In today's episode, we will have Wes Schaeffer, The Sales Whisperer®, a pigheaded entrepreneur who rehabilitates salespeople and trains their managers. He's a reassuringly-expensive copywriter, sought-after speaker, and marketing automation expert. He is the author of 2.5 books on sales, marketing, and CRMs, host of The Sales Podcast, host of The CRM Sushi Podcast, and he will help you grow by mastering the overlooked truth in life that to make any sale, you must make every sale. 

Episode Highlights:

• 02:17- What's life like for Wes these days?
• 03:49 - “To make any sale, you must make every sale” mindset 
• 06:20-  Every little thing in preparation matters in the ultimate sale. 
• 10:39- You don't need a degree, but real-world experiences and dependability 
• 14:55- Invest in additional training through a support group  
• 18:21- The implementors.com weekly group training is the best. 
• 20:26- Invest in yourself as a wealth management strategy. 

3 Key Points:

1. In business, all little steps matter, so to make that ultimate sale, include every detail (e.g. logo, email, social media page, etc.).
2. Real-world experience and dependability are what companies' are buying, not the degree.
3. There are different tactics in every sales environment, so invest in additional training through a support group or someone that's already been there, done that.

Quotes:

• “If I can succeed in that environment, why not just go on my own? “- Wes Schaeffer
• “As a veteran, you already know how to work harder and get the job done, regardless of what obstacles you encounter, and that is what companies will pay for.”- Wes Schaeffer
• “You don't need a degree. Get practical experience, take the online classes at night, then grow.
• “Your real-world experience and your dependability are what they're buying.”- Wes Schaeffer
• “You better invest in additional training, some type of support group to ask questions because as you learn, there are different scenarios. “-Wes Schaeffer
• “Dive in, give until it hurts, and as long as you invest in yourself, it'll always pay dividends.”-Wes

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