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How AI Search Engines Choose Which Brands to Cite in Generated Answers in 2026
21st January 2026 • UBC News World • David Steward
00:00:00 00:06:57

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AI search now drives half of consumer decisions, with $750 billion at stake by 2028. YouTube mentions and brand recognition matter three times more than backlinks for ChatGPT visibility—a fundamental shift from traditional SEO.

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