When you’re creating content for your pet business, you may have been told it’s key to attract your ideal client.

And what if you could send your nightmare clients running to the hills too? You can with a Content Fortress - where you create a Kingdom of Happiness for your business.

It’s a concept created by Martin Huntbach and Lyndsay Cambridge, founders of Jammy Digital, a content marketing and website company and authors of The Content Fortress.

In this podcast episode they share everything you need to know to attract the clients and customers you love and repel the ones who aren’t a good fit.

Martin and Lyndsay explain how Pricing Content, Sales Content, Repelling Content, Attracting Content, Process Content and Story Content works and how to use it in your pet business.

Key topics and timings in this episode:

2.03 - About Martin and Lyndsay from Jammy Digital.

3.46 - Where the idea for the Content Fortress book came from.

6.45 - How we can use content marketing to set boundaries in our businesses when it comes to who we do and don’t want to work with.

8.46 - Tackling tricky topics like why you charge more than your competitors.

12.33 - How pricing content can work as sales content and help you stand out from the competition.

15.46 - Why you should consider putting content on your website first then repurposing for social media due to you owning your website and having control over it.

20.09 - How ‘process’ content can reassure pet owners that you’re the right person to help them.

26.43 - Overcoming the fear of being copied in your content marketing and why you should prioritise your customers over your competitors.

31.44 - Sharing story based content - client stories, case studies and testimonials. 

38.11 - Why it’s ok to write as you speak and NOT worry about things being perfect.

40.40 - Repurposing your blog and website content to fuel the rest of your marketing.

46.17 - How often should you publish content? 

48.20 - Why taking time to write ‘Fortress’ content for your website will SAVE you time in the long run.

51.35 - Creating a kingdom of happiness with your content and where to find out more about Jammy.

Links mentioned in this episode:

Martin and Lyndsay’s website and blog: https://jammydigital.com/

Follow them on social media:

On Facebook: https://www.facebook.com/JammyDigital/

Instagram: https://www.instagram.com/jammydigital

LinkedIn: https://www.linkedin.com/in/martin-huntbach/

Buy The Content Fortress on Amazon - https://amzn.to/3h8Oh3q * affiliate link

Katie Gwilt at The Kat Lady - https://thekatlady.co.uk/

Listen to Katie in this episode - In the Spotlight with Katie Gwilt from the Kat Lady

Building a Story Brand by Donald Miller on Amazon - https://amzn.to/3FOxFIu * affiliate link

If you'd like some support with your content marketing, doors are open to my new mini-membership, Pets Get Visible, and you can find out more about it here Your invitation to the Pets Get Visible mini-membership.

Thinking of starting a pet blog? You might like How to start a pet blog or pet business blog.