Something I get asked a lot is what software I use and recommend when working with Amazon.  Over the years I’ve tried a lot - and my favourite is Jungle Scout.  I’ve been using it for years, ever since I first started selling on Amazon and I’m still using it daily to help other Amazon Sellers.

In this bonus episode I explain the features, what I use it for, and whether it might be a good fit for you.

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Vicki Weinberg: 00:00:04

Welcome to the Bring Your Product Idea to Life podcast.

Vicki Weinberg: 00:00:07

This is the podcast for you if you're getting started selling

Vicki Weinberg: 00:00:09

products or if you'd like to create your own product to sell.

Vicki Weinberg: 00:00:13

I'm Vicky Weinberg, a product creation coach and Amazon expert.

Vicki Weinberg: 00:00:16

Every week I share friendly, practical advice as well as inspirational

Vicki Weinberg: 00:00:20

stories from small businesses.

Vicki Weinberg: 00:00:22

Let's get started.

Vicki Weinberg: 00:00:24

Hi, so this is another episode that is just me talking to you today.

Vicki Weinberg: 00:00:29

Um, and this is a bit of a special episode as I know it's

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outside of our usual schedule.

Vicki Weinberg: 00:00:34

Um, this is just a little extra episode.

Vicki Weinberg: 00:00:36

You can call it a bonus if you like, that I really wanted to record, um,

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because of a conversation that I.

Vicki Weinberg: 00:00:42

With, um, clients and potential clients almost every single week,

Vicki Weinberg: 00:00:46

and I thought, you know what?

Vicki Weinberg: 00:00:48

It's probably a good one to record a podcast episode abouts, and

Vicki Weinberg: 00:00:50

I've got somewhere to send people.

Vicki Weinberg: 00:00:52

So something I get asked a lot, um, as I say probably every

Vicki Weinberg: 00:00:56

week is what software I use to.

Vicki Weinberg: 00:00:59

Work with Amazon and which software would I recommend?

Vicki Weinberg: 00:01:02

So as you can imagine, over the years, I've tried loads of different tools.

Vicki Weinberg: 00:01:06

I'm not gonna name them all here.

Vicki Weinberg: 00:01:07

Um, if you've worked with me before for a long time, um, I might have

Vicki Weinberg: 00:01:11

actually recommended something different to what I'm recommending today.

Vicki Weinberg: 00:01:14

But I have to say my very favorite tool for.

Vicki Weinberg: 00:01:18

Selling on Amazon is Jungle Scout.

Vicki Weinberg: 00:01:20

I have been using it for years.

Vicki Weinberg: 00:01:21

Um, I've used it alongside a lot of other platforms because there

Vicki Weinberg: 00:01:24

were times when it couldn't do all of the things I needed it to do.

Vicki Weinberg: 00:01:27

How I've used it has certainly evolved.

Vicki Weinberg: 00:01:30

I think.

Vicki Weinberg: 00:01:30

As I say, I started using it ever since I started selling on Amazons

Vicki Weinberg: 00:01:34

when I was an Amazon seller myself.

Vicki Weinberg: 00:01:36

I still use it daily to help other Ramas and sellers.

Vicki Weinberg: 00:01:39

So yeah, I have used it very differently over the years.

Vicki Weinberg: 00:01:41

Um, some of the tools have changed and adapted a lot of new tools.

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Added.

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And so I just thought I would do this little episode to talk about it a bit.

Vicki Weinberg: 00:01:50

Um, and also to answer a question that everyone also asked me, which

Vicki Weinberg: 00:01:54

is, should I get Jungle Scout?

Vicki Weinberg: 00:01:55

Is it worth it for me?

Vicki Weinberg: 00:01:57

Obviously, I can't tell you, I dunno your exact situation, but

Vicki Weinberg: 00:02:00

I'm gonna talk to you about.

Vicki Weinberg: 00:02:01

What I use, how I use Jungle Scout, I'm then gonna talk to you about some of the

Vicki Weinberg: 00:02:05

features that I don't use and I don't mind telling you why I don't use them.

Vicki Weinberg: 00:02:09

Um, so I'm gonna explain how and why I use everything, and then you

Vicki Weinberg: 00:02:13

can decide whether you think it's something that would be useful for you.

Vicki Weinberg: 00:02:16

So the first way I use Jungle Scout is for finding product opportunities.

Vicki Weinberg: 00:02:21

So there's a tool in there called the Opportunity Finder, and you

Vicki Weinberg: 00:02:24

can use this to uncover high demand, low competition keywords.

Vicki Weinberg: 00:02:28

And this in turn helps you find products with a good profit potential on Amazon.

Vicki Weinberg: 00:02:32

So this basically means it'll help you find products that are in high

Vicki Weinberg: 00:02:35

demand, but not many others if anyone at all are currently selling.

Vicki Weinberg: 00:02:40

So this is useful if you are in a situation where you.

Vicki Weinberg: 00:02:43

, I really fancy selling on Amazon.

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I'd like to maybe a little side hustle or something.

Vicki Weinberg: 00:02:48

Don't really know what I could sell.

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You could use this tool and you could work out if there's something

Vicki Weinberg: 00:02:53

that would be quite viable.

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So as I say, these are products that lots of people are looking for on Amazon, but

Vicki Weinberg: 00:02:58

they're not commonly sold at the moment.

Vicki Weinberg: 00:03:00

Um, I should actually say that this is a service I used to offer.

Vicki Weinberg: 00:03:03

So I would do this for people.

Vicki Weinberg: 00:03:05

I would go and research potential products for them.

Vicki Weinberg: 00:03:08

Um, and I don't actually offer that right now, partly because I feel that.

Vicki Weinberg: 00:03:13

Someone with this software and you can just sign up for a month's trial.

Vicki Weinberg: 00:03:16

I've got a special link, um, where you can, it's not something that's

Vicki Weinberg: 00:03:19

open for everyone, but I've got a link that can give you a month.

Vicki Weinberg: 00:03:22

Um, I'm gonna put that link in the show notes, but if you, you could basically

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sign up for a month, use this software and do it for yourself cheaper than

Vicki Weinberg: 00:03:30

what you would pay me to do it for you.

Vicki Weinberg: 00:03:31

So that's the reason I'm not offering the service has been really transparent.

Vicki Weinberg: 00:03:35

Um, I used to do it, but actually providing you've got the.

Vicki Weinberg: 00:03:38

Um, and obviously you have to spend a little bit of money on the

Vicki Weinberg: 00:03:41

month's trial, but I do think it's something you could, you can do.

Vicki Weinberg: 00:03:44

So you can basically use this tool to get ideas of products you could sell

Vicki Weinberg: 00:03:47

on Amazon right now as they've got high potential they're being searched for, but

Vicki Weinberg: 00:03:51

competition from other sellers is low.

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So if that's what you're looking to do, that might be useful for you.

Vicki Weinberg: 00:03:57

The second thing I use Jungle Scout for is researching product vi.

Vicki Weinberg: 00:04:03

So what I mean by this is if I'm doing some research into whether there's

Vicki Weinberg: 00:04:07

potential for particular product to do well on Amazon, so I offer

Vicki Weinberg: 00:04:10

something called a, should you say we're a product on Amazon mini strategy

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session, which is where I look at your.

Vicki Weinberg: 00:04:16

Product, you tell me all the details about your product, and I go and

Vicki Weinberg: 00:04:19

look into whether your product has the potential to do well on Amazon.

Vicki Weinberg: 00:04:23

And as part of that research, one of the things I do is I use the Jungle

Vicki Weinberg: 00:04:28

Scout Chrome extension to look into that product category by looking at

Vicki Weinberg: 00:04:32

other similar products on Amazon.

Vicki Weinberg: 00:04:34

And what I can see, um, Four products, really similar to yours is I can

Vicki Weinberg: 00:04:38

see what the product prices are, so what the average price are,

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what the high and low end are.

Vicki Weinberg: 00:04:44

I can look at daily and monthly revenue.

Vicki Weinberg: 00:04:46

For other products that you would be, I don't wanna say competing against, but

Vicki Weinberg: 00:04:49

you know, products similar to yours.

Vicki Weinberg: 00:04:52

I can see the bestseller ranking, I can see the number

Vicki Weinberg: 00:04:54

of reviews those listings have.

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I can even see how well optimized the other listings are.

Vicki Weinberg: 00:04:59

So what this means is you might find.

Vicki Weinberg: 00:05:02

Or I might find out if I was doing the research for you that there were

Vicki Weinberg: 00:05:05

lots of other people selling products similar to yours, but actually

Vicki Weinberg: 00:05:08

their listings aren't really good.

Vicki Weinberg: 00:05:10

So one way that you could get ahead right from the start is to make

Vicki Weinberg: 00:05:13

sure your listing was fantastic.

Vicki Weinberg: 00:05:15

Just as an example, you even get an opportunity score.

Vicki Weinberg: 00:05:19

So this is a number from one to 10 for that particular search term,

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whatever you've typed in the bar.

Vicki Weinberg: 00:05:24

And this is based on demand versus competition, and it's

Vicki Weinberg: 00:05:26

like an algorithm that works.

Vicki Weinberg: 00:05:29

So this is a really simple way to get a good overview of the niche you're

Vicki Weinberg: 00:05:32

looking at and figure out if there's potential for your product to do well.

Vicki Weinberg: 00:05:35

So for example, when I was um, writing this episode, I used a tool and I

Vicki Weinberg: 00:05:40

typed in bamboo baby towel cause that's something I used to sell.

Vicki Weinberg: 00:05:43

And um, you can see if you look at the blog paste for this episode, that Bamboo

Vicki Weinberg: 00:05:47

baby baby's house calls a one because.

Vicki Weinberg: 00:05:50

High demand for it, but there's also tons of competition, obviously.

Vicki Weinberg: 00:05:54

When I launched that product, I'm trying to think how many years ago that was,

Vicki Weinberg: 00:05:57

maybe six years ago, I did the same thing.

Vicki Weinberg: 00:06:00

I used this tool, this tools we'd around for, I dunno how long years I

Vicki Weinberg: 00:06:04

used the same tool then, and I think it got like a seven or eight, which is

Vicki Weinberg: 00:06:07

a really good score because back then there weren't actually that many people

Vicki Weinberg: 00:06:10

selling bamboo baby towels on Amazon.

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But obviously it's got super popular and there's also the Jungle Scout sales.

Vicki Weinberg: 00:06:18

, this is a free tool.

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I've written about it before.

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I have a blog post about it.

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I have, I think I've probably mentioned in pop podcast episodes, and you can use that

Vicki Weinberg: 00:06:27

to get an estimate of the total number of sales made best on the best based on the

Vicki Weinberg: 00:06:31

best seller ranking in a certain category.

Vicki Weinberg: 00:06:34

So what you would do is you would go to Amazon, you would find a

Vicki Weinberg: 00:06:37

product you're interested in, you were taken over their bestseller

Vicki Weinberg: 00:06:40

ranking and what category it's in.

Vicki Weinberg: 00:06:42

Go to that tool and then you'll get an estimate of the

Vicki Weinberg: 00:06:44

number they sell per month.

Vicki Weinberg: 00:06:47

While this is a good free tool, so if you don't wanna pay for Jungle Scout, you

Vicki Weinberg: 00:06:51

can still use this tool, in my opinion.

Vicki Weinberg: 00:06:53

If you are gonna pay for Jungle Scout and all the other features, you won't

Vicki Weinberg: 00:06:56

need this as the extension is much more accurate and it tells you so much more.

Vicki Weinberg: 00:07:01

So if you.

Vicki Weinberg: 00:07:02

Deciding you're gonna invest in Jungle Scout, this tool isn't for you.

Vicki Weinberg: 00:07:05

Because as I say, if you get the Chrome extension, this does all of this for you.

Vicki Weinberg: 00:07:09

Literally, if you use Chrome, which obviously gets the Chrome extension, when

Vicki Weinberg: 00:07:13

you go to Amazon and you just type in the search bar for every listing that comes

Vicki Weinberg: 00:07:18

up in the results, you get all of this information anyway and it is accurate.

Vicki Weinberg: 00:07:22

So yeah, I wouldn't, I wouldn't bother with the free tool unless

Vicki Weinberg: 00:07:26

you know, you are looking for a all.

Vicki Weinberg: 00:07:28

You know, you don't want to invest in a paid for at all right now.

Vicki Weinberg: 00:07:31

So the third way I use Jungle Scout is for keyword research.

Vicki Weinberg: 00:07:35

So they have a tool called Keyword Scout, and I use this to research

Vicki Weinberg: 00:07:39

keywords to use when I'm writing product listings and when I am setting up or

Vicki Weinberg: 00:07:44

managing Amazon advertising campaign.

Vicki Weinberg: 00:07:46

So that's Amazon sponsor products.

Vicki Weinberg: 00:07:49

So you can reverse search existing ASINs.

Vicki Weinberg: 00:07:51

So ASINs are listings on Amazon and you can.

Vicki Weinberg: 00:07:56

Um, organic keywords and sponsor keywords.

Vicki Weinberg: 00:07:58

So basically you can type in the asin, which is the identifier, and you can

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get this on the Amazon product listing.

Vicki Weinberg: 00:08:04

Don't worry.

Vicki Weinberg: 00:08:05

But actually, if you're using Jungle Scout and you're in Chrome, it actually

Vicki Weinberg: 00:08:08

automatically opposite for you, and you can basically find out for that product

Vicki Weinberg: 00:08:12

which keywords they're ranking for.

Vicki Weinberg: 00:08:15

And it'll give you a whole list.

Vicki Weinberg: 00:08:16

Um, and you can also do this for any search term or phrase.

Vicki Weinberg: 00:08:20

So if I typed in bamboo baby towel, for example, into the keyword scout, I

Vicki Weinberg: 00:08:24

would get lots of information for that.

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But I would also get lots of information for related keywords too.

Vicki Weinberg: 00:08:30

And the sort of things you can find out is how many searches each

Vicki Weinberg: 00:08:33

keyword or phrase gets every month, how competitive it is, and what

Vicki Weinberg: 00:08:37

the cost per click is likely to be.

Vicki Weinberg: 00:08:39

If you run sponsor products, ads, I find all this really interesting.

Vicki Weinberg: 00:08:43

The cost per click isn't always a hundred percent accurate.

Vicki Weinberg: 00:08:45

It's pretty accurate.

Vicki Weinberg: 00:08:47

What I find really interesting is how many searches something gets and

Vicki Weinberg: 00:08:50

then how easy or hard it is to rank.

Vicki Weinberg: 00:08:53

Um, because.

Vicki Weinberg: 00:08:54

Keyword is getting thousands of searches, but it's actually quite easy to rank for

Vicki Weinberg: 00:08:58

because nobody else is targeting that.

Vicki Weinberg: 00:09:01

That's obviously a good one for you to include in your

Vicki Weinberg: 00:09:02

listing text and in your ads.

Vicki Weinberg: 00:09:05

And then you can also use the advanced search to find the top performing

Vicki Weinberg: 00:09:08

keyword for a group of products.

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So let's say a group of competitors and you can then save your searches

Vicki Weinberg: 00:09:14

as well if you want to run them again.

Vicki Weinberg: 00:09:16

That's really useful.

Vicki Weinberg: 00:09:17

So you could just set up a group, um, and just see how that changes over time.

Vicki Weinberg: 00:09:21

Oh, and there's also so.

Vicki Weinberg: 00:09:22

Speaking of changing over time called the rank tracker.

Vicki Weinberg: 00:09:25

And this means you can view the ranking history for any keywords you set up.

Vicki Weinberg: 00:09:29

And again, that will let you know how those keywords perform.

Vicki Weinberg: 00:09:31

Over time, this might be good if there's a keyword that's really prominent in

Vicki Weinberg: 00:09:36

your listings or your advertising.

Vicki Weinberg: 00:09:38

Um, you are using the rank tracker and you can see, oh, actually less

Vicki Weinberg: 00:09:41

people are searching for that now.

Vicki Weinberg: 00:09:43

For whatever reason, it's gone out of fashion or, I dunno what it is,

Vicki Weinberg: 00:09:46

but people aren't searching for that anymore, which doesn't mean, by the way,

Vicki Weinberg: 00:09:50

they're not searching for your product.

Vicki Weinberg: 00:09:51

They're just not searching for one particular term.

Vicki Weinberg: 00:09:53

If you can see, actually less people are looking for that now.

Vicki Weinberg: 00:09:56

You would then use the keyword scout tool and go, okay, they're not

Vicki Weinberg: 00:09:59

searching for bamboo baby towels.

Vicki Weinberg: 00:10:01

What are they searching for?

Vicki Weinberg: 00:10:02

Are they searching for hooded tales for babies?

Vicki Weinberg: 00:10:04

Are they searching?

Vicki Weinberg: 00:10:06

Swimming, you know, whatever it is.

Vicki Weinberg: 00:10:08

And then you could tweak your listings and your campaigns to reflect that, to make

Vicki Weinberg: 00:10:12

sure that you are always gonna show as high as possible in the search results.

Vicki Weinberg: 00:10:16

And then the final tool I wanted to talk about is the listing builder.

Vicki Weinberg: 00:10:20

I don't actually use this tool to write my product listings,

Vicki Weinberg: 00:10:23

I'll be really honest there.

Vicki Weinberg: 00:10:25

Um, I've been writing Amazon product listings for.

Vicki Weinberg: 00:10:28

You know, before this tool was available.

Vicki Weinberg: 00:10:30

So I'm just doing it the way I've always done it, but I do use it as a final sense

Vicki Weinberg: 00:10:34

check to check how well optimized the listings that I've written actually are.

Vicki Weinberg: 00:10:39

So there are two ways you can use this tool.

Vicki Weinberg: 00:10:41

So you can use the builder, which is to help you write your product listings,

Vicki Weinberg: 00:10:44

and what you do there is you enter a list of the keyword you want to include.

Vicki Weinberg: 00:10:48

So maybe you've got them from Keyword Scout and you save it as a.

Vicki Weinberg: 00:10:52

and then the tool will check that you've included all the keywords you've chosen

Vicki Weinberg: 00:10:55

in your text, and it will also check you within the character limits reach field.

Vicki Weinberg: 00:11:00

So what you can do, and the way I like to use it, is to copy and paste the

Vicki Weinberg: 00:11:04

text I've written into the listing builder and just check that I haven't

Vicki Weinberg: 00:11:08

gone over the character limit limit for a bullet point and things like that.

Vicki Weinberg: 00:11:11

As I say, you can sense check that you've included all of your

Vicki Weinberg: 00:11:14

keywords that you've chosen as.

Vicki Weinberg: 00:11:16

And then there's also a listing grader and you can use the grader to

Vicki Weinberg: 00:11:19

look at your existing listings and find out how you can improve them.

Vicki Weinberg: 00:11:23

This is really useful if you feel your listing should be getting more

Vicki Weinberg: 00:11:26

views or you feel they should be converting better and you're not

Vicki Weinberg: 00:11:29

sure why this could actually be a really good place for you to start.

Vicki Weinberg: 00:11:33

I think it does give you some actual things that you can

Vicki Weinberg: 00:11:35

do to improve your listing.

Vicki Weinberg: 00:11:37

The best way to see this would be to go to the blog post for this episode, which

Vicki Weinberg: 00:11:40

I'm going to include in the show notes because I'll put a little screenshot

Vicki Weinberg: 00:11:43

in there that shows you exactly what you'd find out if you pasted your

Vicki Weinberg: 00:11:47

listing into the listing greater cause.

Vicki Weinberg: 00:11:49

I think that'd be really useful for you to see.

Vicki Weinberg: 00:11:51

But as I say, that could be, so some of this, as I say, you could do, you could

Vicki Weinberg: 00:11:54

do in a month, you could sign up for the month's trial, use some of these tools

Vicki Weinberg: 00:11:57

and see how you get on and decide if you.

Vicki Weinberg: 00:12:00

To keep going or not.

Vicki Weinberg: 00:12:02

There are also some tools of in Jungle Scout that I don't use.

Vicki Weinberg: 00:12:05

Um, and this is mainly because I'm not selling on Amazon myself at

Vicki Weinberg: 00:12:08

the moment, and obviously I'm not gonna be linking up my client's

Vicki Weinberg: 00:12:11

accounts with any of these tools.

Vicki Weinberg: 00:12:13

Um, so some of these tools are, there is a supplier database, and

Vicki Weinberg: 00:12:17

this is where obviously you can search for suppliers to be honest.

Vicki Weinberg: 00:12:21

I don't use this.

Vicki Weinberg: 00:12:23

Um, even if I was looking at searching supplies for myself, I wouldn't use

Vicki Weinberg: 00:12:27

this because I think you'd be better off using another sourcing portal.

Vicki Weinberg: 00:12:31

Um, because when I looked into it, I thought, actually you get more

Vicki Weinberg: 00:12:35

information on Alibaba as an example.

Vicki Weinberg: 00:12:37

You don't have to source In Alibaba, there were plenty of

Vicki Weinberg: 00:12:39

sourcing sites including Google.

Vicki Weinberg: 00:12:41

That's a great one.

Vicki Weinberg: 00:12:42

Um, when I looked into the Jungle Scout supply database, this was the one tool

Vicki Weinberg: 00:12:46

that I thought, unless it massively.

Vicki Weinberg: 00:12:49

Being honest with you, I can't see myself using, and I don't think there's any

Vicki Weinberg: 00:12:52

benefit to using, I think it's probably a database that suppliers can sign

Vicki Weinberg: 00:12:56

up to, you know, an additional place.

Vicki Weinberg: 00:12:58

I can't imagine any of the suppliers there don't have their own websites or

Vicki Weinberg: 00:13:02

aren't on another sourcing platform.

Vicki Weinberg: 00:13:04

Um, Yeah, for me it's not one of the most useful tools, but you

Vicki Weinberg: 00:13:08

know, you might find it helpful.

Vicki Weinberg: 00:13:10

There is also a review automation, which is where you can get it set up.

Vicki Weinberg: 00:13:14

So Jungle Scout will automatically send review requests for your orders if you're

Vicki Weinberg: 00:13:18

signed up to their professional plan.

Vicki Weinberg: 00:13:20

I used to use this feature when I was an Amazon seller, and

Vicki Weinberg: 00:13:23

I did find it to be useful.

Vicki Weinberg: 00:13:25

So sort of back in, back in the day as it were, you could actually set up something

Vicki Weinberg: 00:13:29

so that Amazon would send, well, jungle Scout would send via Amazon, like a

Vicki Weinberg: 00:13:33

customized email to your, to the customer.

Vicki Weinberg: 00:13:37

They're basically saying, you know, thanks, you'd get one that would

Vicki Weinberg: 00:13:39

say, thanks for buying from us.

Vicki Weinberg: 00:13:40

And then you would do another one saying it's been shipped.

Vicki Weinberg: 00:13:42

And then you would do another one saying, you know, if you like this leave of review

Vicki Weinberg: 00:13:46

and you could put your logo in these.

Vicki Weinberg: 00:13:47

You could add a bit of text.

Vicki Weinberg: 00:13:49

You might have noticed if you buy on Amazon, you're not

Vicki Weinberg: 00:13:51

getting any of these anymore.

Vicki Weinberg: 00:13:52

And that's because that's something that just doesn't happen.

Vicki Weinberg: 00:13:55

Um, I don't believe there are any software, less software

Vicki Weinberg: 00:13:59

options left for doing this.

Vicki Weinberg: 00:14:00

Maybe there are, maybe I'm wrong.

Vicki Weinberg: 00:14:02

Um, but Jungle Scout don't do this anymore.

Vicki Weinberg: 00:14:05

It's basically like a little, basically like a standard text reminder that says

Vicki Weinberg: 00:14:09

to the customer, please leave a review.

Vicki Weinberg: 00:14:11

I think if you.

Vicki Weinberg: 00:14:13

, um, or I should say by the way, this is compliant with Amazon's rules.

Vicki Weinberg: 00:14:16

In case you were wondering, um, if you are going to use Jungle Scout anyway,

Vicki Weinberg: 00:14:22

I think get this set up because why not asking for someone for a view slightly

Vicki Weinberg: 00:14:27

increases the chance you're gonna get one.

Vicki Weinberg: 00:14:29

Um, but I wouldn't sign up to Jungle Scout just for this.

Vicki Weinberg: 00:14:33

I think it's just like an added, for me, it's not one of the main features anymore.

Vicki Weinberg: 00:14:36

It's just like an added extra.

Vicki Weinberg: 00:14:38

You can also.

Vicki Weinberg: 00:14:40

Jungle Scout to look at your sales analytics and your profit and loss

Vicki Weinberg: 00:14:43

for any marketplaces that you sell in.

Vicki Weinberg: 00:14:45

Again, I'm not currently selling on Amazon, so I don't use this.

Vicki Weinberg: 00:14:48

However, I did used to use it in the past and I found it really useful

Vicki Weinberg: 00:14:51

because, um, it's like most things, the more you put in, the more you get out.

Vicki Weinberg: 00:14:55

But I used to enter all my product fees, shipping fees, like all the

Vicki Weinberg: 00:14:58

information into it, and then I got a really good idea of what my

Vicki Weinberg: 00:15:02

margins actually were when selling on.

Vicki Weinberg: 00:15:04

because it also can sink to the advertising.

Vicki Weinberg: 00:15:06

It can see what the fees you're paying.

Vicki Weinberg: 00:15:08

It can give you a really good picture of how you are actually doing.

Vicki Weinberg: 00:15:11

Um, for me, I remember the first time I did this, I got bit of a nasty surprise,

Vicki Weinberg: 00:15:15

thought I was doing a little bit better, um, profit wise than I was, but at

Vicki Weinberg: 00:15:20

least I knew particularly this actually applied when I was selling in Europe.

Vicki Weinberg: 00:15:23

So this was like, Pre Brexit, I had all of my accounts synced, and it was

Vicki Weinberg: 00:15:28

actually really interesting when I looked at, for example, some of the

Vicki Weinberg: 00:15:31

FBA fees and I was like, oh, actually in this particular marketplace I'm

Vicki Weinberg: 00:15:34

not actually doing as well as I could.

Vicki Weinberg: 00:15:36

And it did help me because I was then able to say, do you know what?

Vicki Weinberg: 00:15:39

I'm only gonna sell these products in these marketplaces.

Vicki Weinberg: 00:15:42

I was able to be a bit more strategic cause I had a much

Vicki Weinberg: 00:15:44

better overview of the numbers.

Vicki Weinberg: 00:15:46

Some of you are possibly doing this yourself.

Vicki Weinberg: 00:15:49

Anyway, um, that's never been my strong point.

Vicki Weinberg: 00:15:52

So actually having this software was really helpful for me.

Vicki Weinberg: 00:15:55

Other things you can do is you can manage your inventory and your selling price.

Vicki Weinberg: 00:15:59

Um, although in my opinion, there's not much of an advantage of doing this.

Vicki Weinberg: 00:16:04

Versus doing this within Amazon Seller Central.

Vicki Weinberg: 00:16:06

Maybe you hate Amazon Seller Central.

Vicki Weinberg: 00:16:08

Lots of people do.

Vicki Weinberg: 00:16:09

So maybe you just want to do it in Jungle Scout for that reason, but to

Vicki Weinberg: 00:16:12

me it doesn't look massively different.

Vicki Weinberg: 00:16:15

And then finally, you can sync your Amazon advertising campaigns so you can

Vicki Weinberg: 00:16:19

better understand how your advertising activities impacting your sales and

Vicki Weinberg: 00:16:22

your bottom line and your profits.

Vicki Weinberg: 00:16:24

So that might be quite.

Vicki Weinberg: 00:16:26

. And so that in a nutshell is everything that Jungle Scout does as of now.

Vicki Weinberg: 00:16:30

So I'm recording this early February, 2023, but they're always adding

Vicki Weinberg: 00:16:34

new tools, tweaking existing tools.

Vicki Weinberg: 00:16:37

I can only imagine it's going to get better, but um, if something

Vicki Weinberg: 00:16:40

changes, I'll let you know.

Vicki Weinberg: 00:16:42

So, I guess to sum up, would I recommend Jungle Scout to you?

Vicki Weinberg: 00:16:47

Well, I think I said at the beginning, it honestly depends what you're looking for.

Vicki Weinberg: 00:16:51

I think if you plan on using all, or at least most of the tools and

Vicki Weinberg: 00:16:56

your goal is to grow your business on Amazon, um, you know you're gonna

Vicki Weinberg: 00:16:59

be adding new products over time.

Vicki Weinberg: 00:17:00

Or maybe you've got a fairly big product line now.

Vicki Weinberg: 00:17:03

I think it might be a good investment.

Vicki Weinberg: 00:17:04

I.

Vicki Weinberg: 00:17:05

When I was an Amazon Sellr, I used it every day and I continue to use it every

Vicki Weinberg: 00:17:09

day to manage my client's accounts.

Vicki Weinberg: 00:17:10

I literally always have the Jungle Scout tab open, cause I'm

Vicki Weinberg: 00:17:13

always using it for something.

Vicki Weinberg: 00:17:15

As I said before, I use it for all kinds of things.

Vicki Weinberg: 00:17:17

But I guess the things I use most often are the keyword research

Vicki Weinberg: 00:17:20

tools and the Chrome extension.

Vicki Weinberg: 00:17:22

you can, if you're not sure, you can sign up for the basic package, which is

Vicki Weinberg: 00:17:26

cheaper than the full suite if you just wanted to test out how much you'd use it.

Vicki Weinberg: 00:17:30

This does things like it caps, number of keyboard searches you can do in a day.

Vicki Weinberg: 00:17:34

Um, you get access to most of the features, but it's limited

Vicki Weinberg: 00:17:38

how much you can use them.

Vicki Weinberg: 00:17:40

If you're just getting started, it might be a good place to start.

Vicki Weinberg: 00:17:43

At least you can get a feel for it and think, okay, is

Vicki Weinberg: 00:17:44

this something I would use?

Vicki Weinberg: 00:17:46

. Um, however, if you think you're just gonna be adding one product, so let's

Vicki Weinberg: 00:17:52

say right now you're thinking you're just going to research one product, write one

Vicki Weinberg: 00:17:56

product listing and you won't use any additional features, maybe you could sign

Vicki Weinberg: 00:18:01

up for a month and see how you get on.

Vicki Weinberg: 00:18:03

Um, I think that would be the way to start.

Vicki Weinberg: 00:18:05

I wouldn't commit to 12 months.

Vicki Weinberg: 00:18:07

If you are in that position where you're thinking, actually I've

Vicki Weinberg: 00:18:09

only got one product and I dunno how much I'm gonna grow, um, you.

Vicki Weinberg: 00:18:13

You may not want the full suite of tools.

Vicki Weinberg: 00:18:15

Um, but yeah, as I say, I think a month's trial is a good way to start.

Vicki Weinberg: 00:18:19

I do have a link.

Vicki Weinberg: 00:18:22

I'm gonna put it in the show notes, but I will also tell

Vicki Weinberg: 00:18:25

you what it is here as well.

Vicki Weinberg: 00:18:27

It's get dot jungle scout.com/bki with an I.

Vicki Weinberg: 00:18:31

So that's Get Jungle Scout slash Vicky with an I that's gonna be

Vicki Weinberg: 00:18:35

in the show notes and that will give you the option to sign up.

Vicki Weinberg: 00:18:38

And as I say, you can get that.

Vicki Weinberg: 00:18:39

Trial there as well, which you can't get everywhere else.

Vicki Weinberg: 00:18:42

Um, I should also tell you that that is an affiliate link.

Vicki Weinberg: 00:18:46

You know, I've just been talking for God, I dunno how long, I've been talking

Vicki Weinberg: 00:18:48

for a little while, about how much I like Jungle Scout, how much I use it.

Vicki Weinberg: 00:18:51

So I do know that this is the only thing I have an affiliate link for.

Vicki Weinberg: 00:18:54

And it is because I genuinely love it and I think it's a useful tool.

Vicki Weinberg: 00:18:58

Um, but just, you know, I just wanna be honest by that.

Vicki Weinberg: 00:19:01

Um, and in terms of, Costs.

Vicki Weinberg: 00:19:04

It really varies by plans and as I say, if you go to that link,

Vicki Weinberg: 00:19:08

there are lots of special offers and the offers change all the time.

Vicki Weinberg: 00:19:10

So I can't tell you what the offer will be at the time you go and

Vicki Weinberg: 00:19:13

look, but it is worth having a look.

Vicki Weinberg: 00:19:15

Final thing I'll say is, cause this is a question I get asked

Vicki Weinberg: 00:19:18

a lot as well, is in case you're thinking, well, why Jungle Scout?

Vicki Weinberg: 00:19:21

Why not Helium 10?

Vicki Weinberg: 00:19:22

Which if you haven't heard of heating and 10 is another Amazon.

Vicki Weinberg: 00:19:26

Um, I've linked in, I'll link in the show notes and I've also linked in the

Vicki Weinberg: 00:19:29

blog post to a really interesting article I read that was comparing the two.

Vicki Weinberg: 00:19:34

So I'll let you read that for yourself.

Vicki Weinberg: 00:19:36

I'm not gonna talk you through it cause I'm not here to like say

Vicki Weinberg: 00:19:38

you have to be using this tool.

Vicki Weinberg: 00:19:40

Um, as I explained right at the beginning, the whole purpose of this

Vicki Weinberg: 00:19:43

episode is I get asked this question so much and I just thought if you get

Vicki Weinberg: 00:19:48

asked something a lot, it's probably a good idea to do something about it.

Vicki Weinberg: 00:19:51

So, Yeah, next time you ask me, I just might say, oh, go listen to this podcast.

Vicki Weinberg: 00:19:55

Well, I'm not gonna say that, but if you ask me, I'll tell

Vicki Weinberg: 00:19:57

you a condensed version of this.

Vicki Weinberg: 00:19:59

But, um, if people want to know more, they can always come listen to this podcast.

Vicki Weinberg: 00:20:04

So I hope you found this useful.

Vicki Weinberg: 00:20:05

If you do have any questions, I'm.

Vicki Weinberg: 00:20:08

You know, I've tried to be as honest and open about all of

Vicki Weinberg: 00:20:10

this as I can in this episode.

Vicki Weinberg: 00:20:12

Um, but if you have any more questions about, about it, whether you want my

Vicki Weinberg: 00:20:16

opinion or whether it be useful for you or you want some more information

Vicki Weinberg: 00:20:19

about certain features, you know, I'm always happy to, um, to talk about it.

Vicki Weinberg: 00:20:24

Or maybe if you want to see some more screenshots to get an idea of.

Vicki Weinberg: 00:20:28

What the interface is like.

Vicki Weinberg: 00:20:29

No problem at all.

Vicki Weinberg: 00:20:30

So as always, you can always reach out@vickyvickyweinberg.com and that

Vicki Weinberg: 00:20:34

link is always in the show notes.

Vicki Weinberg: 00:20:36

Thank you so much for listening to this special episode.

Vicki Weinberg: 00:20:39

Whenever you are listening, hopefully this one will be timeless and um, have

Vicki Weinberg: 00:20:43

a lovely rest of your day, your week.

Vicki Weinberg: 00:20:45

and, um, the normal schedule will resume on Friday.

Vicki Weinberg: 00:20:50

Thank you so much for listening right to the end of this episode.

Vicki Weinberg: 00:20:53

Do you remember that You can get the full back catalog and lots of free resources

Vicki Weinberg: 00:20:56

on my website, biki weinberg.com.

Vicki Weinberg: 00:20:59

Please do remember to rate Emma of view this episode if you've enjoyed

Vicki Weinberg: 00:21:03

it, and also share it with a friend who you think might find it useful.