How do you communicate the value of research that is designed to fail? When does the language you use become part of your communications strategy? And what is the cost of waiting until you have the full picture before you speak?

In this episode of Research Unravelled, Peter is joined by Clara Zabludowsky — Chief Communications and Engagement Officer at ARIA, the UK's Advanced Research and Invention Agency — who talks about the challenge of building a comms team around a model that prizes bold, long-shot research over safe, predictable results.

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