Shownotes
Building your online presence is a great way to market your products and services. And by utilising social media, you’re able to showcase how your business can be beneficial to your audience.
In this episode of the Influence by Design podcast, Samantha speaks with Phoebe Lay, a Social Media Marketing Strategist. Phoebe shares the methods she uses to help businesses stand out.
She emphasizes the importance of building your personal brand and making sure your knowledge and values are highlighted online.
Some business owners may think that social media success is about getting a lot of likes and shares, but Phoebe believes that it’s about generating engagement by posting quality content.
We have to be very considerate of what we’re putting out there and how various content portrays our brands.
When social media is used to relay a clear message of what your business is all about, it can take your marketing to a whole new level. This strategy allows the business to build a community, connect with the right audience, create a lasting impression, and stand out from the crowd.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- What Phoebe does to create positive change (01:22)
- Instagram's transformations and using it to grow a brand (03:12)
- What is Phoebe doing differently in her socials? (08:37)
- How to make the most of your time on LinkedIn for 2022 (11:15)
- Misconceptions about post engagement (14:55)
- The value of having content pillars (16:49)
- Building your personal brand through an online presence (21:55)
- Phoebe's catalyst for The Conscious Business Podcast (26:45)
- The advantages of focusing on only one platform (31:30)
For full show notes and links visit: https://samanthariley.global/podcast/352/
